‪Chia-Wei Joy Lin‬ - ‪Google Scholar‬

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Chia-Wei Joy Lin

Chia-Wei Joy Lin

National Taiwan University

Verified email at ntu.edu.tw

virtual identity internet marketing social media marketing identity and choice


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Search modality effects: merely changing product search modality alters purchase intentions D King, S Auschaitrakul, CWJ Lin Journal of the Academy of Marketing Science 50 (6), 1236-1256, 2022	10	2022
Revisiting precipitation-induced smoking: The role of hedonic versus utilitarian advertising message on smoking-related intervention CWJ Lin, F Murshed, Y Zhang Social Marketing Quarterly 26 (3), 204-217, 2020	6	2020
The Influence of Virtual Versus Actual Identity on Impulsive Consumption CWJ Lin, Y Zhang, L Feick ACR North American Advances,,(), 2017	1	2017
How Power Distance Belief Changes the Role of Physical Distance in Consumer Evaluations of the Salesperson and Purchase Decisions CW Joy Lin, S Lee, B Guo ACR North American Advances, 2019		2019
Virtual Identity vs. Actual Identity: Measurement CWJ Lin, Y Zhang Winter AMA Conference Preceding 28, J-38, 2017		2017

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