Shrihari Sridhar
Shrihari Sridhar
Joe Foster ’56 Chair in Business Leadership and Professor of Marketing,Mays Business School
Verified email at - Homepage
TitleCited byYear
Social influence effects in online product ratings
S Sridhar, R Srinivasan
Journal of Marketing 76 (5), 70-88, 2012
Should firms spend more on research and development and advertising during recessions?
R Srinivasan, GL Lilien, S Sridhar
Journal of Marketing 75 (3), 49-65, 2011
Personal selling elasticities: A meta-analysis
S Albers, MK Mantrala, S Sridhar
Journal of Marketing Research 47 (5), 840-853, 2010
Can good marketing carry a bad product? Evidence from the motion picture industry
T Hennig-Thurau, MB Houston, S Sridhar
Marketing Letters 17 (3), 205-219, 2006
Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification
EU Bond III, MB Houston, YE Tang
Industrial Marketing Management 37 (6), 641-652, 2008
An exploratory study of attendee activities at a business trade show
S Gopalakrishna, CA Roster, S Sridhar
Journal of Business & Industrial Marketing, 2010
Uphill or downhill? Locating the firm on a profit function
MK Mantrala, PA Naik, S Sridhar, E Thorson
Journal of Marketing 71 (2), 26-44, 2007
Business-to-business buying: Challenges and opportunities
R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ...
Customer needs and Solutions 2 (3), 193-208, 2015
Dynamic relationships among R&D, advertising, inventory and firm performance
S Sridhar, S Narayanan, R Srinivasan
Journal of the Academy of Marketing Science 42 (3), 277-290, 2014
Dynamic marketing budgeting for platform firms: Theory, evidence, and application
S Sridhar, MK Mantrala, PA Naik, E Thorson
Journal of Marketing Research 48 (6), 929-943, 2011
Effect of customer-centric structure on long-term financial performance
JY Lee, S Sridhar, CM Henderson, RW Palmatier
Marketing Science 34 (2), 250-268, 2015
Optimal resource allocation with time-varying marketing effectiveness, margins and costs
K Raman, MK Mantrala, S Sridhar, YE Tang
Journal of Interactive Marketing 26 (1), 43-52, 2012
Return on engagement initiatives: A study of a business-to-business mobile app
M Gill, S Sridhar, R Grewal
Journal of Marketing 81 (4), 45-66, 2017
Leveraging frontline employees’ small data and firm-level big data in frontline management: An absorptive capacity perspective
SK Lam, S Sleep, T Hennig-Thurau, S Sridhar, AR Saboo
Journal of Service Research 20 (1), 12-28, 2017
Relating online, regional, and national advertising to firm value
S Sridhar, F Germann, C Kang, R Grewal
Journal of Marketing 80 (4), 39-55, 2016
Is online newspaper advertising cannibalizing print advertising?
S Sridhar, S Sriram
Quantitative Marketing and Economics 13 (4), 283-318, 2015
A meta-analysis of personal selling elasticities
S Albers, MK Mantrala, S Sridhar
Marketing Science Institute, 2008
The bricks that build the clicks: Newsroom investments and newspaper online performance
Y Tang, S Sridhar, E Thorson, MK Mantrala
The International Journal on Media Management 13 (2), 107-128, 2011
Effects of opening and closing stores on chain retailer performance
R Srinivasan, S Sridhar, S Narayanan, D Sihi
Journal of Retailing 89 (2), 126-139, 2013
Sales representative departures and customer reassignment strategies in business-to-business markets
H Shi, S Sridhar, R Grewal, G Lilien
Journal of Marketing 81 (2), 25-44, 2017
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