Tim Hilken
Tim Hilken
Assistant Professor in Marketing, Maastricht University School of Business and Economics
Verified email at maastrichtuniversity.nl - Homepage
Cited by
Cited by
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling
Journal of the Academy of Marketing Science 45 (6), 884-905, 2017
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing, 2018
Augmented reality marketing: A technology-enabled approach to situated customer experience
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter
Australasian Marketing Journal (AMJ) 28 (4), 374-384, 2020
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski
Journal of the Academy of Marketing Science 48 (2), 143-164, 2020
The playground effect: How augmented reality drives creative customer engagement
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter
Journal of Business Research 116, 85-98, 2020
What's mine is a hologram? How shared augmented reality augments psychological ownership
A Carrozzi, M Chylinski, J Heller, T Hilken, DI Keeling, K de Ruyter
Journal of interactive marketing 48, 71-88, 2019
Climate setting in sourcing teams: Developing a measurement scale for team creativity climate
N Kiratli, F Rozemeijer, T Hilken, K de Ruyter, A de Jong
Journal of Purchasing and Supply Management 22 (3), 196-204, 2016
Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising
K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr
Journal of Advertising 49 (2), 109-124, 2020
Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality
J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr
Journal of Service Research 24 (1), 84-103, 2021
Augmented reality: Consumer saviour or disruptive agent in the retail power pendulum?
P van Esch, G Northey, M Chylinski, J Heller, K De Ruyter, A Sinha, ...
ANZMAC 2016 Conference, 2016
Topology of Augmented Commerce: The State and Directions for Future Research
J Heller, M Chylinski, G Northey, K de Ruyter, A Sinha, P van Esch, ...
Proceedings: Australian and New Zealand Marketing Academy Conference (ANZMAC …, 2016
Seeing is believing: Enhancing the customer experience with augmented reality
T Hilken
Datawyse/Universitaire Pers Maastricht, 2018
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr
Psychology & Marketing, 2021
Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns
L Lammerding, T Hilken, D Mahr, J Heller
Augmented Reality and Virtual Reality: New Trends in Immersive Technology, 95, 2021
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