| "How Do I Carry All This Now?": Understanding Consumer Resistance to Sustainability Interventions C Gonzalez-Arcos, AM Joubert, D Scaraboto, R Guesalaga, J Sandberg Journal of Marketing 85 (3), 44-61, 2021 | 147 | 2021 |
| Branding’s academic–practitioner gap: Managers’ views F Alpert, M Brown, E Ferrier, CF Gonzalez-Arcos, R Piehler Journal of Product & Brand Management 31 (2), 218-237, 2022 | 25 | 2022 |
| Using lots of plastic packaging during the coronavirus crisis? You’re not alone D Scaraboto, AM Joubert, C Gonzalez-Arcos The Conversation, 2020 | 22 | 2020 |
| Commentary: the unintended consequences of digital service technologies MS Rosenbaum, G Walters, KL Edwards, CF Gonzalez-Arcos Journal of Services Marketing 36 (2), 97-109, 2022 | 13 | 2022 |
| No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation AM Joubert, C Gonzalez-Arcos, D Scaraboto, J Sandberg, R Guesalaga NIM Marketing Intelligence Review 14 (1), 37-41, 2022 | 4 | 2022 |
| Single-use plastic in the pandemic: how to stay safe and sustainable D Scaraboto, AM Joubert, C Gonzalez-Arcos World Economic Forum. https://www. weforum. org/agenda/2020/04/plastic …, 2020 | 4 | 2020 |
| Fostering sustainable investments through micro-investing platforms C Gonzalez-Arcos, C Meath, PP Leszczyc, E Haruvy, J An Scientific Reports 13 (1), 21194, 2023 | 2 | 2023 |
| Brand purpose: a literature review and BEING implementation framework C France, CF Gonzalez-Arcos, AM O’Rourke, A Spry, B Bruce Journal of Product & Brand Management, 2024 | | 2024 |
| Marketing Theory Special Issue: The Role of Marketing in Degrowth D Scaraboto, AM Joubert, C Gonzalez-Arcos | | 2022 |
| Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract C Gonzalez-Arcos, C Meath, PTL Popkowski Leszczyc, E Haruvy, J Ann, ... Academy of Marketing Science Annual Conference-World Marketing Congress, 565-566, 2021 | | 2021 |
| The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy: An Abstract A Wallin, C Gonzalez-Arcos, W Mao, PTL Popkowski Leszczyc, L Wong Academy of Marketing Science Annual Conference-World Marketing Congress, 545-546, 2021 | | 2021 |
| Empowering investors through (sustainable) digital investment platforms C Gonzalez-Arcos, C Meath, P Popkowski Leszczyc, E Haruvy, J Ann, ... | | 2021 |
| I’m sustainable too! Evidence of isomorphic behaviour following implementation of the Sustainable Development Goals. A Meath, Cristyn, Gonzalez, Claudia, Navarrete Rojas, Claudia Milena, Nazar ... European Group for Organization Studies, 2020 | | 2020 |
| Brisbane now: positioning a place brand (case study) M Grandfield, C Gonzalez-Arcos Solomon, M., Russell-Bennett, R., & Previte, J. (2019). Consumer behaviour …, 2019 | | 2019 |
| Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand C Gonzalez-Arcos, F Alpert, J Previte Wu, S., Pantoja, F., & Krey, N. (Eds.). (2020). Marketing Opportunities and …, 2019 | | 2019 |
| From Banning the Bag to Saving the Turtles: Colliding Logics and Multi-Level Changes in Markets D Scaraboto, C Gonzalez-Arcos, AM Joubert Bringing Institutional Theory to Marketing Conference, 2019 | | 2019 |
| Embracing brand complexity: conceptualising and understanding the broad brand concept C Gonzalez-Arcos | | 2018 |
Alison M JoubertUniversity of AdelaideVerified email at adelaide.edu.au
