| The management of customer-contact service employees: An empirical investigation MD Hartline, OC Ferrell Journal of marketing 60 (4), 52-70, 1996 | 2910 | 1996 |
| Estrategia de marketing OC Ferrell, MD Hartline Cengage Learning Editores, SA, 2012 | 2579 | 2012 |
| Corporate social responsibility and marketing: An integrative framework I Maignan, OC Ferrell Journal of the Academy of Marketing science 32 (1), 3-19, 2004 | 2559 | 2004 |
| A contingency framework for understanding ethical decision making in marketing OC Ferrell, LG Gresham Journal of marketing 49 (3), 87-96, 1985 | 2417 | 1985 |
| Marketing: concepts & strategies WM Pride, OC Ferrell Dreamtech Press, 2004 | 2171* | 2004 |
| Business ethics: Ethical decision making & cases OC Ferrell, J Fraedrich Cengage learning, 2016 | 1870 | 2016 |
| Corporate citizenship: Cultural antecedents and business benefits I Maignan, OC Ferrell, GTM Hult journal of the Academy of Marketing Science 27 (4), 455-469, 1999 | 1770 | 1999 |
| The effect of market orientation on product innovation BA Lukas, OC Ferrell Journal of the academy of marketing science 28 (2), 239-247, 2000 | 1336 | 2000 |
| Marketing strategy, text and cases OC Ferrell, M Hartline Cengage Learning, 2013 | 1217 | 2013 |
| Corridors of influence in the dissemination of customer-oriented strategy to customer contact service employees MD Hartline, JG Maxham III, DO McKee Journal of marketing 64 (2), 35-50, 2000 | 1146 | 2000 |
| Marketing: Concepts and strategies S Dibb, L Simkin, WM Pride, OC Ferrell Houghton Mifflin, 2005 | 1142 | 2005 |
| A stakeholder model for implementing social responsibility in marketing I Maignan, OC Ferrell, L Ferrell European journal of marketing, 2005 | 996 | 2005 |
| Corporate citizenship as a marketing instrument‐Concepts, evidence and research directions I Maignan, OC Ferrell European journal of marketing, 2001 | 927 | 2001 |
| Measuring corporate citizenship in two countries: The case of the United States and France I Maignan, OC Ferrell Journal of Business Ethics 23 (3), 283-297, 2000 | 925 | 2000 |
| A synthesis of ethical decision models for marketing OC Ferrell, LG Gresham, J Fraedrich Journal of Macromarketing 9 (2), 55-64, 1989 | 783 | 1989 |
| Introducción a los negocios en un mundo cambiante L Ferrell, GA Hirt, OC Ferrell | 695* | 2010 |
| Antecedents and benefits of corporate citizenship: An investigation of French businesses I Maignan, OC Ferrell Journal of Business Research 51 (1), 37-51, 2001 | 619 | 2001 |
| Ethical behavior and bureaucratic structure in marketing research organizations OC Ferrell, SJ Skinner Journal of marketing research 25 (1), 103-109, 1988 | 592 | 1988 |
| Nature of corporate responsibilities: Perspectives from American, French, and German consumers I Maignan, OC Ferrell Journal of Business research 56 (1), 55-67, 2003 | 462 | 2003 |
| Global organizational learning capacity in purchasing: Construct and measurement GTM Hult, OC Ferrell Journal of business research 40 (2), 97-111, 1997 | 431 | 1997 |
Linda FerrellRoth Family Professor of Marketing & Business Ethics, Auburn UniversityVerified email at Auburn.edu
