| Social media in higher education: understanding how colleges and universities use Facebook A Peruta, AB Shields Journal of marketing for Higher Education 27 (1), 131-143, 2017 | 323 | 2017 |
| Marketing your university on social media: a content analysis of Facebook post types and formats A Peruta, AB Shields Journal of marketing for Higher Education 28 (2), 175-191, 2018 | 226 | 2018 |
| Social media and the university decision. Do prospective students really care? AB Shields, A Peruta Journal of marketing for higher education 29 (1), 67-83, 2019 | 127 | 2019 |
| Childhood brand nostalgia: A new conceptualization and scale development AB Shields, JW Johnson Journal of Consumer Behaviour 15 (4), 359-369, 2016 | 63 | 2016 |
| What did you do to my brand? The moderating effect of brand nostalgia on consumer responses to changes in a brand AB Shields, JW Johnson Psychology & Marketing 33 (9), 713-728, 2016 | 49 | 2016 |
| Exploring the effects of encouraging student performance with text assignment reminders W Humphrey Jr, D Laverie, A Shields Journal of Marketing Education 43 (1), 91-102, 2021 | 24 | 2021 |
| Building the force: enacting fan brand community through the star wars BB-8 droid builders club WF Humphrey Jr, DA Laverie, AB Shields Exploring the rise of fandom in contemporary consumer culture, 126-146, 2018 | 5 | 2018 |
| Tweeting in higher education: How today’s top US universities use 140 characters A Peruta, AB Shields Communication présentée à la 4th European Conference on Social Media, ECSM …, 2017 | 1 | 2017 |
| What Did You Do To My Brand? Consumer Responses to Changes in Brands Towards Which They are Nostalgic AB Shields, JW Johnson Advances in Consumer Research 40, 793-794, 2012 | 1 | 2012 |
| Building the Force WF Humphrey Jr, DA Laverie, AB Shields | | 2018 |
Adam PerutaSyracuse UniversityVerified email at syr.edu
