| Consumer perception about fast food in India: an exploratory study A Goyal, NP Singh British Food Journal, 2007 | 468 | 2007 |
| Assessing economic literacy of Indian MBA students RK Koshal, AK Gupta, A Goyal, VN Choudhary American Journal of Business 23 (2), 43-51, 2008 | 53 | 2008 |
| Managing perceived risk for credit card purchase through supplementary services A Goyal Journal of Financial Services Marketing 12, 331-345, 2008 | 48 | 2008 |
| Role of supplementary services in the purchase of credit card services in India A Goyal Asia Pacific Journal of Marketing and Logistics 16 (4), 36-51, 2004 | 43 | 2004 |
| Consumer perception towards the purchase of credit cards A Goyal Journal of Services Research 6, 179, 2006 | 37 | 2006 |
| Consumer perceived associations of masstige brands: An Indian perspective A Goyal Journal of Promotion Management 27 (3), 399-416, 2020 | 28 | 2020 |
| Outshopping behaviour in a small Indian town: An exploratory study S Varshney, A Goyal South Asian Journal of Management 13 (2), 66-85, 2006 | 20 | 2006 |
| A review and extension of the outshopping paradigm to the Indian context S Varshney, A Goyal Asia Pacific Journal of Marketing and Logistics 17 (4), 30-62, 2005 | 20 | 2005 |
| The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention A Goyal, P Verma Journal of Strategic Marketing 32 (1), 65-79, 2024 | 18 | 2024 |
| Do it yourself effect on restaurants - The pandemic effect: Driven by the fear appeal theory A Goyal, P Verma Journal of Hospitality and Tourism Management 48 (3), 76-87, 2021 | 16 | 2021 |
| Service Worker Behaviours and Service Setting Facets – Consumer’s Perspective A Paninchukunnath, A Goyal Asia Pacific Journal of Marketing and Logistics 23 (3), 304-326, 2011 | 16 | 2011 |
| Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty A Goyal, P Verma Journal of International Food & Agribusiness Marketing 35 (1), 88-109, 2023 | 15 | 2023 |
| Innovations in Services Marketing and Management: Strategies for Emerging Economies A Goyal IGI Global, USA, 2014 | 13* | 2014 |
| Clinico-immunological aspects of vernal catarrh in hilly terrains of Himachal Pradesh R Bisht, G Asha, T Singh, BK Goyal Indian Journal of Ophthalmology 40 (3), 79-82, 1992 | 13 | 1992 |
| Jugaad innovation in Indian rural marketing: Meaning and role P Ajith, A Goyal SCMS Journal of Indian Management 13 (1), 5, 2016 | 9 | 2016 |
| Bilateral conjunctivitis associated with nocardia Asteroides: A case report ML Gupta, P Singh, BK Goyal, A Goyal, RD Sharma Indian journal of ophthalmology 30 (3), 167-168, 1982 | 9 | 1982 |
| Maximizing customers' lifetime value using limited marketing resources M Marmol, A Goyal, PJ Copado-Mendez, J Panadero, AA Juan Marketing Intelligence & Planning 39 (8), 1058-1072, 2021 | 6 | 2021 |
| An Antimicrobial Efficacy Of Guava And Tulsi Against Streptococcus Mutans And E. Faecalis: In Vitro Study RM Shetty, A Goyal, B Goyal, A Tamrakar International Research Journal of Natural and Applied Sciences 2 (1), 89-97, 2015 | 6 | 2015 |
| Can search for happiness lead to impulse buying? A multi-method investigation of happiness as an internal motivator to impulse buying SM Kalla, A Goyal Journal of Business and Retail Management Research 5 (1), 51-60, 2010 | 6 | 2010 |
| Modern Optimization and Simulation Methods in Managerial and Business Economics: A Review L Calvet, R Torre, A Goyal, M Marmol, AA Juan Administrative Sciences 10 (3), 1-23, 2020 | 5 | 2020 |
