Claire Sherman
Claire Sherman
Assistant Professor, Zayed University
Verified email at zu.ac.ae
TitleCited byYear
Why young consumers adopt interactive technologies
D Arthur, C Sherman, D Appel, L Moore
Young Consumers: Insight and Ideas for Responsible Marketers 7 (3), 33-38, 2006
362006
The influence of product/nudity congruence on advertising effectiveness
C Sherman, P Quester
Journal of Promotion Management 11 (2-3), 61-89, 2006
262006
Understanding and communicating with Australia’s young adults
D Arthur, C Sherman, D Appel
Jovens, marcas e estilos de vida, 47-59, 2006
82006
Status within a consumption-oriented counterculture: an ethnographic investigation of the Australian hip hop culture
D Arthur, C Sherman
ACR North American Advances, 2010
52010
South and East Asian insurance market growth and development
S Hussels, C Sherman, D Ward, R Zurbruegg
Handbook of International Insurance, 849-876, 2007
52007
Consumer socialisation in a marketer-sponsored edutainment centre
D Arthur, CE Sherman
International Journal of Retail & Distribution Management, 2016
42016
Consumption-Related Values and Product Placement: The Effect of Cultivating Fashion Consciousness on the Appeal of Brands in Reality Television.
C Sherman, D Arthur
Advances in Consumer Research 40, 2012
22012
Product placement in reality television: an investigation of audience identification and program credibility.
C Sherman
22010
Dimensions of diversity: Group work within marketing courses
C Plewa, C Sherman
Proceedings of ANZMAC 2007, 2007
12007
Materialism in the United Arab Emirates
D Arthur, CE Sherman, NS Al Hameli, SY Al Marzooqi
International Journal of Emerging Markets, 2019
2019
Materialism and UAE Nationals
D Arthur, C Sherman, NS Al Hameli, SY Al Marzooqi
2017
Beyond the Obvious: Facets of Diversity in Marketing Student Groups
CE Sherman, C Plewa
Making a Difference Through Marketing, 211-227, 2016
2016
The power of identification: using uses and gratification theory to understand the effects of brand placement within reality television
C Sherman, R Crouch
Audencia Nantes School of Management, 2009
2009
Product integration in television programs: Issues for an emerging Australian industry
C Sherman
Proceedings of the 12th Biennial World Marketing Congress-Academy of …, 2005
2005
Product integration in television: An Australian industry perspective
C Sherman
ANZMAC 2004 conference Proceedings, 2004
2004
Status within a Consumption-Oriented Counterculture: An Ethnographic Investigation of the Australian Hip Hop Culture Damien Arthur University of Adelaide, Australia
C Sherman
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Articles 1–16