Michael Jay Polonsky

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Distinguished Professor Andre M.N. R...Western Sydney UniversityVerified email at westernsydney.edu.au
Andrea VocinoDeakin UniversityVerified email at deakin.edu.au
Romana GarmaHead, Victoria University Business School, Victoria University, AustraliaVerified email at vu.edu.au
Ahmed (Shahriar) FerdousDeakin UniversityVerified email at deakin.edu.au
David WallerUniversity of Technology SydneyVerified email at uts.edu.au
Les CarlsonUniversity of Nebraska-LincolnVerified email at unl.edu
Marie-Louise FrySenior Lecturer, Social Marketing, Griffith UniversityVerified email at griffith.edu.au
Mehdi TaghianDeakin UniversityVerified email at deakin.edu.au
Alma Mintu-WimsattTexas A&M University-CommerceVerified email at tamuc.edu
Colin JevonsCourse Director/Associate Professor, Monash Business SchoolVerified email at monash.edu
Morgan P MilesUniversity of Queensland and Charles Sturt UniversityVerified email at uq.edu.au
Martin CharterThe Centre for Sustainable DesignVerified email at ucreative.ac.uk
Philip J. Rosenberger IIIUniversity of NewcastleVerified email at newcastle.edu.au
Srikanth BeldonaProfessor & Department Chair, University of DelawareVerified email at udel.edu
Samir GuptaMonash UniversityVerified email at monash.edu
Lisa McQuilkenSenior Lecturer, Deakin UniversityVerified email at deakin.edu.au
Bianca BrijnathNational Ageing Research Institute (NARI)Verified email at nari.edu.au
Michael R. HymanPresident, Institute for Marketing Futurology and PhilosophyVerified email at nmsu.edu
Yelena TsarenkoMonash UniversityVerified email at monash.edu
Paul A. Whitelaw (PhD)Southern Cross UniversityVerified email at scu.edu.au

Michael Jay Polonsky

Alfred Deakin Professor and Head of the Department of Marketing, Deakin University - Australia

Verified email at deakin.edu.au - Homepage

Marketing Environmental Marketing Social Marketing Marketing Education International Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
An introduction to green marketing MJ Polonsky Electronic green journal 1 (2), 1994	1607*	1994
Reevaluating green marketing: a strategic approach MJ Polonsky, PJ Rosenberger III Business horizons 44 (5), 21-21, 2001	868	2001
A stakeholder theory approach to designing environmental marketingstrategy MJ Polonsky Journal of business & industrial marketing 10 (3), 29-46, 1995	749	1995
Transformative green marketing: Impediments and opportunities MJ Polonsky Journal of business research 64 (12), 1311-1319, 2011	640	2011
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition MJ Polonsky, D Waller Sage Press, 2015	550*	2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition M Polonsky, D Waller Designing and Implementing a Research Project: A Business Students Guide …, 2011	550*	2011
Designing and managing a research project: a business student's guide MJ Polonsky, DS Waller Sage Publications, Inc, 2005	550*	2005
Using strategic alliances to develop credible green marketing N Mendleson, MJ Polonsky Journal of consumer marketing 12 (2), 4-18, 1995	449	1995
Linking sponsorship and cause related marketing: Complementarities and conflicts MJ Polonsky, R Speed European Journal of Marketing 35 (11/12), 1361-1389, 2001	437	2001
Environmental commitment: a basis for environmental entrepreneurship? PD Keogh, MJ Polonsky Journal of organizational change management 11 (1), 38-49, 1998	385	1998
Designing vignette studies in marketing KD Wason, MJ Polonsky, MR Hyman Australasian Marketing Journal 10 (3), 41-58, 2002	381	2002
Environmental marketing: strategies, practice, theory, and research MJ Polonsky, AT Mintu-Wimsatt, eds Haworth Press, 1995	356*	1995
Marketing and sustainability M Charter, K Peattie, J Ottman, MJ Polonsky Centre for Business Relationships, Accountability, Sustainability and …, 2002	344	2002
Environmentally sustainable food production and marketing: opportunity or hype? S Bhaskaran, M Polonsky, J Cary, S Fernandez British food journal 108 (8), 677-690, 2006	330	2006
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous Journal of Marketing Management 28 (3-4), 238-263, 2012	328	2012
Global branding and strategic CSR: an overview of three types of complexity M Polonsky, C Jevons International Marketing Review, 2009	325	2009
Greener marketing: a global perspective on greening marketing practice M Charter, MJ Polonsky, Eds Greenleaf Publishing, 1999	305*	1999
Can the overcommercialization of cause-related marketing harm society? MJ Polonsky, G Wood Journal of macromarketing 21 (1), 8-22, 2001	297	2001
Environmental NGO–business collaboration and strategic bridging: a case analysis of the Greenpeace–Foron Alliance ER Stafford, MJ Polonsky, CL Hartman Business Strategy and the environment 9 (2), 122-135, 2000	277	2000
Organizational internal market orientation (IMO): developing an integrative framework AS Ferdous, M Polonsky ANZMAC 2011 conference proceedings: Marketing in the Age of Consumerism …, 2011	261*	2011

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