Francis Farrelly
Francis Farrelly
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Cited by
Cited by
The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes
MB Beverland, FJ Farrelly
Journal of consumer research 36 (5), 838-856, 2010
Measuring consumer-based brand authenticity
J Napoli, SJ Dickinson, MB Beverland, F Farrelly
Journal of business research 67 (6), 1090-1098, 2014
Understanding fan motivation for interacting on social media
C Stavros, MD Meng, K Westberg, F Farrelly
Sport management review 17 (4), 455-469, 2014
Competitive advantage through sponsorship: A conceptual model and research propositions
J Fahy, F Farrelly, P Quester
European journal of Marketing 38 (8), 1013-1030, 2004
Examining important relationship quality constructs of the focal sponsorship exchange
FJ Farrelly, PG Quester
Industrial marketing management 34 (3), 211-219, 2005
The effects of market orientation on trust and commitment: The case of the sponsorship business‐to‐business relationship
F Farrelly, P Quester
European Journal of Marketing 37 (3/4), 530-553, 2003
Brand association and memory decay effects of sponsorship: the case of the Australian Formula One Grand Prix
P Quester, F Farrelly
Journal of Product & Brand Management 7 (6), 539-556, 1998
Defending the co-branding benefits of sponsorship B2B partnerships: The case of ambush marketing
F Farrelly, P Quester, SA Greyser
Journal of Advertising Research 45 (3), 339-348, 2005
Integrating sports sponsorship into the corporate marketing function: an international comparative study
FJ Farrelly, PG Quester, R Burton
International Marketing Review 14 (3), 170-182, 1997
Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships
F Farrelly, P Quester, R Burton
Industrial Marketing Management 35 (8), 1016-1026, 2006
Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort*
MB Beverland, J Napoli, F Farrelly
Journal of Product Innovation Management 27 (1), 33-48, 2010
Investigating large-scale sponsorship relationships as co-marketing alliances
F Farrelly, P Quester
Business Horizons 48 (1), 55-62, 2005
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
MB Beverland, F Farrelly, PG Quester
Psychology & Marketing 27 (7), 698-716, 2010
Exploring the dark side of pet ownership: Status-and control-based pet consumption
MB Beverland, F Farrelly, EAC Lim
Journal of Business Research 61 (5), 490-496, 2008
Tourism ethnocentrism and its effects on tourist and resident behavior
F Kock, A Josiassen, AG Assaf, I Karpen, F Farrelly
Journal of Travel Research 58 (3), 427-439, 2019
Exploring the dimensions of proactivity within advertising agency—client relationships
M Beverland, F Farrelly, Z Woodhatch
Journal of Advertising 36 (4), 49-60, 2007
Not playing the game: Why sport sponsorship relationships break down
F Farrelly
Journal of Sport Management 24 (3), 319-337, 2010
What drives renewal of sponsorship principal/agent relationships?
F Farrelly, PG Quester
Journal of Advertising Research 43 (4), 353-360, 2003
Resourceful sensemaking: Overcoming barriers between marketing and design in NPD
MB Beverland, P Micheli, FJ Farrelly
Journal of Product Innovation Management 33 (5), 628-648, 2016
Exploring consumer fanaticism: Extraordinary devotion in the consumption context
E Chung, MB Beverland, F Farrelly, P Quester
Advances in Consumer Research 35, 333-340, 2008
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