| The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes MB Beverland, FJ Farrelly Journal of consumer research 36 (5), 838-856, 2010 | 1246 | 2010 |
| Measuring consumer-based brand authenticity J Napoli, SJ Dickinson, MB Beverland, F Farrelly Journal of business research 67 (6), 1090-1098, 2014 | 911 | 2014 |
| Understanding fan motivation for interacting on social media C Stavros, MD Meng, K Westberg, F Farrelly Sport management review 17 (4), 455-469, 2014 | 434 | 2014 |
| Competitive advantage through sponsorship: A conceptual model and research propositions J Fahy, F Farrelly, P Quester European journal of Marketing 38 (8), 1013-1030, 2004 | 380 | 2004 |
| Examining important relationship quality constructs of the focal sponsorship exchange FJ Farrelly, PG Quester Industrial marketing management 34 (3), 211-219, 2005 | 362 | 2005 |
| The effects of market orientation on trust and commitment: The case of the sponsorship business‐to‐business relationship F Farrelly, P Quester European Journal of Marketing 37 (3/4), 530-553, 2003 | 283 | 2003 |
| Brand association and memory decay effects of sponsorship: the case of the Australian Formula One Grand Prix P Quester, F Farrelly Journal of Product & Brand Management 7 (6), 539-556, 1998 | 271 | 1998 |
| Defending the co-branding benefits of sponsorship B2B partnerships: The case of ambush marketing F Farrelly, P Quester, SA Greyser Journal of Advertising Research 45 (3), 339-348, 2005 | 222 | 2005 |
| Integrating sports sponsorship into the corporate marketing function: an international comparative study FJ Farrelly, PG Quester, R Burton International Marketing Review 14 (3), 170-182, 1997 | 202 | 1997 |
| Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships F Farrelly, P Quester, R Burton Industrial Marketing Management 35 (8), 1016-1026, 2006 | 194 | 2006 |
| Investigating large-scale sponsorship relationships as co-marketing alliances F Farrelly, P Quester Business Horizons 48 (1), 55-62, 2005 | 184 | 2005 |
| Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort* MB Beverland, J Napoli, F Farrelly Journal of Product Innovation Management 27 (1), 33-48, 2010 | 180 | 2010 |
| Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances MB Beverland, F Farrelly, PG Quester Psychology & Marketing 27 (7), 698-716, 2010 | 173 | 2010 |
| Exploring the dark side of pet ownership: Status-and control-based pet consumption MB Beverland, F Farrelly, EAC Lim Journal of Business Research 61 (5), 490-496, 2008 | 147 | 2008 |
| Exploring the dimensions of proactivity within advertising agency—client relationships M Beverland, F Farrelly, Z Woodhatch Journal of Advertising 36 (4), 49-60, 2007 | 134 | 2007 |
| Tourism ethnocentrism and its effects on tourist and resident behavior F Kock, A Josiassen, AG Assaf, I Karpen, F Farrelly Journal of Travel Research 58 (3), 427-439, 2019 | 132 | 2019 |
| Not playing the game: Why sport sponsorship relationships break down F Farrelly Journal of Sport Management 24 (3), 319-337, 2010 | 108 | 2010 |
| What drives renewal of sponsorship principal/agent relationships? F Farrelly, PG Quester Journal of Advertising Research 43 (4), 353-360, 2003 | 101 | 2003 |
| Exploring consumer fanaticism: Extraordinary devotion in the consumption context E Chung, MB Beverland, F Farrelly, P Quester Advances in Consumer Research 35, 333-340, 2008 | 98 | 2008 |
| Resourceful sensemaking: Overcoming barriers between marketing and design in NPD MB Beverland, P Micheli, FJ Farrelly Journal of Product Innovation Management 33 (5), 628-648, 2016 | 97 | 2016 |
