| Marketing research DA Aaker, V Kumar, GS Day John Wiley & Sons, 2008 | 5329 | 2008 |
| Pesquisa de marketing DA Aaker, V Kumar, GS Day Atlas, 1999 | 2327 | 1999 |
| On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing WJ Reinartz, V Kumar Journal of marketing 64 (4), 17-35, 2000 | 1859 | 2000 |
| International accounting FDS Choi, GK Meek Pearson Education, 2008 | 1677 | 2008 |
| The impact of customer relationship characteristics on profitable lifetime duration WJ Reinartz, V Kumar Journal of marketing 67 (1), 77-99, 2003 | 1474 | 2003 |
| The mismanagement of customer loyalty. W Reinartz, V Kumar Harvard business review 80 (7), 86-94, 125, 2002 | 1392 | 2002 |
| Measuring marketing productivity: Current knowledge and future directions RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava Journal of marketing 68 (4), 76-89, 2004 | 1376 | 2004 |
| Customer experience management in retailing: An organizing framework D Grewal, M Levy, V Kumar Journal of retailing 85 (1), 1-14, 2009 | 1246 | 2009 |
| A customer lifetime value framework for customer selection and resource allocation strategy R Venkatesan, V Kumar Journal of marketing 68 (4), 106-125, 2004 | 1178 | 2004 |
| Undervalued or overvalued customers: capturing total customer engagement value V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns Journal of service research 13 (3), 297-310, 2010 | 955 | 2010 |
| Customer relationship management V Kumar Wiley international encyclopedia of marketing, 2010 | 922* | 2010 |
| Building and sustaining profitable customer loyalty for the 21st century V Kumar, D Shah Journal of retailing 80 (4), 317-329, 2004 | 908 | 2004 |
| Balancing acquisition and retention resources to maximize customer profitability W Reinartz, JS Thomas, V Kumar Journal of marketing 69 (1), 63-79, 2005 | 904 | 2005 |
| Radiomics: the process and the challenges V Kumar, Y Gu, S Basu, A Berglund, SA Eschrich, MB Schabath, K Forster, ... Magnetic resonance imaging 30 (9), 1234-1248, 2012 | 793 | 2012 |
| Modeling customer lifetime value S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ... Journal of service research 9 (2), 139-155, 2006 | 745 | 2006 |
| Interaction orientation and firm performance G Ramani, V Kumar Journal of marketing 72 (1), 27-45, 2008 | 737 | 2008 |
| Is market orientation a source of sustainable competitive advantage or simply the cost of competing? V Kumar, E Jones, R Venkatesan, RP Leone Journal of marketing 75 (1), 16-30, 2011 | 702 | 2011 |
| Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior V Kumar, R Venkatesan Journal of Interactive marketing 19 (2), 44-62, 2005 | 633 | 2005 |
| 101 design methods: A structured approach for driving innovation in your organization V Kumar John Wiley & Sons, 2012 | 595 | 2012 |
| Investigación de mercados DA Aaker, GS Day McGraw-Hill Interamericana,, 1989 | 595 | 1989 |
