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Co-authors
- bernard covaProfessor of Marketing, Kedge Business SchoolVerified email at kedgebs.com
- Julien CaylaAssociate Professor of Marketing, Nanyang Business SchoolVerified email at ntu.edu.sg
- Andrea LucarelliAssociate Professor of Marketing, Stockholm UniversityVerified email at sbs.su.se
- Zuzana ChytkovaPrague University of Economics and BusinessVerified email at vse.cz
- Veronique Cova; Véronique Aubertprofesseur Consumer Research, Aix-Marseille UniversitéVerified email at iae-aix.com
- Simona D'AntoneAssociate Professor of Marketing, Kedge Business SchoolVerified email at kedgebs.com
- Jon BertilssonEkonomie doktor, lektor i marknadsföring, Ekonomihögskolan vid Lunds universitetVerified email at fek.lu.se
- Marcel SaucetResearcher Associate and Professor, University of San DiegoVerified email at sandiego.edu
- Delphine DIONESSEC Business SchoolVerified email at essec.edu
- Kushagra BhatnagarAssistant Professor, Aalto University School of BusinessVerified email at aalto.fi
- Samuelson AppauAssociate Professor, Melbourne Business SchoolVerified email at mbs.edu
- Susi GeigerProfessor of Markets, Organization and Society, UCD Dublin, PI of ERC Project "MISFIRES"Verified email at ucd.ie
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Gregorio Fuschillo
Associate Professor of Marketing Kedge Business School
Verified email at kedgebs.com