Follow
Tim Hilken
Tim Hilken
Assistant Professor in Marketing, Maastricht University School of Business and Economics
Verified email at maastrichtuniversity.nl - Homepage
Title
Cited by
Cited by
Year
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling
Journal of the Academy of Marketing Science 45 (6), 884-905, 2017
2912017
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing, 2018
1432018
Augmented reality marketing: A technology-enabled approach to situated customer experience
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter
Australasian Marketing Journal (AMJ) 28 (4), 374-384, 2020
762020
The playground effect: How augmented reality drives creative customer engagement
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter
Journal of Business Research 116, 85-98, 2020
542020
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski
Journal of the Academy of Marketing Science 48 (2), 143-164, 2020
522020
What's mine is a hologram? How shared augmented reality augments psychological ownership
A Carrozzi, M Chylinski, J Heller, T Hilken, DI Keeling, K de Ruyter
Journal of interactive marketing 48, 71-88, 2019
452019
Climate setting in sourcing teams: Developing a measurement scale for team creativity climate
N Kiratli, F Rozemeijer, T Hilken, K de Ruyter, A de Jong
Journal of Purchasing and Supply Management 22 (3), 196-204, 2016
342016
Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality
J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr
Journal of Service Research 24 (1), 84-103, 2021
292021
Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising
K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr
Journal of Advertising 49 (2), 109-124, 2020
232020
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr
Psychology & Marketing 39 (3), 495-507, 2022
102022
Augmented reality: Consumer saviour or disruptive agent in the retail power pendulum?
P van Esch, G Northey, M Chylinski, J Heller, K de Ruyter, A Sinha, ...
Proceedings: Australian and New Zealand Marketing Academy Conference (ANZMAC …, 2016
52016
Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns
L Lammerding, T Hilken, D Mahr, J Heller
Augmented Reality and Virtual Reality, 95-108, 2021
42021
Topology of Augmented Commerce: The State and Directions for Future Research
J Heller, M Chylinski, G Northey, K de Ruyter, A Sinha, P van Esch, ...
Proceedings: Australian and New Zealand Marketing Academy Conference (ANZMAC …, 2016
42016
Seeing is believing: Enhancing the customer experience with augmented reality
T Hilken
Datawyse/Universitaire Pers Maastricht, 2018
12018
Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality
T Hilken, M Chylinski, K de Ruyter, J Heller, DI Keeling
Journal of Service Management, 2022
2022
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence
T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter
Journal of Interactive Marketing, 10949968221083555, 2022
2022
Habitual behaviour: design for automaticity during customer loyalty decisions
D Mahr, T Hilken, T Bressgott
Handbook of Research on Customer Loyalty, 228-243, 2022
2022
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next generation experiences with reality enhancing technologies
T Hilken, DI Keeling, M Chylinski, K de Ruyter, J Heller, D Mahr, ...
Psychology & Marketing, 2009
2009
The system can't perform the operation now. Try again later.
Articles 1–18