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Saerom Lee
Saerom Lee
Verified email at uoguelph.ca
Title
Cited by
Cited by
Year
I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations
S Lee, KP Winterich, WT Ross
Journal of Consumer Research 41 (3), 678-696, 2014
2572014
To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures
S Lee, LE Bolton, KP Winterich
Journal of Consumer Research 44 (4), 853-876, 2017
1032017
Did they earn it? Observing unearned luxury consumption decreases brand attitude when observers value fairness
S Lee, H Baumgartner, KP Winterich
Journal of Consumer Psychology 28 (3), 412-436, 2018
512018
Mixed signals? Decoding luxury consumption in the workplace
S Lee, LE Bolton
Journal of Business Research 117, 331-345, 2020
222020
The price entitlement effect: When and why high price entitles consumers to purchase socially costly products
S Lee, KP Winterich
Journal of Marketing Research 59 (6), 1141-1160, 2022
92022
A Triadic Model of Social Motivations in Pay-What-You-Want Decisions
S Lee, H Baumgartner, R Pieters
Journal of the Association for Consumer Research 6 (1), 105-119, 2021
82021
Are You Really Paying What You Wish?: Interpersonal Influences on Price Decisions
SR Lee, H Baumgartner, R Pieters
NA-Advances in Consumer Research Volume 39, 2011
62011
You Have to Earn It, But I Don't: the Role of Monetary Fairness in Conspicuous Consumption
SR Lee, H Baumgartner, K Winterich
NA-Advances in Consumer Research Volume 41, 2013
12013
Green 2.0: New Findings on the Misses and Motivations in Sustainable Consumption
Y Zwebner, D Goor, S Lee, KP Winterich, C Haltman, G Donnelly, YJ Guo, ...
ACR North American Advances, 2021
2021
How Public Recognition Promotes Donations to Out-Groups
E Han, S Lee, K Page Winterich
ACR North American Advances, 2020
2020
How Power Distance Belief Changes the Role of Physical Distance in Consumer Evaluations of the Salesperson and Purchase Decisions
CW Joy Lin, S Lee, B Guo
ACR North American Advances, 2019
2019
Imagining Is Better Than Seeing: How Perceptual Difficulty Increases Indulgence
A Kim, S Lee, M Meloy
ACR North American Advances, 2019
2019
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume
S Kapitan, S Lee, E Han
ACR North American Advances, 2018
2018
To Profit Or Not to Profit? Consumer Support For the Social Venture Question
S Lee, L Bolton, K Winterich
ACR North American Advances, 2016
2016
Is Your Boss Driving a Mercedes? How Consumers Perceive Higher Status Others’ Conspicuous Consumption in the Workplace
S Lee, L Bolton
NA-Advances in Consumer Research Volume 43, 2015
2015
Three Essays on the Role of Ideals and Morality in Consumer Decisions
S Lee
Smeal College of Business, 2014
2014
Would You Purchase From a Seller in Alaska? Preference For Differently Located Sellers in Online Marketplaces
SR Lee, MG Meloy
NA-Advances in Consumer Research Volume 40, 2012
2012
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Articles 1–17