| The process of customer engagement: A conceptual framework JLH Bowden Journal of marketing theory and practice 17 (1), 63-74, 2009 | 1212 | 2009 |
| Customer engagement: A framework for assessing customer-brand relationships: The case of the restaurant industry J Bowden Journal of Hospitality Marketing & Management 18 (6), 574-596, 2009 | 200 | 2009 |
| Engaging the student as a customer: A relationship marketing approach JLH Bowden Marketing Education Review 21 (3), 211-228, 2011 | 120 | 2011 |
| Service relationships and the customer disengagement–engagement conundrum JLH Bowden, M Gabbott, K Naumann Journal of Marketing Management 31 (7-8), 774-806, 2015 | 85 | 2015 |
| Engagement valence duality and spillover effects in online brand communities JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem Journal of Service Theory and Practice, 2017 | 83 | 2017 |
| To delight or not to delight? An investigation of loyalty formation in the restaurant industry JLH Bowden, TS Dagger Journal of Hospitality Marketing & Management 20 (5), 501-524, 2011 | 74 | 2011 |
| Co-creating value in higher education: The role of interactive classroom response technologies JLH Bowden, S D’Alessandro The Canadian Centre of Science and Education, 2011 | 60 | 2011 |
| Engaging customers for loyalty in the restaurant industry: The role of satisfaction, trust, and delight JLH Bowden-Everson, TS Dagger, G Elliott Journal of Foodservice Business Research 16 (1), 52-75, 2013 | 58 | 2013 |
| Sex doesn't matter: the role of gender in the formation of student-university relationships J Bowden, L Wood Journal of Marketing for Higher Education 21 (2), 133-156, 2011 | 39 | 2011 |
| An appealing connection-the role of relationship marketing in the attraction and retention of students in an australian tertiary context D Moore, JLH Bowden-Everson Canadian Center of Science and Education, 2012 | 38 | 2012 |
| Identifying the initial target consumer for innovations: an integrative approach J Bowden, D Corkindale Marketing Intelligence & Planning, 2005 | 23 | 2005 |
| Developing a spectrum of positive to negative citizen engagement JLH Bowden, V Luoma-Aho, K Naumann, R Brodie, L Hollebeek, ... Customer engagement: Contemporary issues and challenges, 257-277, 2016 | 22 | 2016 |
| Exploring the drivers of service quality perceptions in the tertiary education sector M Chavan, J Bowden-Everson, E Lundmark, J Zwar Journal of International Education in Business, 2014 | 21 | 2014 |
| Negative engagement M Lievonen, V Luoma-aho, J Bowden The handbook of communication engagement, 529-547, 2018 | 18 | 2018 |
| What's in a relationship? JLH Bowden Asia Pacific Journal of Marketing and Logistics, 2013 | 18 | 2013 |
| Exploring customer engagement valences in the social services K Naumann, JLH Bowden, M Gabbott Asia Pacific Journal of Marketing and Logistics, 2017 | 17 | 2017 |
| Us versus Them: The operation of customer engagement and customer disengagement within a local government service setting J Bowden-Everson, K Naumann Australian and New Zealand Marketing Academy Conference (2013), 1-8, 2013 | 14 | 2013 |
| A multi-valenced perspective on consumer engagement within a social service K Naumann, J Bowden, M Gabbott Journal of Marketing Theory and Practice 25 (2), 171-188, 2017 | 12 | 2017 |
| Exploring the process of customer engagement, self-brand connections and loyalty K Naumann, J Bowden Problems and perspectives in management, 56-66, 2015 | 10 | 2015 |
| The role of social capital in shaping consumer engagement within online brand communities JLH Bowden, J Conduit, LD Hollebeek, DV Luoma-aho, BAA Solem The Handbook of Communication Engagement, John Wiley & Sons Inc., New York …, 2018 | 7 | 2018 |
KAY NAUMANNDepartment of Marketing and Management, Macquarie UniversityVerified email at mq.edu.au
