| Renegades on the frontier of innovation: The shanzhai grassroots communities of Shenzhen in China's creative economy M Keane, EJ Zhao Eurasian Geography and Economics 53 (2), 216-230, 2012 | 70 | 2012 |
| Between formal and informal: The shakeout in China’s online video industry EJ Zhao, M Keane Media, Culture & Society 35 (6), 724-741, 2013 | 62 | 2013 |
| Professionalization of amateur production in online screen entertainment in China: Hopes, frustrations and uncertainties EJ Zhao International Journal of Communication, 2017 | 36* | 2017 |
| The reform of the cultural system: Culture, creativity and innovation in China M Keane, EJ Zhao Cultural Policies in East Asia, 155-173, 2014 | 28 | 2014 |
| Digital China's informal circuits: Platforms, labour and governance EJ Zhao Routledge, 2019 | 26 | 2019 |
| The bumpy road towards network convergence in China: The case of over-the-top streaming services EJ Zhao Global Media and China 2 (1), 28-42, 2017 | 20 | 2017 |
| Social network market: Storytelling on a Web 2.0 original literature site EJ Zhao Convergence 17 (1), 85-99, 2011 | 20 | 2011 |
| Negotiating state and copyright territorialities in overseas expansion: The case of China’s online video streaming platforms EJ Zhao Media Industries Journal 5 (1), 106-121, 2018 | 17 | 2018 |
| Writing on the assembly line: Informal labour in the formalised online literature market in China EJ Zhao New Media & Society 19 (8), 1236-1252, 2017 | 17 | 2017 |
| The micro-movie wave in a globalising China: Adaptation, formalisation and commercialisation EJ Zhao International Journal of Cultural Studies 17 (5), 453-467, 2014 | 17 | 2014 |
| Collaboration reconfigured: The evolving landscape of entertainment TV markets between Taiwan and Mainland China EJ Zhao Media International Australia 159 (1), 53-62, 2016 | 11 | 2016 |
| China's digital presence in the Asia-Pacific: Culture, technology and platforms M Keane, H Yu, EJ Zhao, S Leong Anthem Press, 2020 | 7 | 2020 |
| TV or not TV? Re-imagining screen content in China M Keane, EJ Zhao Routledge Handbook of New Media in Asia,, 299 - 307, 2015 | 7 | 2015 |
| Designing a mobile social tool that moderates drinking D Tjondronegoro, J Drennan, DJ Kavanagh, EJ Zhao, AM White, J Previte, ... IEEE Pervasive Computing 14 (3), 62-69, 2015 | 6 | 2015 |
| The cultural power metric: Toward a reputational analysis of China’s soft power in the Asia-Pacific B Yecies, M Keane, H Yu, EJ Zhao, PY Zhong, S Leong, H Wu Global Media and China 4 (2), 203-219, 2019 | 4 | 2019 |
| Getting connected in China: taming the mobile screen EJ Zhao Handbook of Cultural and Creative Industries in China, 396-411, 2016 | 4 | 2016 |
| Reconfiguring audience measurement in platform ecologies of video streaming: iQIYI’s pivot toward data-driven fandom and algorithmic metrics EJ Zhao International Journal of Communication 15, 21, 2021 | 2 | 2021 |
| Beyond the Game of Cat and Mouse: Challenges of Discoverability and Piracy in the Mobile Gaming Market EJ Zhao Global Game Industries and Cultural Policy, 253-270, 2016 | 2 | 2016 |
| TV or not TV? Re-imagining screen content in China M Keane, EJ Zhao Routledge Handbook of New Media in Asia, 2016 | 1 | 2016 |
| Book Review: Wanghong as Social Media Entertainment in China EJ Zhao Media International Australia 183 (1), 212-213, 2022 | | 2022 |
