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Taewan Kim
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Product concept demonstrations in trade shows and firm value
T Kim, T Mazumdar
Journal of Marketing 80 (4), 90-108, 2016
352016
CSR and brand resonance: The mediating role of brand love and involvement
KM Kim, B Nobi, T Kim
Sustainability 12 (10), 4159, 2020
292020
The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area
IJ Young Han Bae, Sangkil Moon, Jong Woo Jun , Taewan Kim
Sustainability 10 (10), 3409, 2018
132018
Guest editorial: Digital transformation and consumer experience
DM Koo, J Kim, T Kim
Internet Research 32 (3), 967-970, 2022
72022
Sustainable decision making for store brand product
JH Choi, T Kim, SU Jung
Sustainability 10 (11), 3944, 2018
62018
Influence of Star Power on Movie Revenue
T Kim, SU Jung, SD Hyun
Global Journal of Emerging Trends in e-Business, Marketing and Consumer …, 2016
32016
Menus of multi-part tariffs under asymmetric information
JHR Choi, T Kim
Applied Economics Letters, 2022
12022
The Effects of Incentive Package Travel with Sales Agents on Add-on Buying: Evidence from China’s Life Insurance Industry
X Lian, T Kim
Journal of Channel and Retailing 26 (4), 1-22, 2021
12021
신제품 출시와 기업 가치: 칩셋 산업을 중심으로
정진우, 김태완
마케팅연구 36 (3), 25-47, 2021
12021
The Impact of Product Concept Demonstrations on Product Line Design
T Kim, JHR Choi
한국유통학회 학술대회 발표논문집, 114-116, 2018
12018
Effects of Environmental Uncertainty on Interfirm Governance Mechanisms: The Moderating Role of Structural Holes
M KIM, T KIM
Journal of Industrial Disribution & Business 13 (9), 11, 2022
2022
New Product Launch and Firm Value: Focusing on the Chipset Industry
JW Jung, T Kim
Korean Journal of Marketing 36 (3), 25-47, 2021
2021
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Articles 1–12