| Brand engagement in self-concept for influencer marketing: The role of product involvement as a moderator AS Chalke, BL Cheng, I Idris, JX Chin e-Academia Journal 12 (1), 2023 | 2 | 2023 |
| Narrative Transportation and Trust in Luxury Hotels SNS Marketing: The Moderating Role of Social Interaction A Chalke, C Boon-Liat, MM Dent Services Marketing Quarterly, 2023 | | 2023 |
| Does Electronic Word-of-Mouth Still Contribute to Boosting Purchase Intention? Understanding the Role of Gender as a Moderator BL Cheng, TH Cham, YF Cai, A Chalke, MM Dent International Conference on Emerging Technologies and Intelligent Systems …, 2022 | | 2022 |
| Wanderlust and trust: the role of narrative transportation in driving electronic word-of-mouth and visit intention for luxury hospitality brands A Chalke Sunway University, 2022 | | 2022 |
| Enhancing Narrative Transportation for Luxury Brand Marketing A Chalke, BL Cheng, MM Dent ANZMAC 2021, 242-249, 2021 | | 2021 |
| Boosting hotel visit intention through Instagram: The interplay between trust and narrative transportation A Chalke, CB Liat, M Dent CONFERENCE ON HOSPITALITY AND TOURISM 2021, 128, 2021 | | 2021 |
