| Personalization in email marketing: The role of noninformative advertising content NS Sahni, SC Wheeler, P Chintagunta Marketing Science 37 (2), 236-258, 2018 | 273 | 2018 |
| Advertising spillovers: Evidence from online field experiments and implications for returns on advertising NS Sahni Journal of Marketing Research 53 (4), 459-478, 2016 | 205* | 2016 |
| How do firms make money selling digital goods online? A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ... Marketing Letters 25, 331-341, 2014 | 190 | 2014 |
| Effect of temporal spacing between advertising exposures: evidence from online field experiments N Sahni Quantitative Marketing and Economics 13 (3), 203-247, 2015 | 149 | 2015 |
| Do targeted discount offers serve as advertising? Evidence from 70 field experiments NS Sahni, D Zou, PK Chintagunta Management Science 63 (8), 2688-2705, 2017 | 129* | 2017 |
| An experimental investigation of the effects of retargeted advertising: The role of frequency and timing NS Sahni, S Narayanan, K Kalyanam Journal of Marketing Research 56 (3), 401-418, 2019 | 118 | 2019 |
| Sponsorship disclosure and consumer deception: Experimental evidence from native advertising in mobile search NS Sahni, HS Nair Marketing Science 39 (1), 5-32, 2020 | 90* | 2020 |
| Does advertising serve as a signal? Evidence from a field experiment in mobile search NS Sahni, HS Nair The Review of Economic Studies 87 (3), 1529-1564, 2020 | 84 | 2020 |
| Are consumers averse to sponsored messages? The role of search advertising in information discovery NS Sahni, C Zhang Quantitative Marketing and Economics, 1-52, 2023 | 19* | 2023 |
| Parallel experimentation on advertising platforms C Waisman, NS Sahni, HS Nair, X Lin arXiv preprint arXiv:1903.11198, 2019 | 12* | 2019 |
| Advertising as information for ranking e-commerce search listings J Yang, NS Sahni, HS Nair, X Xiong Marketing science 43 (2), 360-377, 2024 | 10 | 2024 |
| Sophisticated consumers with inertia: Long-term implications from a large-scale field experiment KM Miller, NS Sahni, A Strulov-Shlain Available at SSRN 4065098, 2023 | 9 | 2023 |
| Business Policy Experiments using Fractional Factorial Designs: Consumer Retention on DoorDash Y Tang, NS Sahni arXiv preprint arXiv:2311.14698, 2023 | | 2023 |
| Web Appendix to “An Experimental Investigation of the Effects of Retargeted Advertising–the Role of Frequency and Timing” NS Sahni, S Narayanan, K Kalyanam | | 2018 |
| Erratum to: Effect of temporal spacing between advertising exposures: Evidence from online field experiments NS Sahni Quantitative Marketing and Economics 13, 249-250, 2015 | | 2015 |
| Consumer response to repeated advertising: Evidence from an online field experiment NS Sahni The University of Chicago, 2012 | | 2012 |
| Estimating Adoption models using Individual level and Aggregate data N Sahni | | 2009 |
| 10.6 Spillovers NS Sahni Marketing 17, 1, 0 | | |
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessVerified email at chicagobooth.edu
