OC Ferrell
OC Ferrell
James T. Pursell, Sr. Eminent Scholar in Ethics, Auburn University
Verified email at auburn.edu
Title
Cited by
Cited by
Year
The management of customer-contact service employees: An empirical investigation
MD Hartline, OC Ferrell
Journal of marketing 60 (4), 52-70, 1996
29101996
Estrategia de marketing
OC Ferrell, MD Hartline
Cengage Learning Editores, SA, 2012
25792012
Corporate social responsibility and marketing: An integrative framework
I Maignan, OC Ferrell
Journal of the Academy of Marketing science 32 (1), 3-19, 2004
25592004
A contingency framework for understanding ethical decision making in marketing
OC Ferrell, LG Gresham
Journal of marketing 49 (3), 87-96, 1985
24171985
Marketing: concepts & strategies
WM Pride, OC Ferrell
Dreamtech Press, 2004
2171*2004
Business ethics: Ethical decision making & cases
OC Ferrell, J Fraedrich
Cengage learning, 2016
18702016
Corporate citizenship: Cultural antecedents and business benefits
I Maignan, OC Ferrell, GTM Hult
journal of the Academy of Marketing Science 27 (4), 455-469, 1999
17701999
The effect of market orientation on product innovation
BA Lukas, OC Ferrell
Journal of the academy of marketing science 28 (2), 239-247, 2000
13362000
Marketing strategy, text and cases
OC Ferrell, M Hartline
Cengage Learning, 2013
12172013
Corridors of influence in the dissemination of customer-oriented strategy to customer contact service employees
MD Hartline, JG Maxham III, DO McKee
Journal of marketing 64 (2), 35-50, 2000
11462000
Marketing: Concepts and strategies
S Dibb, L Simkin, WM Pride, OC Ferrell
Houghton Mifflin, 2005
11422005
A stakeholder model for implementing social responsibility in marketing
I Maignan, OC Ferrell, L Ferrell
European journal of marketing, 2005
9962005
Corporate citizenship as a marketing instrument‐Concepts, evidence and research directions
I Maignan, OC Ferrell
European journal of marketing, 2001
9272001
Measuring corporate citizenship in two countries: The case of the United States and France
I Maignan, OC Ferrell
Journal of Business Ethics 23 (3), 283-297, 2000
9252000
A synthesis of ethical decision models for marketing
OC Ferrell, LG Gresham, J Fraedrich
Journal of Macromarketing 9 (2), 55-64, 1989
7831989
Introducción a los negocios en un mundo cambiante
L Ferrell, GA Hirt, OC Ferrell
695*2010
Antecedents and benefits of corporate citizenship: An investigation of French businesses
I Maignan, OC Ferrell
Journal of Business Research 51 (1), 37-51, 2001
6192001
Ethical behavior and bureaucratic structure in marketing research organizations
OC Ferrell, SJ Skinner
Journal of marketing research 25 (1), 103-109, 1988
5921988
Nature of corporate responsibilities: Perspectives from American, French, and German consumers
I Maignan, OC Ferrell
Journal of Business research 56 (1), 55-67, 2003
4622003
Global organizational learning capacity in purchasing: Construct and measurement
GTM Hult, OC Ferrell
Journal of business research 40 (2), 97-111, 1997
4311997
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Articles 1–20