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Michael Valos
Michael Valos
Senior Lecturer, Marketing, Deakin University
Verified email at deakin.edu.au - Homepage
Title
Cited by
Cited by
Year
Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers
MJ Valos, F Haji Habibi, R Casidy, CB Driesener, VL Maplestone
Marketing intelligence & planning 34 (1), 19-40, 2016
2412016
E-marketing orientation and social media implementation in B2B marketing
F Habibi, CA Hamilton, MJ Valos, M Callaghan
European Business Review 27 (6), 638-655, 2015
1702015
Integrating social media within an integrated marketing communication decision-making framework
MJ Valos, VL Maplestone, MJ Polonsky, M Ewing
Journal of Marketing Management 33 (17-18), 1522-1558, 2017
1342017
Integrated Marketing Communications with Online Study Tools 12 Months
B Chitty, W Chitty, E Luck, N Barker, AM Sassenberg, TA Shimp, ...
Cengage AU, 2017
1092017
Practitioner prognostications on the future of online marketing
MJ Valos, MT Ewing, IH Powell
New Developments in Online Marketing, 183-198, 2013
952013
Developing an Australian model of export marketing performance determinants
M Valos, M Baker
Marketing Intelligence & Planning 14 (3), 11-20, 1996
761996
Senior marketers' insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential …
valos
652015
Getting Generation Y to attend: Friends, interactivity and half-time entertainment
DH Bednall, M Valos, S Adam, C McLeod
Sport Management Review 15 (1), 80-90, 2012
622012
A discursive approach to entrepreneurial marketing: Integrating academic and practice theory
A Maritz, H Frederick, M Valos
Small Enterprise Research 17 (1), 74-86, 2010
532010
Understanding the role of social media monitoring in generating external intelligence
M Mayeh, R Scheepers, M Valos
452012
The alignment of market research with business strategy and CRM
MJ Valos, DHB Bednall
Journal of Strategic Marketing 18 (3), 187-199, 2010
432010
Structure, people and process challenges of multichannel marketing: Insights from marketers
MJ Valos
Journal of Database Marketing & Customer Strategy Management 16, 197-206, 2009
382009
An integrative marketing channel performance measurement framework
MJ Valos, A Vocino
Journal of Database Marketing & Customer Strategy Management 14, 17-28, 2006
382006
Marketing research performance and strategy
DHB Bednall, MJ Valos
International Journal of Productivity and Performance Management 54 (5/6 …, 2005
382005
On-hired workers in Australia: motivations and outcomes
L Brennan, M Valos, K Hindle
RMIT University, 2003
372003
Marketers' perceptions of the implementation difficulties of multichannel marketing
MJ Valos, M Polonsky, G Geursen, A Zutshi
Journal of strategic Marketing 18 (5), 417-434, 2010
352010
The impact of Porter's strategy types on the role of market research and customer relationship management
MJ Valos, DHB Bednall, B Callaghan
Marketing Intelligence & Planning 25 (2), 147-156, 2007
332007
A qualitative study of multi-channel marketing performance measurement issues
MJ Valos
Journal of Database Marketing & Customer Strategy Management 15, 239-248, 2008
302008
Integrating online communities within business-to-business marketing communications: an exploratory study
MJ Valos, P Turner, H Scheepers, R Stockdale
Journal of Marketing Communications 24 (5), 450-468, 2018
222018
How do alternative strategic orientations influence social media performance?
MJ Valos, FT Mavondo, MW Nyadzayo
Journal of Strategic Marketing 27 (1), 1-20, 2019
212019
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