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Anne-Marie HEDE
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Managing special events in the new era of the triple bottom line
AM Hede
Event Management 11 (1-2), 13-22, 2007
2912007
Social policy for sport events: Leveraging (relationships with) teams from other nations for community benefit
P Kellett, AM Hede, L Chalip
European sport management quarterly 8 (2), 101-121, 2008
2202008
Museum marketing
R Rentschler, AM Hede
Routledge, 2009
1912009
Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast
AM Hede
Journal of Sport & Tourism 10 (3), 187-200, 2005
1522005
Leveraging the human side of the brand using a sense of place: Case studies of craft breweries
AM Hede, T Watne
Journal of Marketing Management 29 (1-2), 207-224, 2013
1502013
Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings
AM Hede, R Garma, A Josiassen, M Thyne
European Journal of Marketing 48 (7/8), 1395-1412, 2014
1252014
A journey to the authentic: Museum visitors and their negotiation of the inauthentic
AM Hede, M Thyne
New horizons in arts, heritage, nonprofit and social marketing, 95-113, 2013
1142013
Nation branding: a critical appraisal of incredible India
F Kerrigan, J Shivanandan, AM Hede
Journal of Macromarketing 32 (3), 319-327, 2012
1102012
Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences
AM Hede, P Kellett
European Journal of Marketing 45 (6), 987-1004, 2011
962011
Using narrative inquiry to explore the impact of art on individuals
TR White, AM Hede
The journal of arts management, law, and society 38 (1), 19-36, 2008
952008
Lessons from arts experiences for service‐dominant logic
TR White, AM Hede, R Rentschler
Marketing Intelligence & Planning 27 (6), 775-788, 2009
842009
Building online brand communities: Exploring the benefits, challenges and risks in the Australian event sector
AM Hede, P Kellett
Journal of Vacation Marketing 18 (3), 239-250, 2012
792012
Segmentation of special event attendees using personal values: Relationships with satisfaction and behavioural intentions
AM Hede, L Jago, M Deery
Hospitality, Tourism, and Lifestyle Concepts, 33-56, 2012
732012
Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters
M Thyne, AM Hede
Journal of Marketing Management 32 (15-16), 1478-1493, 2016
652016
Museum pricing: challenges to theory development and practice
R Rentschler, AM Hede, TR White
International Journal of Nonprofit and Voluntary Sector Marketing 12 (2 …, 2007
652007
Food and wine festivals: Stakeholders, long-term outcomes and strategies for success
H Anne-Marie
Food and wine festivals and events around the world, 85-100, 2008
642008
An agenda for special event research: lessons for the past and directions for the future
AM Hede, L Jago, M Deery
Journal of hospitality and tourism management 10, 1-14, 2003
542003
Special event research 1990-2001: Key trends and issues
AM Hede, LK Jago, M Deery
Australian Centre for Event Management, 2002
502002
Perceptions of the host destination as a result of attendance at a special event: A post-consumption analysis
AM Hede, LK Jago
International journal of event management research 1 (1), 1-11, 2005
422005
Network analysis of tourism events: An approach to improve marketing practices for sustainable tourism
AM Hede, R Stokes
Journal of Travel & Tourism Marketing 26 (7), 656-669, 2009
382009
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