Wayne DeSarbo
Wayne DeSarbo
Smeal College of Business, Penn State University
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Cited by
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Response determinants in satisfaction judgments
RL Oliver, WS DeSarbo
Journal of consumer research 14 (4), 495-507, 1988
Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance
WS DeSarbo, C Anthony Di Benedetto, M Song, I Sinha
Strategic management journal 26 (1), 47-74, 2005
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing science 12 (1), 103-124, 1993
Processing of the satisfaction response in consumption: a suggested framework and research propositions
RL Oliver
Journal of consumer satisfaction, dissatisfaction and complaining behavior 2 …, 1989
Hierarchical Bayes conjoint analysis: recovery of partworth heterogeneity from reduced experimental designs
PJ Lenk, WS DeSarbo, PE Green, MR Young
Marketing Science 15 (2), 173-191, 1996
A maximum likelihood methodology for clusterwise linear regression
WS DeSarbo, WL Cron
Journal of classification 5, 249-282, 1988
An integrated approach toward the spatial modeling of perceived customer value
I Sinha, WS DeSarbo
Journal of marketing research 35 (2), 236-249, 1998
Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity
K Jedidi, HS Jagpal, WS DeSarbo
Marketing Science 16 (1), 39-59, 1997
Typologies of compulsive buying behavior: A constrained clusterwise regression approach
WS DeSarbo, EA Edwards
Journal of consumer psychology 5 (3), 231-262, 1996
Customer value analysis in a heterogeneous market
WS Desarbo, K Jedidi, I Sinha
Strategic Management Journal 22 (9), 845-857, 2001
Three Way Scaling: A Guide to Multidimensional Scaling and Clustering
P Arabie, D Carroll, WS DeSarbo
Sage, 1987
A new approach to country segmentation utilizing multinational diffusion patterns
K Helsen, K Jedidi, WS DeSarbo
Journal of marketing 57 (4), 60-71, 1993
Market segmentation with choice-based conjoint analysis
WS DeSarbo, V Ramaswamy, SH Cohen
Marketing Letters 6, 137-147, 1995
A mixture likelihood approach for generalized linear models
M Wedel, WS DeSarbo
Journal of classification 12, 21-55, 1995
Latent class metric conjoint analysis
WS DeSarbo, M Wedel, M Vriens, V Ramaswamy
Marketing Letters 3, 273-288, 1992
A latent class Poisson regression model for heterogeneous count data
M Wedel, WS DeSarbo, JR Bult, V Ramaswamy
Journal of applied Econometrics 8 (4), 397-411, 1993
On the measurement of perceived consumer risk
WJ Havlena, WS DeSarbo
Decision Sciences 22 (4), 927-939, 1991
Celebrity-brand congruence analysis
WS DeSarbo, RA Harshman
Current issues and research in advertising 8 (1), 17-52, 1985
A review of recent developments in latent class regression models
M Wedel, WS DeSarbo
Advanced methods of marketing research, 352-388, 1994
Product positioning under price competition
SC Choi, WS DeSarbo, PT Harker
Management Science 36 (2), 175-199, 1990
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