Michael Jay Polonsky

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Distinguished Professor Andre M.N. R...Western Sydney UniversityVerified email at westernsydney.edu.au
Andrea VocinoDeakin UniversityVerified email at deakin.edu.au
Romana GarmaAdjunct Associate Professor, Victoria University Business School, Victoria University, AustraliaVerified email at vu.edu.au
Ahmed (Shahriar) FerdousDeakin UniversityVerified email at deakin.edu.au
David WallerUniversity of Technology SydneyVerified email at uts.edu.au
Les CarlsonUniversity of Nebraska-LincolnVerified email at unl.edu
Marie-Louise FrySenior Lecturer, Social Marketing, Griffith UniversityVerified email at griffith.edu.au
Colin JevonsCourse Director/Associate Professor, Monash Business SchoolVerified email at monash.edu
Mehdi TaghianDeakin UniversityVerified email at deakin.edu.au
Morgan P MilesUniversity of Queensland and Charles Sturt UniversityVerified email at uq.edu.au
Philip J. Rosenberger IIIUniversity of NewcastleVerified email at newcastle.edu.au
Martin CharterThe Centre for Sustainable DesignVerified email at ucreative.ac.uk
Samir GuptaMonash UniversityVerified email at monash.edu
Srikanth BeldonaProfessor, University of DelawareVerified email at udel.edu
Lisa McQuilkenSenior Lecturer, Deakin UniversityVerified email at deakin.edu.au
Bianca BrijnathNational Ageing Research Institute (NARI)Verified email at nari.edu.au
Michael R. HymanPresident, Institute for Marketing Futurology and PhilosophyVerified email at nmsu.edu
Edwin StaffordUtah State UniversityVerified email at usu.edu
Julie GreenMurdoch Childrens Research InstituteVerified email at parentingrc.org.au
Paul A. Whitelaw (PhD)Southern Cross UniversityVerified email at scu.edu.au

Michael Jay Polonsky

Alfred Deakin Professor and Head of the Department of Marketing, Deakin University - Australia

Verified email at deakin.edu.au - Homepage

Marketing Environmental Marketing Social Marketing Marketing Education International Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
An introduction to green marketing MJ Polonsky Electronic green journal 1 (2), 1994	1784*	1994
Reevaluating green marketing: a strategic approach MJ Polonsky, PJ Rosenberger III Business horizons 44 (5), 21-21, 2001	971	2001
A stakeholder theory approach to designing environmental marketingstrategy MJ Polonsky Journal of business & industrial marketing 10 (3), 29-46, 1995	785	1995
Transformative green marketing: Impediments and opportunities MJ Polonsky Journal of business research 64 (12), 1311-1319, 2011	708	2011
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition MJ Polonsky, D Waller Sage Press, 2015	580*	2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition M Polonsky, D Waller Designing and Implementing a Research Project: A Business Students Guide …, 2011	580*	2011
Designing and managing a research project: a business student's guide MJ Polonsky, DS Waller Sage Publications, Inc, 2005	580*	2005
Using strategic alliances to develop credible green marketing N Mendleson, MJ Polonsky Journal of consumer marketing 12 (2), 4-18, 1995	474	1995
Linking sponsorship and cause related marketing: Complementarities and conflicts MJ Polonsky, R Speed European Journal of Marketing 35 (11/12), 1361-1389, 2001	453	2001
Environmental commitment: a basis for environmental entrepreneurship? PD Keogh, MJ Polonsky Journal of organizational change management 11 (1), 38-49, 1998	417	1998
Designing vignette studies in marketing KD Wason, MJ Polonsky, MR Hyman Australasian Marketing Journal (AMJ) 10 (3), 41-58, 2002	416	2002
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous Journal of Marketing Management 28 (3-4), 238-263, 2012	396	2012
Environmental marketing: strategies, practice, theory, and research MJ Polonsky, AT Mintu-Wimsatt, eds Haworth Press, 1995	376*	1995
Marketing and sustainability M Charter, K Peattie, J Ottman, MJ Polonsky Centre for Business Relationships, Accountability, Sustainability and …, 2002	363	2002
Global branding and strategic CSR: an overview of three types of complexity M Polonsky, C Jevons International Marketing Review, 2009	344	2009
Environmentally sustainable food production and marketing: opportunity or hype? S Bhaskaran, M Polonsky, J Cary, S Fernandez British food journal 108 (8), 677-690, 2006	326	2006
Greener marketing: a global perspective on greening marketing practice M Charter, MJ Polonsky, Eds Greenleaf Publishing, 1999	317*	1999
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market KMR Taufique, A Vocino, MJ Polonsky Journal of Strategic Marketing 25 (7), 511-529, 2017	311	2017
Can the overcommercialization of cause-related marketing harm society? MJ Polonsky, G Wood Journal of macromarketing 21 (1), 8-22, 2001	308	2001
A stakeholder approach to corporate social responsibility, reputation and business performance M Taghian, C D’Souza, MJ Polonsky Social Responsibility Journal 11 (2), 340-363, 2015	303	2015

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