| Application of Frederick Herzberg’s Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective K Dartey-Baah, GK Amoako European Journal of Business and Management 3 (9), 1-8, 2011 | 560 | 2011 |
| Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior GK Amoako, RK Dzogbenuku, A Abubakari International Journal of Productivity and Performance Management 69 (8 …, 2020 | 183 | 2020 |
| The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA) GK Amoako, E Arthur, C Bandoh, RK Katah African Journal of Marketing Management 4 (1), 17-29, 2012 | 130 | 2012 |
| Green marketing and the SDGs: emerging market perspective GK Amoako, RK Dzogbenuku, J Doe, GK Adjaison Marketing Intelligence & Planning 40 (3), 310-327, 2022 | 106 | 2022 |
| The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana GK Amoako, K Dartey-Baah, RK Dzogbenuku, SK Junior African Journal of Marketing Management 4 (2), 65-79, 2012 | 86 | 2012 |
| Improving customer service in the banking industry-case of Ghana Commercial Bank (GCB)-Ghana GK Amoako International Business Research 5 (4), 134, 2012 | 65 | 2012 |
| Relationship Marketing and Repurchase Intention in Ghana’s Hospitality Industry: An Empirical Examination of Trust and Commitment LDCEN George K. Amoako, Solomon G. Kutu-Adu Journal of Relationship Marketing 18, 2019 | 63 | 2019 |
| Stakeholder role in tourism sustainability: The case of Kwame Nkrumah Mausoleum and centre for art and culture in Ghana GK Amoako, T Obuobisa-Darko, SO Marfo International Hospitality Review 36 (1), 25-44, 2021 | 58 | 2021 |
| Mediation role of brand preference on bank advertising and customer loyalty: A developing country perspective GK Amoako, P Anabila, E Asare Effah, DK Kumi International Journal of Bank Marketing 35 (6), 983-996, 2017 | 58 | 2017 |
| Relationship marketing and customer satisfaction in the Ghanaian hospitality industry: An empirical examination of trust and commitment GK Amoako, EK Neequaye, SG Kutu-Adu, LD Caesar, KS Ofori Journal of Hospitality and Tourism Insights 2 (4), 326-340, 2019 | 54 | 2019 |
| A conceptual framework: Corporate environmental management activities and sustainable competitive advantage GK Amoako Management of Environmental Quality: An International Journal 31 (2), 331-347, 2020 | 46 | 2020 |
| Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market GK Amoako, BK Okpattah Technology in Society 54, 20-26, 2018 | 46 | 2018 |
| Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing GK Amoako, JK Doe, RK Dzogbenuku Society and Business Review 16 (3), 398-419, 2021 | 44 | 2021 |
| Service recovery performance and repurchase intentions: the mediation effect of service quality at KFC GK Amoako, LD Caesar, RK Dzogbenuku, GA Bonsu Journal of Hospitality and Tourism Insights 6 (1), 110-130, 2023 | 43 | 2023 |
| Relationship marketing, orientation, brand equity and firm value: The mediating role of customer value—An emerging market perspective GK Amoako Journal of Relationship Marketing 18 (4), 280-308, 2019 | 43 | 2019 |
| The execution of marketing strategies in a developing economy: A case study of selected market leaders K Appiah-Adu, GK Amoako African Journal of Economic and Management Studies 7 (1), 9-29, 2016 | 43 | 2016 |
| Online innovation and repurchase intentions in hotels: the mediating effect of customer experience GK Amoako, JK Doe, EK Neequaye International Hospitality Review 37 (1), 28-47, 2023 | 39 | 2023 |
| Digital payments and financial wellbeing of the rural poor: The moderating role of age and gender RK Dzogbenuku, GK Amoako, DK Kumi, GA Bonsu Journal of International Consumer Marketing 34 (2), 113-136, 2022 | 36 | 2022 |
| Digital tourism experience for tourist site revisit: an empirical view from Ghana A Preko, GK Amoako, RK Dzogbenuku, J Kosiba Journal of Hospitality and Tourism Insights 6 (2), 779-796, 2023 | 29 | 2023 |
| Building capability for organizational success: An emerging market perspective K Appiah-Adu, B Okpattah, GK Amoako Journal of African Business 19 (1), 86-104, 2018 | 29 | 2018 |
Robert Kwame DzogbenukuCentral Univeristy, GhanaVerified email at central.edu.gh
