Jana Lay-Hwa Bowden
Jana Lay-Hwa Bowden
Associate Professor Marketing, Macquarie Business School, Macquarie University
Verified email at mq.edu.au - Homepage
Cited by
Cited by
The process of customer engagement: A conceptual framework
JLH Bowden
Journal of marketing theory and practice 17 (1), 63-74, 2009
Customer engagement: A framework for assessing customer-brand relationships: The case of the restaurant industry
J Bowden
Journal of Hospitality Marketing & Management 18 (6), 574-596, 2009
Engaging the student as a customer: A relationship marketing approach
JLH Bowden
Marketing Education Review 21 (3), 211-228, 2011
Engagement valence duality and spillover effects in online brand communities
JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem
Journal of Service Theory and Practice, 2017
Service relationships and the customer disengagement–engagement conundrum
JLH Bowden, M Gabbott, K Naumann
Journal of Marketing Management 31 (7-8), 774-806, 2015
To delight or not to delight? An investigation of loyalty formation in the restaurant industry
JLH Bowden, TS Dagger
Journal of Hospitality Marketing & Management 20 (5), 501-524, 2011
Engaging customers for loyalty in the restaurant industry: The role of satisfaction, trust, and delight
JLH Bowden-Everson, TS Dagger, G Elliott
Journal of Foodservice Business Research 16 (1), 52-75, 2013
Co-creating value in higher education: The role of interactive classroom response technologies
JLH Bowden, S D’Alessandro
The Canadian Centre of Science and Education, 2011
An appealing connection-the role of relationship marketing in the attraction and retention of students in an australian tertiary context
D Moore, JLH Bowden-Everson
Canadian Center of Science and Education, 2012
Sex doesn't matter: the role of gender in the formation of student-university relationships
J Bowden, L Wood
Journal of Marketing for Higher Education 21 (2), 133-156, 2011
Developing a spectrum of positive to negative citizen engagement
JLH Bowden, V Luoma-Aho, K Naumann, R Brodie, L Hollebeek, ...
Customer engagement contemporary issues and challenges, 257-277, 2016
Identifying the initial target consumer for innovations: an integrative approach
J Bowden, D Corkindale
Marketing Intelligence & Planning, 2005
Exploring customer engagement valences in the social services
K Naumann, JLH Bowden, M Gabbott
Asia Pacific Journal of Marketing and Logistics, 2017
Exploring the drivers of service quality perceptions in the tertiary education sector: Comparing domestic Australian and international Asian students
M Chavan, J Bowden-Everson, E Lundmark, J Zwar
Journal of International Education in Business, 2014
Negative engagement
M Lievonen, V Luoma-aho, J Bowden
The handbook of communication engagement, 531-548, 2018
A multi-valenced perspective on consumer engagement within a social service
K Naumann, J Bowden, M Gabbott
Journal of Marketing Theory and Practice 25 (2), 171-188, 2017
What's in a relationship?
JLH Bowden
Asia Pacific Journal of Marketing and Logistics, 2013
Exploring the process of customer engagement, self-brand connections and loyalty
K Naumann, J Bowden
Problems and perspectives in management, 56-66, 2015
Us versus Them: The operation of customer engagement and customer disengagement within a local government service setting
J Bowden-Everson, K Naumann
Australian and New Zealand Marketing Academy Conference (2013), 1-8, 2013
The four pillars of tertiary student engagement and success: a holistic measurement approach
JLH Bowden, L Tickle, K Naumann
Studies in Higher Education, 1-18, 2019
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