V Kumar
TitleCited byYear
Marketing research
DA Aaker, V Kumar, GS Day
John Wiley & Sons, 2008
Pesquisa de marketing
DA Aaker, V Kumar, GS Day
Atlas, 1999
On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing
WJ Reinartz, V Kumar
Journal of marketing 64 (4), 17-35, 2000
International accounting
FDS Choi, GK Meek
Pearson Education, 2008
The impact of customer relationship characteristics on profitable lifetime duration
WJ Reinartz, V Kumar
Journal of marketing 67 (1), 77-99, 2003
The mismanagement of customer loyalty
W Reinartz, V Kumar
Harvard business review 80 (7), 86-95, 2002
Measuring marketing productivity: Current knowledge and future directions
RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava
Journal of marketing 68 (4), 76-89, 2004
A customer lifetime value framework for customer selection and resource allocation strategy
R Venkatesan, V Kumar
Journal of marketing 68 (4), 106-125, 2004
Undervalued or overvalued customers: capturing total customer engagement value
V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns
Journal of service research 13 (3), 297-310, 2010
Customer relationship management
V Kumar
Wiley international encyclopedia of marketing, 2010
Building and sustaining profitable customer loyalty for the 21st century
V Kumar, D Shah
Journal of retailing 80 (4), 317-329, 2004
Customer experience management in retailing: an organizing framework
D Grewal, M Levy, V Kumar
Journal of retailing 85 (1), 1-14, 2009
Balancing acquisition and retention resources to maximize customer profitability
W Reinartz, JS Thomas, V Kumar
Journal of marketing 69 (1), 63-79, 2005
Investigación de mercados
DA Aaker, GS Day
McGraw-Hill Interamericana,, 1989
Radiomics: the process and the challenges
V Kumar, Y Gu, S Basu, A Berglund, SA Eschrich, MB Schabath, K Forster, ...
Magnetic resonance imaging 30 (9), 1234-1248, 2012
Modeling customer lifetime value
S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...
Journal of service research 9 (2), 139-155, 2006
Interaction orientation and firm performance
G Ramani, V Kumar
Journal of marketing 72 (1), 27-45, 2008
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
V Kumar, E Jones, R Venkatesan, RP Leone
Journal of marketing 75 (1), 16-30, 2011
Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior
V Kumar, R Venkatesan
Journal of Interactive marketing 19 (2), 44-62, 2005
101 design methods: A structured approach for driving innovation in your organization
V Kumar
John Wiley & Sons, 2012
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Articles 1–20