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Wayne DeSarbo
Wayne DeSarbo
Smeal College of Business, Penn State University
Verified email at psu.edu
Title
Cited by
Cited by
Year
Response determinants in satisfaction judgments
RL Oliver, WS DeSarbo
Journal of consumer research 14 (4), 495-507, 1988
34811988
Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance
WS DeSarbo, C Anthony Di Benedetto, M Song, I Sinha
Strategic management journal 26 (1), 47-74, 2005
13792005
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing science 12 (1), 103-124, 1993
13141993
Processing of the satisfaction response in consumption: a suggested framework and research propositions
RL Oliver
Journal of consumer satisfaction, dissatisfaction and complaining behavior 2 …, 1989
12561989
Hierarchical Bayes conjoint analysis: recovery of partworth heterogeneity from reduced experimental designs
PJ Lenk, WS DeSarbo, PE Green, MR Young
Marketing Science 15 (2), 173-191, 1996
7281996
A maximum likelihood methodology for clusterwise linear regression
WS DeSarbo, WL Cron
Journal of classification 5, 249-282, 1988
6851988
An integrated approach toward the spatial modeling of perceived customer value
I Sinha, WS DeSarbo
Journal of marketing research 35 (2), 236-249, 1998
6511998
Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity
K Jedidi, HS Jagpal, WS DeSarbo
Marketing Science 16 (1), 39-59, 1997
6121997
Typologies of compulsive buying behavior: A constrained clusterwise regression approach
WS DeSarbo, EA Edwards
Journal of consumer psychology 5 (3), 231-262, 1996
5841996
Customer value analysis in a heterogeneous market
WS Desarbo, K Jedidi, I Sinha
Strategic Management Journal 22 (9), 845-857, 2001
5042001
Three Way Scaling: A Guide to Multidimensional Scaling and Clustering
P Arabie, D Carroll, WS DeSarbo
Sage, 1987
4651987
A new approach to country segmentation utilizing multinational diffusion patterns
K Helsen, K Jedidi, WS DeSarbo
Journal of marketing 57 (4), 60-71, 1993
4641993
Market segmentation with choice-based conjoint analysis
WS DeSarbo, V Ramaswamy, SH Cohen
Marketing Letters 6, 137-147, 1995
4311995
A mixture likelihood approach for generalized linear models
M Wedel, WS DeSarbo
Journal of classification 12, 21-55, 1995
4121995
Latent class metric conjoint analysis
WS DeSarbo, M Wedel, M Vriens, V Ramaswamy
Marketing Letters 3, 273-288, 1992
3071992
A latent class Poisson regression model for heterogeneous count data
M Wedel, WS DeSarbo, JR Bult, V Ramaswamy
Journal of applied Econometrics 8 (4), 397-411, 1993
2951993
On the measurement of perceived consumer risk
WJ Havlena, WS DeSarbo
Decision Sciences 22 (4), 927-939, 1991
2831991
Celebrity-brand congruence analysis
WS DeSarbo, RA Harshman
Current issues and research in advertising 8 (1), 17-52, 1985
2741985
A review of recent developments in latent class regression models
M Wedel, WS DeSarbo
Advanced methods of marketing research, 352-388, 1994
2691994
Product positioning under price competition
SC Choi, WS DeSarbo, PT Harker
Management Science 36 (2), 175-199, 1990
2521990
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