| Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands NB Amaral, B Loken Journal of Consumer Psychology 26 (4), 483-495, 2016 | 114 | 2016 |
| Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO) SS Chan, M Van Solt, RE Cruz, M Philp, S Bahl, N Serin, NB Amaral, ... Journal of Consumer Affairs 56 (3), 1312-1331, 2022 | 36 | 2022 |
| Brand iconicity: A shared reality perspective C Torelli, C Chiu, HT Keh, N Amaral ACR North American Advances, 2009 | 25 | 2009 |
| Understanding consumer stockpiling: Insights provided during the COVID‐19 pandemic NB Amaral, B Chang, R Burns Journal of Consumer Affairs 56 (1), 211-236, 2022 | 21 | 2022 |
| What can be done to address luxury counterfeiting? An integrative review of tactics and strategies NB Amaral Journal of Brand Management 27 (6), 691-709, 2020 | 18 | 2020 |
| Brand dilution: The impact of the user of counterfeits on original brand perception B Loken, N Amaral ACR North American Advances, 2010 | 17 | 2010 |
| Salient cultural identities and consumers' valuation of identity congruent brands: Consequences for building and leveraging brand equity N Amaral, CJ Torelli Journal of management and training for industries 5 (3), 13-30, 2018 | 14 | 2018 |
| On incidental catalysts of elaboration: Reminders of environmental structure promote effortful thought R Rahinel, NB Amaral, JJ Clarkson, AC Kay Journal of Experimental Social Psychology 64, 1-7, 2016 | 11 | 2016 |
| Cultural symbolism of brands: A shared reality perspective CJ Torelli, C Chiu, HT Keh, N Amaral Unpublished manuscript, Department of Marketing and Logistics Management …, 2009 | 9 | 2009 |
| American= men? Gender and cultural dynamics in the marketing of male-symbolic brands to women C Torelli, CY Chiu, HT Keh, N Amaral ACR North American Advances, 2011 | 7 | 2011 |
| How interruptions influence our thinking and the role of psychological distance NB Amaral Journal of Consumer Behaviour, 1-13, 2020 | 6 | 2020 |
| Responses to ethical scenarios: The impact of trade-off salience on competing construal level effects NB Amaral, J Jiao Journal of Business Ethics, 1-18, 2023 | 3 | 2023 |
| Luxury Counterfeiting: Understanding Supply, Demand, and Anti-Counterfeiting Strategies NB Amaral Building Consumer-Brand Relationship in Luxury Brand Management, 244-265, 2021 | 3 | 2021 |
| Why luxury brand managers should pay attention to social class: not all counterfeit users are equal N Amaral, B Loken Rutgers Business Review 2 (3), 350-356, 2017 | 2 | 2017 |
| Not all fakes are created equal S Chan, NB Amaral The Psychology of the Asian Consumer 9, 55-58, 2014 | 2 | 2014 |
| The effect of construal level on consumers' anticipated (un) ethical behavior: Hypothesis and observed empirical findings NB Amaral University of Minnesota, 2013 | 2 | 2013 |
| Ethical Behavior and Decision-Making: An Interdisciplinary Review. SK Deel, NB Amaral Journal of Multidisciplinary Research (1947-2900) 11 (2), 2019 | 1 | 2019 |
| Not All Fakes Are Created Equal: Cultural Differences in Considering Counterfeits S Chan, A Nelson The Psychology of the Asian Consumer, 2015 | 1 | 2015 |
| CULTURES AND COUNTERFEITS ARE NOT CREATED EQUAL: CONSIDERATION OF COUNTERFEITS DIFFERS ACROSS CULTURES S Chan, N Amaral Global Marketing Conference, 461-462, 2018 | | 2018 |
| Morality and Ethics: A Review of Psychology and Marketing Literatures N Amaral Lap Lambert Academic Publishing, 2014 | | 2014 |
