Anne-Marie HEDE
Cited by
Cited by
Managing special events in the new era of the triple bottom line
AM Hede
Event Management 11 (1-2), 13-22, 2007
Social policy for sport events: Leveraging (relationships with) teams from other nations for community benefit
P Kellett, AM Hede, L Chalip
European sport management quarterly 8 (2), 101-121, 2008
Museum marketing: Competing in the global marketplace
R Rentschler, AM Hede
Routledge, 2007
Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast
AM Hede
Journal of Sport & Tourism 10 (3), 187-200, 2005
Leveraging the human side of the brand using a sense of place: Case studies of craft breweries
AM Hede, T Watne
Journal of Marketing Management 29 (1-2), 207-224, 2013
Marketing communications for special events
AM Hede, P Kellett
European Journal of Marketing, 2011
A journey to the authentic: Museum visitors and their negotiation of the inauthentic
AM Hede, M Thyne
Journal of Marketing Management 26 (7-8), 686-705, 2010
Nation branding: a critical appraisal of incredible India
F Kerrigan, J Shivanandan, AM Hede
Journal of Macromarketing 32 (3), 319-327, 2012
Using narrative inquiry to explore the impact of art on individuals
TR White, AM Hede
The journal of arts management, law, and society 38 (1), 19-36, 2008
Building online brand communities: Exploring the benefits, challenges and risks in the Australian event sector
AM Hede, P Kellett
Journal of Vacation Marketing 18 (3), 239-250, 2012
Lessons from arts experiences for service-dominant logic
TR White, AM Hede, R Rentschler
Marketing Intelligence & Planning 27 (6), 775-788, 2009
Segmentation of special event attendees using personal values: Relationships with satisfaction and behavioural intentions
AM Hede, L Jago, M Deery
Journal of Quality Assurance in Hospitality & Tourism 5 (2-4), 33-55, 2005
Perceived authenticity of the visitor experience in museums
AM Hede, R Garma, A Josiassen, M Thyne
European Journal of Marketing, 2014
Museum pricing: challenges to theory development and practice
R Rentschler, AM Hede, TR White
International Journal of Nonprofit and Voluntary Sector Marketing 12 (2 …, 2007
An agenda for special event research: lessons for the past and directions for the future
AM Hede, L Jago, M Deery
Journal of hospitality and tourism management 10, 1-14, 2003
Special event research 1990-2001: key trends and issues
AM Hede, LK Jago, M Deery
Australian Centre for Event Management, 2002
Food and wine festivals: Stakeholders, long-term outcomes and strategies for success
AM Hede
Food and wine festivals and events around the world: Development, management …, 2008
Perceptions of the host destination as a result of attendance at a special event: a post-consumption analysis
T Hede, TL Jago
International journal of event management research, 2005
Network analysis of tourism events: An approach to improve marketing practices for sustainable tourism
AM Hede, R Stokes
Journal of Travel & Tourism Marketing 26 (7), 656-669, 2009
Mentoring volunteer festival managers: Evaluation of a pilot scheme in regional Australia
AM Hede, R Rentschler
Managing leisure 12 (2-3), 157-170, 2007
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