Abhishek Dwivedi
Cited by
Cited by
A higher-order model of consumer brand engagement and its impact on loyalty intentions
A Dwivedi
Journal of Retailing and Consumer Services 24, 100-109, 2015
Celebrity endorsement, self-brand connection and consumer-based brand equity
A Dwivedi, LW Johnson, RE McDonald
Journal of Product & Brand Management, 2015
Conceptualizing and operationalizing the social entrepreneurship construct
A Dwivedi, J Weerawardena
Journal of Business Research 86, 32-40, 2018
Consumer emotional brand attachment with social media brands and social media brand equity
A Dwivedi, LW Johnson, DC Wilkie, L De Araujo-Gil
European Journal of Marketing, 2019
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
A Dwivedi, T Nayeem, F Murshed
Journal of Retailing and Consumer Services 44, 100-107, 2018
Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context
A Dwivedi, LW Johnson
Australasian Marketing Journal 21 (1), 36-42, 2013
Brand extension feedback effects: A holistic framework
A Dwivedi, B Merrilees, A Sweeney
Journal of Brand Management 17 (5), 328-342, 2010
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
A Dwivedi, R McDonald
European Journal of Marketing, 2018
Celebrity endorsements, self-brand connection and relationship quality
A Dwivedi, LW Johnson, R McDonald
International Journal of Advertising 35 (3), 486-503, 2016
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
A Dwivedi, B Merrilees, D Miller, C Herington
Journal of Retailing and Consumer Services 19 (5), 526-536, 2012
The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation
A Dwivedi, RE McDonald, LW Johnson
Journal of Brand Management 21 (7), 559-578, 2014
Establishing measures and drivers of consumer brand engagement behaviours
A Dwivedi, D Wilkie, L Johnson, J Weerawardena
Journal of Brand Management 23 (5), 41-69, 2016
Brand‐extension feedback effects: an Asian branding perspective
A Dwivedi, B Merrilees
Asia Pacific Journal of Marketing and Logistics 25 (2), 321-340, 2013
Brand extension feedback effects: towards a mediated framework
A Dwivedi, B Merrilees
Journal of Consumer Marketing, 2013
Self-brand connection with service brands: examining relationships with performance satisfaction, perceived value, and brand relationship quality
A Dwivedi
Services Marketing Quarterly 35 (1), 37-53, 2014
Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity
A Dwivedi, B Merrilees
Australasian Marketing Journal (AMJ) 21 (2), 75-84, 2013
Brand experience and brand attitude: examining a credibility-based mechanism
T Nayeem, F Murshed, A Dwivedi
Marketing Intelligence & Planning, 2019
Effect of popularity and peer pressure on attitudes toward luxury among teens
LA Gil, A Dwivedi, LW Johnson
Young Consumers, 2017
The impact of brand extensions on parent brand relationship equity
A Dwivedi, B Merrilees
Journal of Brand Management 19 (5), 377-390, 2012
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
A Dwivedi, B Merrilees
Australasian Marketing Journal (AMJ) 24 (1), 69-78, 2016
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