| Student motivation and the ‘feel good’factor: An empirical examination of motivational predictors of university service quality evaluation YS Chong, PK Ahmed Studies in Higher Education 40 (1), 158-177, 2015 | 53 | 2015 |
| An empirical investigation of students’ motivational impact upon university service quality perception: a self-determination perspective YS Chong, PK Ahmed Quality in Higher Education 18 (1), 35-57, 2012 | 32 | 2012 |
| A phenomenology of university service quality experience: Uncovering the essence of meaning among business undergraduates in Malaysia YS Chong, P Ahmed International Journal of Educational Management, 2014 | 26 | 2014 |
| Understanding student motivation in higher education participation: A psychometric validation of the academic motivation scale in the Malaysian context YS Chong, AP Khalid International Conference on Behavioural, Cognitive and Psychological …, 2012 | 14 | 2012 |
| Activating multiple roles of customer-firm relationships in service failures L Sajtos, YS Chong Journal of Service Theory and Practice, 2018 | 12 | 2018 |
| On happiness, sadness or indifference: Investigating the carryover effect of outcome valence in service perceptions YS Chong, PK Ahmed Journal of Service Theory and Practice, 2017 | 9 | 2017 |
| Boasting and aspiring, as status‐reinforcing mechanisms in status‐based loyalty programs L Sajtos, YS Chong Psychology & Marketing 35 (9), 640-651, 2018 | 7 | 2018 |
| When service failure leads to sin: Exploring service transgression and customer forgiveness in a multi-faith context YS Chong, PK Ahmed Journal of Service Theory and Practice, 2018 | 5 | 2018 |
| BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE S Kaur, P Ahmed, CY Sean, Y Ali 2020 Global Marketing Conference at Seoul, 81-82, 2020 | | 2020 |
| Consumers Response to Brand Transgressions: An Emerging Perspective on Religious Consumption S Nvinderjit, PK Ahmed, YS Chong, Y Ali American Association of Marketing (AMA) Winter Conference 17-19 February, JW …, 2017 | | 2017 |
| From R&D Specialist to Management Associate? The Role of Self-Determination in Career Choice Intentions YS Chong, PK Ahmed, QA Hwa, AS Malik Academy of Human Resource Development, 5-7 November, Indian Institute of …, 2017 | | 2017 |
| The'Great Good Place'on campus?: Examining the transference effect of outcome valence in academic and retail service perceptions CY Sean, PK Ahmed International Research Symposium in Service Management 2015, 1-8, 2016 | | 2016 |
| An interpretive phenomenological analysis of career choice in science: Evidence from Malaysian undergraduates YS Chong, PK Ahmed, AH Quek, YQ Tham The Asian Conference on Psychology & the Behavioral Sciences Conference …, 2015 | | 2015 |
| Transgressions of halal-certified service providers: An exploration of consumer forgiveness and responses among Muslims in Malaysia YS Chong, PK Ahmed Academy of Marketing Conference, 7-9 July, University of Limerick, Ireland., 2015 | | 2015 |
| Student motivation and the'Feel Good'factor: An empirical investigation of distinct motivational types as predictors of University service quality evaluation and the moderating … CY Sean, PK Ahmed Australian and New Zealand Academy of Management Conference 2012, 1-19, 2012 | | 2012 |
| Measuring service quality in higher education: An empirical examination of the hierarchical structure model in a high involvement setting CY Sean, PK Ahmed AMA Summer Marketing Educators’ Conference, 5-7 August, San Francisco …, 2011 | | 2011 |
Laszlo SajtosUniversity of AucklandVerified email at auckland.ac.nz
