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Abhishek Dwivedi
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Year
A higher-order model of consumer brand engagement and its impact on loyalty intentions
A Dwivedi
Journal of Retailing and Consumer Services 24, 100-109, 2015
6342015
Conceptualizing and operationalizing the social entrepreneurship construct
A Dwivedi, J Weerawardena
Journal of Business Research 86, 32-40, 2018
3532018
Consumer emotional brand attachment with social media brands and social media brand equity
A Dwivedi, LW Johnson, DC Wilkie, L De Araujo-Gil
European Journal of Marketing 53 (6), 1176-1204, 2019
3392019
Celebrity endorsement, self-brand connection and consumer-based brand equity
A Dwivedi, LW Johnson, RE McDonald
Journal of Product & Brand Management 24 (5), 449-461, 2015
3332015
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
A Dwivedi, T Nayeem, F Murshed
Journal of Retailing and Consumer Services 44, 100-107, 2018
2962018
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
A Dwivedi, R McDonald
European Journal of Marketing 52 (7/8), 1387-1411, 2018
1712018
Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context
A Dwivedi, LW Johnson
Australasian Marketing Journal 21 (1), 36-42, 2013
1282013
Celebrity endorsements, self-brand connection and relationship quality
A Dwivedi, LW Johnson, R McDonald
International Journal of Advertising 35 (3), 486-503, 2016
1042016
Brand experience and brand attitude: examining a credibility-based mechanism
T Nayeem, F Murshed, A Dwivedi
Marketing Intelligence & Planning 37 (7), 821-836, 2019
1022019
Establishing measures and drivers of consumer brand engagement behaviours
A Dwivedi, D Wilkie, L Johnson, J Weerawardena
Journal of brand Management 23, 41-69, 2016
772016
Brand extension feedback effects: A holistic framework
A Dwivedi, B Merrilees, A Sweeney
Journal of Brand Management 17, 328-342, 2010
772010
The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation
A Dwivedi, RE McDonald, LW Johnson
Journal of Brand Management 21, 559-578, 2014
722014
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
A Dwivedi, B Merrilees, D Miller, C Herington
Journal of Retailing and Consumer Services 19 (5), 526-536, 2012
712012
Self-brand connection with service brands: examining relationships with performance satisfaction, perceived value, and brand relationship quality
A Dwivedi
Services Marketing Quarterly 35 (1), 37-53, 2014
472014
Mental health and well-being impacts of COVID-19 on rural paramedics, police, community nurses and child protection workers
R Roberts, A Wong, S Jenkins, A Neher, C Sutton, P O'Meara, M Frost, ...
The Australian Journal of Rural Health, 2021
462021
Brand extension feedback effects: towards a mediated framework
A Dwivedi, B Merrilees
Journal of Consumer Marketing 30 (5), 450-461, 2013
432013
Brand‐extension feedback effects: an Asian branding perspective
A Dwivedi, B Merrilees
Asia Pacific Journal of Marketing and Logistics 25 (2), 321-340, 2013
432013
Effect of popularity and peer pressure on attitudes toward luxury among teens
LA Gil, A Dwivedi, LW Johnson
Young consumers 18 (1), 84-93, 2017
412017
Examining the efficacy of brand social media communication: A consumer perspective.
A Dwivedi, B McDonald
Journal of Marketing Theory and Practice, 2020
362020
How millennials’ life concerns shape social media behaviour
A Dwivedi, C Lewis
Behaviour & Information Technology 40 (14), 1467-1484, 2021
352021
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