| A higher-order model of consumer brand engagement and its impact on loyalty intentions A Dwivedi Journal of Retailing and Consumer Services 24, 100-109, 2015 | 712 | 2015 |
| Conceptualizing and operationalizing the social entrepreneurship construct A Dwivedi, J Weerawardena Journal of Business Research 86, 32-40, 2018 | 400 | 2018 |
| Consumer emotional brand attachment with social media brands and social media brand equity A Dwivedi, LW Johnson, DC Wilkie, L De Araujo-Gil European Journal of Marketing 53 (6), 1176-1204, 2019 | 390 | 2019 |
| Celebrity endorsement, self-brand connection and consumer-based brand equity A Dwivedi, LW Johnson, RE McDonald Journal of Product & Brand Management 24 (5), 449-461, 2015 | 366 | 2015 |
| Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness A Dwivedi, T Nayeem, F Murshed Journal of Retailing and Consumer Services 44, 100-107, 2018 | 344 | 2018 |
| Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications A Dwivedi, R McDonald European Journal of Marketing 52 (7/8), 1387-1411, 2018 | 196 | 2018 |
| Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context A Dwivedi, LW Johnson Australasian Marketing Journal 21 (1), 36-42, 2013 | 138 | 2013 |
| Brand experience and brand attitude: examining a credibility-based mechanism T Nayeem, F Murshed, A Dwivedi Marketing Intelligence & Planning 37 (7), 821-836, 2019 | 125 | 2019 |
| Celebrity endorsements, self-brand connection and relationship quality A Dwivedi, LW Johnson, R McDonald International Journal of Advertising 35 (3), 486-503, 2016 | 111 | 2016 |
| Brand extension feedback effects: A holistic framework A Dwivedi, B Merrilees, A Sweeney Journal of Brand Management 17, 328-342, 2010 | 84 | 2010 |
| Establishing measures and drivers of consumer brand engagement behaviours A Dwivedi, D Wilkie, L Johnson, J Weerawardena Journal of Brand Management 23, 41-69, 2016 | 82 | 2016 |
| The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation A Dwivedi, RE McDonald, LW Johnson Journal of Brand Management 21, 559-578, 2014 | 78 | 2014 |
| Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry A Dwivedi, B Merrilees, D Miller, C Herington Journal of Retailing and Consumer Services 19 (5), 526-536, 2012 | 75 | 2012 |
| Mental health and well-being impacts of COVID-19 on rural paramedics, police, community nurses and child protection workers R Roberts, A Wong, S Jenkins, A Neher, C Sutton, P O'Meara, M Frost, ... The Australian Journal of Rural Health, 2021 | 63 | 2021 |
| Self-brand connection with service brands: examining relationships with performance satisfaction, perceived value, and brand relationship quality A Dwivedi Services Marketing Quarterly 35 (1), 37-53, 2014 | 52 | 2014 |
| Effect of popularity and peer pressure on attitudes toward luxury among teens LA Gil, A Dwivedi, LW Johnson Young Consumers 18 (1), 84-93, 2017 | 48 | 2017 |
| Brand‐extension feedback effects: an Asian branding perspective A Dwivedi, B Merrilees Asia Pacific Journal of Marketing and Logistics 25 (2), 321-340, 2013 | 47 | 2013 |
| Brand extension feedback effects: towards a mediated framework A Dwivedi, B Merrilees Journal of Consumer Marketing 30 (5), 450-461, 2013 | 44 | 2013 |
| Examining the efficacy of brand social media communication: A consumer perspective. A Dwivedi, B McDonald Journal of Marketing Theory and Practice, 2020 | 42 | 2020 |
| How millennials’ life concerns shape social media behaviour A Dwivedi, C Lewis Behaviour & Information Technology 40 (14), 1467-1484, 2021 | 39 | 2021 |
Les JohnsonProfessor in Marketing, Swinburne University of TechnologyVerified email at swin.edu.au
