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Yit Sean Esther Chong
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Student motivation and the ‘feel good’factor: An empirical examination of motivational predictors of university service quality evaluation
YS Chong, PK Ahmed
Studies in Higher Education 40 (1), 158-177, 2015
532015
An empirical investigation of students’ motivational impact upon university service quality perception: a self-determination perspective
YS Chong, PK Ahmed
Quality in Higher Education 18 (1), 35-57, 2012
322012
A phenomenology of university service quality experience: Uncovering the essence of meaning among business undergraduates in Malaysia
YS Chong, P Ahmed
International Journal of Educational Management, 2014
262014
Understanding student motivation in higher education participation: A psychometric validation of the academic motivation scale in the Malaysian context
YS Chong, AP Khalid
International Conference on Behavioural, Cognitive and Psychological …, 2012
142012
Activating multiple roles of customer-firm relationships in service failures
L Sajtos, YS Chong
Journal of Service Theory and Practice, 2018
122018
On happiness, sadness or indifference: Investigating the carryover effect of outcome valence in service perceptions
YS Chong, PK Ahmed
Journal of Service Theory and Practice, 2017
92017
Boasting and aspiring, as status‐reinforcing mechanisms in status‐based loyalty programs
L Sajtos, YS Chong
Psychology & Marketing 35 (9), 640-651, 2018
72018
When service failure leads to sin: Exploring service transgression and customer forgiveness in a multi-faith context
YS Chong, PK Ahmed
Journal of Service Theory and Practice, 2018
52018
BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE
S Kaur, P Ahmed, CY Sean, Y Ali
2020 Global Marketing Conference at Seoul, 81-82, 2020
2020
Consumers Response to Brand Transgressions: An Emerging Perspective on Religious Consumption
S Nvinderjit, PK Ahmed, YS Chong, Y Ali
American Association of Marketing (AMA) Winter Conference 17-19 February, JW …, 2017
2017
From R&D Specialist to Management Associate? The Role of Self-Determination in Career Choice Intentions
YS Chong, PK Ahmed, QA Hwa, AS Malik
Academy of Human Resource Development, 5-7 November, Indian Institute of …, 2017
2017
The'Great Good Place'on campus?: Examining the transference effect of outcome valence in academic and retail service perceptions
CY Sean, PK Ahmed
International Research Symposium in Service Management 2015, 1-8, 2016
2016
An interpretive phenomenological analysis of career choice in science: Evidence from Malaysian undergraduates
YS Chong, PK Ahmed, AH Quek, YQ Tham
The Asian Conference on Psychology & the Behavioral Sciences Conference …, 2015
2015
Transgressions of halal-certified service providers: An exploration of consumer forgiveness and responses among Muslims in Malaysia
YS Chong, PK Ahmed
Academy of Marketing Conference, 7-9 July, University of Limerick, Ireland., 2015
2015
Student motivation and the'Feel Good'factor: An empirical investigation of distinct motivational types as predictors of University service quality evaluation and the moderating …
CY Sean, PK Ahmed
Australian and New Zealand Academy of Management Conference 2012, 1-19, 2012
2012
Measuring service quality in higher education: An empirical examination of the hierarchical structure model in a high involvement setting
CY Sean, PK Ahmed
AMA Summer Marketing Educators’ Conference, 5-7 August, San Francisco …, 2011
2011
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Articles 1–16