Dr Richard J Varey
Dr Richard J Varey
Former Professor of Marketing, University of Waikato, New Zealand
Verified email at waikato.ac.nz
Cited by
Cited by
Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
D Ballantyne, RJ Varey
Marketing Theory 6 (3), 335-348, 2006
Value propositions as communication practice: Taking a wider view
D Ballantyne, P Frow, RJ Varey, A Payne
Industrial Marketing Management 40 (2), 202-210, 2011
Public relations: the external publics context
RJ Varey
Public Relations: Principles and Practice, 89-108, 1997
Internal marketing: a review and some interdisciplinary research challenges
RJ Varey
International Journal of Service Industry Management, 1995
The service-dominant logic and the future of marketing
D Ballantyne, RJ Varey
Journal of the Academy of Marketing Science 36 (1), 11-14, 2008
A broadened conception of internal marketing
RJ Varey, BR Lewis
European Journal of Marketing 33 (9/10), 926-944, 1999
Marketing Communication: principles and practice
RJ Varey
Routledge, 2002
Introducing a dialogical orientation to the service-dominant logic of marketing
D Ballantyne, RJ Varey
The service-dominant logic of marketing: Dialog, debate, and directions, 224-35, 2006
Internal Marketing: directions for management
RJ Varey, BR Lewis
Routledge, 2000
Marketing means and ends for a sustainable society: A welfare agenda for transformative change
RJ Varey
Journal of Macromarketing 30 (2), 112-126, 2010
Relationship marketing: dialogue and networks in the e-commerce era
RJ Varey
John Wiley & Sons Inc, 2003
An exploration of the emotional impact of tele-working via computer-mediated communication
S Mann, RJ Varey, W Button
Journal of Managerial Psychology 15 (7), 668-690, 2000
A model of internal marketing for building and sustaining a competitive service advantage
RJ Varey
Journal of Marketing Management 11 (1-3), 41-54, 1995
Theorizing about resource integration through service-dominant logic
LD Peters, H Löbler, RJ Brodie, CF Breidbach, LD Hollebeek, SD Smith, ...
Marketing Theory 14 (3), 249-268, 2014
A theoretical review of management and information systems using a critical communications theory
RJ Varey, T Wood-Harper, JRG Wood
Journal of Information Technology 17 (4), 229-239, 2002
A relationships and value-creation view
PA Dunne, JG Barnes
Internal marketing: Directions for management, 192, 2000
A critical review of conceptions of communication evident in contemporary business and management literature
RJ Varey
Journal of Communication Management 4 (4), 328-340, 2000
Relationship marketing and the challenge of dialogical interaction
RJ Varey, D Ballantyne
Journal of Relationship Marketing 4 (3-4), 11-28, 2006
Relationality in the service logic of value creation
M FitzPatrick, RJ Varey, C Grönroos, J Davey
Journal of Services Marketing, 2015
The corporate communication system of managing
RJ Varey, J White
Corporate Communications: An International Journal, 2000
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