| Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences T Hilken, K De Ruyter, M Chylinski, D Mahr, DI Keeling Journal of the Academy of Marketing Science 45, 884-905, 2017 | 670 | 2017 |
| Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing 12 (4), 509-523, 2018 | 331 | 2018 |
| Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal 28 (4), 374-384, 2020 | 256 | 2020 |
| The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020 | 217 | 2020 |
| Embracing falsity through the metaverse: The case of synthetic customer experiences M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ... Business Horizons 65 (6), 739-749, 2022 | 192 | 2022 |
| Seeing eye to eye: social augmented reality and shared decision making in the marketplace T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski Journal of the Academy of Marketing Science 48 (2), 143-164, 2020 | 149 | 2020 |
| How to strategically choose or combine augmented and virtual reality for improved online experiential retailing T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr Psychology & Marketing 39 (3), 495-507, 2022 | 126 | 2022 |
| What's mine is a hologram? How shared augmented reality augments psychological ownership A Carrozzi, M Chylinski, J Heller, T Hilken, DI Keeling, K de Ruyter Journal of interactive marketing 48 (1), 71-88, 2019 | 126 | 2019 |
| Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr Journal of Service Research 24 (1), 84-103, 2021 | 118 | 2021 |
| Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr Journal of Advertising 49 (2), 109-124, 2020 | 83 | 2020 |
| Climate setting in sourcing teams: Developing a measurement scale for team creativity climate N Kiratli, F Rozemeijer, T Hilken, K de Ruyter, A de Jong Journal of Purchasing and Supply Management 22 (3), 196-204, 2016 | 55 | 2016 |
| Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies T Hilken, DI Keeling, M Chylinski, K De Ruyter, M Golf Papez, J Heller, ... Psychology & Marketing 39 (8), 1660-1671, 2022 | 52 | 2022 |
| More than meets the eye: In-store retail experiences with augmented reality smart glasses P Pfeifer, T Hilken, J Heller, S Alimamy, R Di Palma Computers in Human Behavior 146, 107816, 2023 | 21 | 2023 |
| Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality T Hilken, M Chylinski, K de Ruyter, J Heller, DI Keeling Journal of Service Management 33 (4/5), 657-674, 2022 | 21 | 2022 |
| Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter Journal of Interactive Marketing 57 (2), 356-375, 2022 | 21 | 2022 |
| An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead J Heller, D Mahr, K de Ruyter, E Schaap, T Hilken, DI Keeling, M Chylinski, ... Computers in Human Behavior 143, 107697, 2023 | 17 | 2023 |
| Too real for comfort: Measuring consumers’ augmented reality information privacy concerns L Lammerding, T Hilken, D Mahr, J Heller Augmented reality and virtual reality: New trends in immersive technology …, 2021 | 14 | 2021 |
| Augmented reality: Consumer saviour or disruptive agent in the retail power pendulum? P van Esch, G Northey, M Chylinski, J Heller, K De Ruyter, A Sinha, ... ANZMAC 2016 conference, 2016 | 10 | 2016 |
| Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking A Windhausen, J Heller, T Hilken, D Mahr, R Di Palma, L Quintens Computers in Human Behavior 155, 108153, 2024 | 6 | 2024 |
| Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences N Moonen, J Heller, T Hilken, DI Danny Han, D Mahr Journal of Wine Research 35 (2), 101-118, 2024 | 6 | 2024 |
Dominik MahrProfessor for Digital Innovation and MarketingVerified email at maastrichtuniversity.nl
