| Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing D Ballantyne, RJ Varey Marketing Theory 6 (3), 335-348, 2006 | 914 | 2006 |
| Value propositions as communication practice: Taking a wider view D Ballantyne, P Frow, RJ Varey, A Payne Industrial Marketing Management 40 (2), 202-210, 2011 | 442 | 2011 |
| A broadened conception of internal marketing RJ Varey, BR Lewis European Journal of Marketing 33 (9/10), 926-944, 1999 | 402 | 1999 |
| Public relations: the external publics context RJ Varey Public Relations: Principles and Practice, 89-108, 1997 | 391* | 1997 |
| Internal marketing: a review and some interdisciplinary research challenges RJ Varey International Journal of Service Industry Management, 1995 | 391 | 1995 |
| The service-dominant logic and the future of marketing D Ballantyne, RJ Varey Journal of the Academy of Marketing Science 36 (1), 11-14, 2008 | 377 | 2008 |
| Marketing Communication: principles and practice RJ Varey Routledge, 2002 | 319 | 2002 |
| Introducing a dialogical orientation to the service-dominant logic of marketing D Ballantyne, RJ Varey The service-dominant logic of marketing: Dialog, debate, and directions, 224-35, 2006 | 217 | 2006 |
| Internal Marketing: directions for management RJ Varey, BR Lewis Routledge, 2000 | 191 | 2000 |
| Relationship marketing: dialogue and networks in the e-commerce era RJ Varey John Wiley & Sons Inc, 2003 | 169 | 2003 |
| Marketing means and ends for a sustainable society: A welfare agenda for transformative change RJ Varey Journal of Macromarketing 30 (2), 112-126, 2010 | 167 | 2010 |
| A model of internal marketing for building and sustaining a competitive service advantage RJ Varey Journal of Marketing Management 11 (1-3), 41-54, 1995 | 119 | 1995 |
| An exploration of the emotional impact of tele-working via computer-mediated communication S Mann, RJ Varey, W Button Journal of Managerial Psychology 15 (7), 668-690, 2000 | 113 | 2000 |
| Theorizing about resource integration through service-dominant logic LD Peters, H Löbler, RJ Brodie, CF Breidbach, LD Hollebeek, SD Smith, ... Marketing Theory 14 (3), 249-268, 2014 | 94 | 2014 |
| A theoretical review of management and information systems using a critical communications theory RJ Varey, T Wood-Harper, JRG Wood Journal of Information Technology 17 (4), 229-239, 2002 | 85 | 2002 |
| Internal marketing: a relationships and value-creation view B Lewis, R Varey Internal marketing: Directions for management, 210-238, 2000 | 80 | 2000 |
| A critical review of conceptions of communication evident in contemporary business and management literature RJ Varey Journal of Communication Management 4 (4), 328-340, 2000 | 76 | 2000 |
| Relationship marketing and the challenge of dialogical interaction RJ Varey, D Ballantyne Journal of Relationship Marketing 4 (3-4), 11-28, 2006 | 71 | 2006 |
| The corporate communication system of managing RJ Varey, J White Corporate Communications: An International Journal, 2000 | 66 | 2000 |
| Relationality in the service logic of value creation M FitzPatrick, RJ Varey, C Grönroos, J Davey Journal of Services Marketing, 2015 | 55 | 2015 |
Dr Djavlonbek KadirovVictoria University of Wellington, New ZealandVerified email at vuw.ac.nz
