| Student motivation and the ‘feel good’factor: An empirical examination of motivational predictors of university service quality evaluation YS Chong, PK Ahmed Studies in Higher Education 40 (1), 158-177, 2015 | 69 | 2015 |
| An empirical investigation of students’ motivational impact upon university service quality perception: a self-determination perspective YS Chong, PK Ahmed Quality in Higher Education 18 (1), 35-57, 2012 | 56 | 2012 |
| A phenomenology of university service quality experience: Uncovering the essence of meaning among business undergraduates in Malaysia Y Sean Chong, P Ahmed International Journal of Educational Management 28 (1), 36-52, 2014 | 34 | 2014 |
| Activating multiple roles of customer-firm relationships in service failures L Sajtos, YS Chong Journal of Service Theory and Practice 28 (2), 250-270, 2018 | 19 | 2018 |
| Understanding student motivation in higher education participation: A psychometric validation of the academic motivation scale in the Malaysian context YS Chong, AP Khalid International Conference on Behavioural, Cognitive and Psychological …, 2012 | 18 | 2012 |
| Boasting and aspiring, as status‐reinforcing mechanisms in status‐based loyalty programs L Sajtos, YS Chong Psychology & Marketing 35 (9), 640-651, 2018 | 16 | 2018 |
| On happiness, sadness or indifference: Investigating the carryover effect of outcome valence in service perceptions YS Chong, PK Ahmed Journal of Service Theory and Practice 27 (1), 69-86, 2017 | 13 | 2017 |
| When service failure leads to sin: Exploring service transgression and customer forgiveness in a multi-faith context YS Chong, PK Ahmed Journal of Service Theory and Practice 28 (4), 410-433, 2018 | 11 | 2018 |
| Navigating the Contemporary Rites of Passage: A Typology of STEM Professional Identity Transition YS Chong, AH Quek Research in Social Sciences and Technology 7 (3), 86-100, 2022 | 6 | 2022 |
| China’s digital commerce: the recovery strategies of hospitality and tourism businesses during the COVID-19 crisis YS Beh, YS Chong, X Li COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on …, 2022 | 1 | 2022 |
| Career Change Intentions of Science and Engineering Undergraduates: A Behavioral Neuroscience Inquiry YS Chong, PK Ahmed, HU Amin IEEE Access, 2024 | | 2024 |
| The Five Stages of Career Change JYQ Tham, YS Chong, PK Ahmed A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023 | | 2023 |
| Career Change: The Story Thus Far JYQ Tham, YS Chong, PK Ahmed A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023 | | 2023 |
| People Change Careers, So What? JYQ Tham, YS Chong, PK Ahmed A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023 | | 2023 |
| The Art of Change: Live, Learn, Repeat JYQ Tham, YS Chong, PK Ahmed A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023 | | 2023 |
| When I Grow Old, I Want to Be a… JYQ Tham, YS Chong, PK Ahmed A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023 | | 2023 |
| Turning the Kaleidoscope of Career Change JYQ Tham, YS Chong, PK Ahmed A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023 | | 2023 |
| A Phenomenology of Career Change in the Malaysian Workforce: The Narratives of Rejectors, Navigators and Seekers JYQ Tham, YS Chong, PK Ahmed Springer, 2023 | | 2023 |
| Brand transgressions and brand recovery in the context of sacred consumption: an institutional theory perspective S Kaur, P Ahmed, CY Sean, Y Ali Global Marketing Conference, 81-82, 2020 | | 2020 |
| Food, faith and forgiveness: an exploration of service transgression in a multi-faith context YS Chong, P Ahmed European Marketing Academy Conference (EMAC) 2020, 2020 | | 2020 |
Laszlo SajtosUniversity of AucklandVerified email at auckland.ac.nz
