Michael Jay Polonsky
Michael Jay Polonsky
Alfred Deakin Professor and Chair in Marketing, Deakin University - Australia
Verified email at deakin.edu.au - Homepage
Title
Cited by
Cited by
Year
An introduction to green marketing
MJ Polonsky
Electronic green journal 1 (2), 1994
10281994
A stakeholder theory approach to designing environmental marketing strategy
MJ Polonsky
Journal of business & industrial marketing, 1995
6231995
Reevaluating green marketing: a strategic approach
MJ Polonsky, PJ Rosenberger III
Business horizons 44 (5), 21-30, 2001
5922001
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition
MJ Polonsky, D Waller
Sage Press, 2015
411*2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition
M Polonsky, D Waller
Designing and Implementing a Research Project: A Business Students Guide …, 2011
411*2011
Designing and managing a research project: a business student's guide
MJ Polonsky, DS Waller
Sage Publications, Inc, 2005
411*2005
Transformative green marketing: Impediments and opportunities
MJ Polonsky
Journal of Business Research 64 (12), 1311-1319, 2011
3792011
Linking sponsorship and cause related marketing
MJ Polonsky, R Speed
European Journal of Marketing, 2001
3752001
Using strategic alliances to develop credible green marketing
N Mendleson, MJ Polonsky
Journal of consumer marketing, 1995
3731995
Environmental commitment: a basis for environmental entrepreneurship?
PD Keogh, MJ Polonsky
Journal of organizational change management, 1998
2911998
Environmental marketing: strategies, practice, theory, and research
MJ Polonsky, AT Mintu-Wimsatt, eds
Haworth Press, 1995
285*1995
Designing vignette studies in marketing
KD Wason, MJ Polonsky, MR Hyman
Australasian Marketing Journal (AMJ) 10 (3), 41-58, 2002
2752002
Can the overcommercialization of cause-related marketing harm society?
MJ Polonsky, G Wood
Journal of macromarketing 21 (1), 8-22, 2001
2572001
Global branding and strategic CSR: an overview of three types of complexity
M Polonsky, C Jevons
International Marketing Review, 2009
2482009
Greener marketing: a global perspective on greening marketing practice
M Charter, MJ Polonsky, Eds
Greenleaf Publishing, 1999
243*1999
Marketing and sustainability
M Charter, K Peattie, J Ottman, MJ Polonsky
Centre for Business Relationships, Accountability, Sustainability and …, 2002
2342002
Environmental NGO–business collaboration and strategic bridging: a case analysis of the Greenpeace–Foron Alliance
ER Stafford, MJ Polonsky, CL Hartman
Business Strategy and the environment 9 (2), 122-135, 2000
2302000
Environmentally sustainable food production and marketing: opportunity or hype?
S Bhaskaran, M Polonsky, J Cary, S Fernandez
British food journal, 2006
2202006
Organizational internal market orientation (IMO): developing an integrative framework
AS Ferdous, M Polonsky
ANZMAC 2011 conference proceedings: Marketing in the Age of Consumerism …, 2011
186*2011
Stakeholders' contribution to the green new product development process
M Jay Polonsky, J Ottman
Journal of Marketing Management 14 (6), 533-557, 1998
1811998
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