Charles F. Hofacker
Charles F. Hofacker
Carl DeSantis Prof. of Business Administration and Prof. of Marketing, Florida State University
Verified email at - Homepage
Cited by
Cited by
Measuring consumer innovativeness
RE Goldsmith, CF Hofacker
Journal of the academy of marketing science 19 (3), 209-221, 1991
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh, C Hofacker, P Naik
Journal of interactive marketing 24 (2), 111-120, 2010
Consumer power: Evolution in the digital age
LI Labrecque, J vor dem Esche, C Mathwick, TP Novak, CF Hofacker
Journal of Interactive Marketing 27 (4), 257-269, 2013
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies
T Hennig-Thurau, CF Hofacker, B Bloching
Journal of Interactive Marketing 27 (4), 237-241, 2013
Internet Marketing, Third Edition
CF Hofacker
John Wiley & Sons, 2001
Internet marketing
CF Hofacker
Digital Springs (Dripping Springs, TX), 1999
The influence of personality on active and passive use of social networking sites
M Pagani, CF Hofacker, RE Goldsmith
Psychology & Marketing 28 (5), 441-456, 2011
Gamification and mobile marketing effectiveness
CF Hofacker, K De Ruyter, NH Lurie, P Manchanda, J Donaldson
Journal of Interactive Marketing 34, 25-36, 2016
Effects of design factors on store image and expectation of merchandise quality in web-based stores
J Oh, SS Fiorito, H Cho, CF Hofacker
Journal of Retailing and Consumer Services 15 (4), 237-249, 2008
World Wide Web banner advertisement copy testing
CF Hofacker, J Murphy
European Journal of Marketing, 1998
E-services: a synthesis and research agenda
CF Hofacker, RE Goldsmith, E Bridges, E Swilley
Journal of Value Chain Management 1 (1/2), 13-44, 2007
Primacy and recency effects on clicking behavior
J Murphy, C Hofacker, R Mizerski
Journal of Computer-Mediated Communication 11 (2), 522-535, 2006
Big data and consumer behavior: Imminent opportunities
CF Hofacker, EC Malthouse, F Sultan
Journal of Consumer Marketing, 2016
Information as a product: not goods, not services
J Freiden, R Goldsmith, S Takacs, C Hofacker
Marketing Intelligence & Planning, 1998
Testing the assumptions underlying tetrachoric correlations
B Muthén, C Hofacker
Psychometrika 53 (4), 563-577, 1988
Customer information sharing with e-vendors: The roles of incentives and trust
K Premazzi, S Castaldo, M Grosso, P Raman, S Brudvig, CF Hofacker
International Journal of Electronic Commerce 14 (3), 63-91, 2010
Looking back and looking forward with interactive marketing
E Malthouse, C Hofacker
Journal of Interactive Marketing 24 (3), 181-184, 2010
Website-generated market-research data: Tracing the tracks left behind by visitors
J Murphy, CF Hofacker, M Bennett
Cornell Hotel and Restaurant Administration Quarterly 42 (1), 82-91, 2001
Dawning of the age of robots in hospitality and tourism: Challenges for teaching and research
J Murphy, C Hofacker, U Gretzel
European Journal of Tourism Research 15 (2017), 104-111, 2017
Alternative methods for measuring organization fit: technology, structure, and performance
JJ Hoffman, JB Cullen, NM Carter, CF Hofacker
Journal of Management 18 (1), 45-57, 1992
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