| Brand concept maps: A methodology for identifying brand association networks DR John, B Loken, K Kim, AB Monga Journal of marketing research 43 (4), 549-563, 2006 | 645 | 2006 |
| Effects of temporal and social distance on consumer evaluations K Kim, M Zhang, X Li Journal of consumer research 35 (4), 706-713, 2008 | 473 | 2008 |
| Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality. JW Park, KH Kim, JK Kim Advances in consumer research 29 (1), 2002 | 178 | 2002 |
| Consumer–brand relationship quality: When and how it helps brand extensions K Kim, J Park, J Kim Journal of Business Research 67 (4), 591-597, 2014 | 164 | 2014 |
| Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings. JW Park, KH Kim Advances in consumer research 28 (1), 2001 | 159 | 2001 |
| Context effects in diverse-category brand environments: The influence of target product positioning and consumers' processing mind-set K Kim, J Meyers-Levy Journal of Consumer Research 34 (6), 882-896, 2008 | 68 | 2008 |
| More or less: A model and empirical evidence on preferences for under-and overpayment in trade-in transactions J Kim, RS Rao, K Kim, AR Rao Journal of Marketing Research 48 (1), 157-171, 2011 | 59 | 2011 |
| Effects of priming a bipolar attribute concept on dimension versus concept-specific accessibility of semantic memory. JW Park, SO Yoon, KH Kim, RS Wyer Jr Journal of Personality and Social Psychology 81 (3), 405, 2001 | 46 | 2001 |
| Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus K Kim, J Park International Journal of Research in Marketing 36 (1), 137-150, 2019 | 40 | 2019 |
| Priming thoughts about extravagance: Implications for consumer decisions about luxury products. J Park, K Kim, J Kwak, RS Wyer Jr Journal of Experimental Psychology: Applied 20 (1), 40, 2014 | 14 | 2014 |
| Experimental study on melting/solidification of adjoining two different PCMs in a concentric vertical cylinder KH Kim, HK Kim, CW Park, JH Peck, C Kang Proceedings of the KSME, 130-135, 2011 | 9 | 2011 |
| An unintended consequence of product upgrades: How upgrades can make current consumers feel left behind W Jung, J Peck, M Palmeira, K Kim Journal of Marketing Research 59 (5), 1019-1039, 2022 | 6 | 2022 |
| The timing of help: Receiving help toward the end (vs. beginning) undermines psychological ownership and subjective well-being. M Koo, S Jung, M Palmeira, K Kim Journal of Personality and Social Psychology 124 (4), 772, 2023 | 5 | 2023 |
| Cultural differences in brand extension judgments and feedback effects K Kim, J Park, J Yeo Advances in Consumer Research 34, 114, 2007 | 5 | 2007 |
| The Role of Unconscious Processes in Consumer Choice and Decision Making. K Kim, RS Wyer Jr Advances in Consumer Research 31 (1), 2004 | 4 | 2004 |
| Effects of Two Dimensions of Psychological Distance on Consumer Judgments. K Kim, X Li, M Zhang Advances in Consumer Research 35, 816-817, 2008 | 3 | 2008 |
| The influence of type of processing on assimilative and contrastive context effects K Kim University of Minnesota, 2004 | | 2004 |
Jungkeun KimAssociate professor, Auckland University of TechnologyVerified email at aut.ac.nz
