Jana Lay-Hwa Bowden
Jana Lay-Hwa Bowden
Associate Professor Marketing, Macquarie Business School, Macquarie University
Verified email at mq.edu.au - Homepage
Cited by
Cited by
The process of customer engagement: A conceptual framework
JLH Bowden
Journal of marketing theory and practice 17 (1), 63-74, 2009
Customer engagement: A framework for assessing customer-brand relationships: The case of the restaurant industry
J Bowden
Journal of Hospitality Marketing & Management 18 (6), 574-596, 2009
Engaging the student as a customer: A relationship marketing approach
JLH Bowden
Marketing Education Review 21 (3), 211-228, 2011
Service relationships and the customer disengagement–engagement conundrum
JLH Bowden, M Gabbott, K Naumann
Journal of Marketing Management 31 (7-8), 774-806, 2015
Engagement valence duality and spillover effects in online brand communities
JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem
Journal of Service Theory and Practice, 2017
To delight or not to delight? An investigation of loyalty formation in the restaurant industry
JLH Bowden, TS Dagger
Journal of Hospitality Marketing & Management 20 (5), 501-524, 2011
Co-creating value in higher education: The role of interactive classroom response technologies
JLH Bowden, S D’Alessandro
The Canadian Centre of Science and Education, 2011
Engaging customers for loyalty in the restaurant industry: The role of satisfaction, trust, and delight
JLH Bowden-Everson, TS Dagger, G Elliott
Journal of Foodservice Business Research 16 (1), 52-75, 2013
Sex doesn't matter: the role of gender in the formation of student-university relationships
J Bowden, L Wood
Journal of Marketing for Higher Education 21 (2), 133-156, 2011
An appealing connection-the role of relationship marketing in the attraction and retention of students in an australian tertiary context
D Moore, JLH Bowden-Everson
Canadian Center of Science and Education, 2012
Identifying the initial target consumer for innovations: an integrative approach
J Bowden, D Corkindale
Marketing Intelligence & Planning, 2005
Developing a spectrum of positive to negative citizen engagement
JLH Bowden, V Luoma-Aho, K Naumann, R Brodie, L Hollebeek, ...
Customer engagement: Contemporary issues and challenges, 257-277, 2016
Exploring the drivers of service quality perceptions in the tertiary education sector
M Chavan, J Bowden-Everson, E Lundmark, J Zwar
Journal of International Education in Business, 2014
Negative engagement
M Lievonen, V Luoma-aho, J Bowden
The handbook of communication engagement, 529-547, 2018
What's in a relationship?
JLH Bowden
Asia Pacific Journal of Marketing and Logistics, 2013
Exploring customer engagement valences in the social services
K Naumann, JLH Bowden, M Gabbott
Asia Pacific Journal of Marketing and Logistics, 2017
Us versus Them: The operation of customer engagement and customer disengagement within a local government service setting
J Bowden-Everson, K Naumann
Australian and New Zealand Marketing Academy Conference (2013), 1-8, 2013
A multi-valenced perspective on consumer engagement within a social service
K Naumann, J Bowden, M Gabbott
Journal of Marketing Theory and Practice 25 (2), 171-188, 2017
Exploring the process of customer engagement, self-brand connections and loyalty
K Naumann, J Bowden
Problems and perspectives in management, 56-66, 2015
The role of social capital in shaping consumer engagement within online brand communities
JLH Bowden, J Conduit, LD Hollebeek, DV Luoma-aho, BAA Solem
The Handbook of Communication Engagement, John Wiley & Sons Inc., New York …, 2018
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