| Spreading joy: examining the effects of smiling models on consumer joy and attitudes H Berg, M Söderlund, A Lindström Journal of Consumer Marketing 32 (6), 459-469, 2015 | 73 | 2015 |
| Gender stereotypes in advertising have negative cross-gender effects N Åkestam, S Rosengren, M Dahlén, KT Liljedal, H Berg European Journal of Marketing 55 (13), 63-93, 2021 | 64 | 2021 |
| Does the presence of a mannequin head change shopping behavior? A Lindström, H Berg, J Nordfält, AL Roggeveen, D Grewal Journal of Business Research 69 (2), 517-524, 2016 | 58 | 2016 |
| When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications M Söderlund, H Berg, J Ringbo Journal of Retailing and Consumer Services 21 (4), 529-536, 2014 | 33 | 2014 |
| When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications M Söderlund, H Berg, J Ringbo Journal of Retailing and Consumer Services 21 (4), 529-536, 2014 | 33 | 2014 |
| Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising: How Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about Brands KT Liljedal, H Berg, M Dahlen Journal of Advertising Research 60 (2), 179-196, 2020 | 28 | 2020 |
| Elderly consumers in marketing research: A systematic literature review and directions for future research H Berg, KT Liljedal International Journal of Consumer Studies 46 (5), 1640-1664, 2022 | 24 | 2022 |
| Employee emotional displays in the extended service encounter M Soderlund, H Berg Journal of Service Management, 2019 | 24* | 2019 |
| Headless: The Role of Gender and Self‐Referencing in Consumer Response to Cropped Pictures of Decorative Models H Berg Psychology & Marketing 32 (10), 1002-1016, 2015 | 24 | 2015 |
| Employee emotional displays in the extended service encounter: A happiness-based examination of the impact of employees depicted in service advertising M Soderlund, H Berg Journal of Service Management 31 (1), 115-136, 2020 | 19 | 2020 |
| Online product size perceptions: Examining liquid volume size perceptions based on online product pictures H Berg, A Lindström Journal of Business Research 122, 192-203, 2021 | 9 | 2021 |
| Consumer responses to pictures of co-creating consumers in marketing communications KT Liljedal, H Berg Journal of Consumer Marketing 37 (7), 775-784, 2020 | 7 | 2020 |
| Faces of Marketing: examining responces to depictions of people in Marketing H Berg Stockholm School of Economics, 2015 | 4 | 2015 |
| Customer retail chain satisfaction rubs off on purchase intentions for other retail chains M Söderlund, H Berg Nordic retail research: emerging diversity, 65-78, 2012 | 2 | 2012 |
| Why Casting Older Female Models Is Good for Advertising: The Positive Effects of Challenging The Underrepresentation of Older Women in Ads H Berg, KT Liljedal Journal of Advertising Research 63 (1), 61-80, 2023 | 1 | 2023 |
| Face value: Images of headless decorative models increase consumer identification and product attitudes H Berg, M Söderlund Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013 | 1 | 2013 |
| Happy to see you: the positive effects of in-store service encounters on the satisfaction of older consumers H Berg, KT Liljedal, M Söderlund, SO Daunfeldt The International Review of Retail, Distribution and Consumer Research 33 (5 …, 2023 | | 2023 |
| Another Advertising Stereotype: Effects of Non-Stereotyped Portrayals of Older Women in Advertising H Berg, K T Liljedal ACR North American Advances, 2020 | | 2020 |
| Employee emotional displays in the extended service encounter: A happiness-based examination of the impact of employees depicted in service advertising M Söderlund, H Berg Journal of Service Management, 115-136, 2019 | | 2019 |
| Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention H Berg, A Lindström, A Roggeveen, D Grewal, J Nordfält | | 2015 |
Magnus SöderlundProfessor of Marketing, Stockholm School of Economics, SwedenVerified email at hhs.se
