Kim-Shyan Fam
Kim-Shyan Fam
Chair Professor in Marketing, Harbin University of Commerce
Verified email at magscholar.com - Homepage
Title
Cited by
Cited by
Year
The influence of religion on attitudes towards the advertising of controversial products
KS Fam, DS Waller, BZ Erdogan
European Journal of marketing, 2004
6462004
Branding universities in Asian markets
BJ Gray, KS Fam, VA Llanes
Journal of product & brand management, 2003
3172003
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Z Yang, C Su, KS Fam
Journal of Marketing 76 (3), 41-55, 2012
2262012
Advertising of controversial products: a cross‐cultural study
DS Waller, KS Fam, BZ Erdogan
Journal of Consumer Marketing, 2005
1872005
Trust and the online relationship—an exploratory study from New Zealand
KS Fam, T Foscht, RD Collins
Tourism Management 25 (2), 195-207, 2004
1662004
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic Marketing, 2010
1502010
Advertising controversial products in the Asia Pacific: what makes them offensive?
KS Fam, DS Waller
Journal of Business Ethics 48 (3), 237-250, 2003
1212003
Cultural values and advertising in Malaysia: views from the industry
DS Waller, KS Fam
Asia Pacific Journal of Marketing and Logistics, 2000
1202000
Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia
KS Fam, R Grohs
International Marketing Review 24 (5), 519-538, 2007
792007
The influence of religion on Islamic mobile phone banking services adoption
S Sun, T Goh, KS Fam, Y Xue
Journal of Islamic Marketing, 2012
772012
Business marketing in BRIC countries
S Biggemann, KS Fam
Industrial Marketing Management 40 (1), 5-7, 2011
702011
In-store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jozsa, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011
682011
The role of renqing in mediating customer relationship investment and relationship commitment in China
G Shi, Y Shi, AKK Chan, MT Liu, KS Fam
Industrial Marketing Management 40 (4), 496-502, 2011
622011
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
CL Wang, KC Chung, DK Holdsworth, Y Li, KS Fam
Young Consumers, 2009
542009
Cultural values and personal selling
KS Fam, B Merrilees
International Marketing Review, 1998
521998
Cross cultural values and the positioning of international education brands
BJ Gray, KS Fam, VA Llanes
Journal of Product and Brand Management 12 (2), 108-119, 2003
512003
Identifying likeable attributes: a qualitative study of television advertisements in Asia
KS Fam, DS Waller
Qualitative Market Research: An International Journal, 2006
502006
Exploring a consumption value model for Islamic mobile banking adoption
TT Goh, NM Suki, K Fam
Journal of Islamic Marketing, 2014
482014
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
F Zeng, Z Yang, Y Li, KS Fam
Industrial Marketing Management 40 (3), 395-404, 2011
482011
Controversial product advertising in China: perceptions of three generational cohorts
KS Fam, DS Waller, FS Ong, Z Yang
Journal of Consumer Behaviour: An International Research Review 7 (6), 461-469, 2008
472008
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