An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective T Wong, M Wickham Tourism Management 48, 439-454, 2015 | 36 | 2015 |
The strategic management of brand equity in emerging markets T Wong University of Tasmania, 2013 | 6 | 2013 |
Knowledge-management issues in China's hotel industry. T Wong, L French, M Wickham Annals of Tourism Research 57, 257-259, 2016 | 5 | 2016 |
The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott's entry into China M Wickham, T Wong, W O'Donohue Academy of Taiwan Business Management Review 7 (1), 13-23, 2011 | 3 | 2011 |
An examination of the knowledge management process in the emerging Chinese hotel industry T Wong, L French, M Wickham Knowledge Management Strategies and Applications 239, 2017 | 2 | 2017 |
Marriott's strategic sustainability priorities in the Chinese hotel industry M Wickham, L French, T Wong International Journal of Sustainable Strategic Management 8 (1), 77-97, 2020 | | 2020 |
Exploring the strategies underpinning Marriott’s Rewards practices in the emerging Chinese hotel industry M Wickham, TL Wong Routledge 1, 358-370, 2019 | | 2019 |
Knowledge—management issues in China’s hotel® CmssMark industry T Wong, L French, M Wickham Annals of Tourism Research 57, 234-278, 2016 | | 2016 |
Talking Point: Chinese migrant business owners sought for study T Wong | | 2016 |