| The threat of terrorism and tourist choice behavior G Walters, A Wallin, N Hartley Journal of Travel Research 58 (3), 370-382, 2019 | 65 | 2019 |
| The role of corporate versus product brand dominance in brand portfolio overlap: A Pitch A Wallina, A Spry Accounting and Management Information Systems 15 (2), 434, 2016 | 29 | 2016 |
| Not just noise: A goal pursuit interpretation of stochastic choice. A Wallin, J Swait, AAJ Marley Decision 5 (4), 253, 2018 | 8 | 2018 |
| What do brands signal? AC Wallin, LV Coote Marketing Theory and Applications, 90, 2007 | 6 | 2007 |
| Endorsement: it’s about how you identify with Kate and then how Kate fits with the brand R Pappu, TB Cornwell, A Wallin AMA summer educators conference, 40-41, 2011 | 1 | 2011 |
| How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand Dominance A Spry, A Wallin 2016 Global Marketing Conference at Hong Kong, 331-332, 2016 | | 2016 |
| The Impact of Salient Missing Information and Evaluation Mode in Multidimensional Choices A Wallin, LV Coote International Choice Modelling Conference 2015, 2015 | | 2015 |
| Missing information in single and joint decision contexts: a structural choice formulation A Wallin, L Coote | | 2014 |
| The impact of salient missing information in single and joint context A Wallin, L Coote | | 2014 |
| Testing Consumer Decision Strategies in Comparative and Non-Comparative Choice Tasks: A Structural Choice Modelling Formulation of the Evaluability Thesis A Wallin, L Coote International Choice Modelling Conference 2013, 2013 | | 2013 |
| The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop R Pappu, TB Cornwell, A Wallin | | 2011 |
| What do brands signal? A Wallin | | 2006 |
