| Profiles of managerial activities in small firms G Russell Merz, MH Sauber Strategic management journal 16 (7), 551-564, 1995 | 354 | 1995 |
| The four domains of sports marketing: A conceptual framework. S Fullerton, GR Merz Sport marketing quarterly 17 (2), 2008 | 301 | 2008 |
| Linking small business management with entrepreneurial growth GR Merz, PB Weber, VB Laetz Journal of Small Business Management 32 (4), 48, 1994 | 162 | 1994 |
| A new role for psychographics in media selection HM Cannon, GR Merz Journal of Advertising 9 (2), 33-44, 1980 | 21 | 1980 |
| Resource-related dependencies: Marketing strategies of technological-based firms GR Merz, BJ Parker, MJ Kallis European Journal of Marketing 23 (4), 44-65, 1990 | 16 | 1990 |
| Mitigation themes in supply chain research during the COVID-19 pandemic: a systematic literature review S Qrunfleh, S Vivek, R Merz, D Mathivathanan Benchmarking: An International Journal 30 (6), 1832-1849, 2023 | 9 | 2023 |
| Developing a personal investment measurement scale for sport spectator behavior. In]. Chapman (Ed.), Expanding marketing horizons into the 21st Century GR Merz, S Fullerton Proceedings Association of Marketing Theory and Practice. Jekyll Island, GA …, 2005 | 5 | 2005 |
| Can Psychographics Be Used to Match Media with Markets? GR Merz, HM Cannon Proceedings, 1979 AIDS Annual Meet-ing 2, 224, 1979 | 5 | 1979 |
| Psychographics as a Basis for Matching Media with Markets HM Cannon, GR Merz Proceedings: 1979 Marketing Educators Conference, 455-8, 1979 | 5 | 1979 |
| A model of manufacturer-driven governing mechanisms and distributor performance HJ Sachdev, RG Merz jbm-Journal of Business Market Management 5 (1), 21-41, 2012 | 4 | 2012 |
| Systems and Methods for Impact Analysis in a Computer Network M Cohen, GR Merz, JL Smith, H Hwang US Patent App. 12/820,650, 2011 | 4 | 2011 |
| Organization structure and service capabilities as predictors of supply chain performance: B2B seller’s perspective H Sachdev, R Merz Journal of Applied Marketing Theory 1 (1), 3, 2010 | 3 | 2010 |
| The Effects of Strategy Choice and Perceived Environmental Situation on Managerial Structure in Small Establisehd Firms: Implications for Marketing and continued Entrepreneurship GR Merz, PB Weber Research at the Marketing/Entrepreneurship Interface. GE Hills and RW …, 1991 | 2 | 1991 |
| Environmental influence on strategy and performance in small technology-based firms: A resource dependence perspective. GR Merz | 2 | 1989 |
| ICT-Based Research Tools to Determine the Importance of Vaccine Distribution in Supply Chain Efficiency: Specific Case of Bibliometrix S Qrunfleh, S Vivek, R Merz ICT Systems and Sustainability: Proceedings of ICT4SD 2022, 199-206, 2022 | 1 | 2022 |
| An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment and Managerial Implications R Merz Journal of Applied Marketing Theory 2 (2), 2, 2011 | 1 | 2011 |
| Adaptation Patterns Within Small Firms: A Longitudinal Evaluation of Market, Strategy and Managerial Change J Foster-Davis, GR Merz, MH Sauber, PB Weber Research at the Marketing/Entrepreneurship Interface-Proceedings of the UIC …, 1993 | 1 | 1993 |
| Building a digital marketing internship program for technology-based start-ups: an exploratory study of student experiences GR Merz, J Ward, S Qrunfleh, B Gibson Higher Education, Skills and Work-Based Learning 12 (2), 210-224, 2022 | | 2022 |
| Managing Material and Logistics Embeddedness: Material Buyers' Perspective H Sachdev, R Merz Journal on Management 11 (4), 2017 | | 2017 |
| Buyer-Seller Relationships: Material versus Logistical Transactions HJ Sachdev, R Merz | | 2015 |
Sam FullertonExtraordinary Professor, North-West UniversityVerified email at emich.edu
