Hanna Berg
Title
Cited by
Cited by
Year
Spreading joy: examining the effects of smiling models on consumer joy and attitudes
H Berg, M Söderlund, A Lindström
Journal of Consumer Marketing 32 (6), 459-469, 2015
312015
Does the presence of a mannequin head change shopping behavior?
A Lindström, H Berg, J Nordfält, AL Roggeveen, D Grewal
Journal of Business Research 69 (2), 517-524, 2016
262016
When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications
M Söderlund, H Berg, J Ringbo
Journal of Retailing and Consumer Services 21 (4), 529-536, 2014
182014
When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications
M Söderlund, H Berg, J Ringbo
Journal of Retailing and Consumer Services 21 (4), 529-536, 2014
182014
Headless: The Role of Gender and Self‐Referencing in Consumer Response to Cropped Pictures of Decorative Models
H Berg
Psychology & Marketing 32 (10), 1002-1016, 2015
52015
Faces of Marketing: Examining Consumer Responses to Depictions of People in Marketing
H Berg
Stockholm School of Economics, 2015
12015
Face Value: Images of Headless Decorative Models Increase Consumer Identification and Product Attitudes
H Berg, M Söderlund
Advances in Advertising Research (Vol. IV), 263-272, 2013
12013
Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising: How Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about Brands
KT Liljedal, H Berg, M Dahlen
Journal of Advertising Research 60 (2), 179-196, 2020
2020
Employee emotional displays in the extended service encounter A happiness-based examination of the impact of employees depicted in service advertising
M Soderlund, H Berg
JOURNAL OF SERVICE MANAGEMENT 31 (1), 115-136, 2020
2020
Employee emotional displays in the extended service encounter
M Soderlund, H Berg
Journal of Service Management, 2019
2019
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Articles 1–10