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Melodena Stephens
Melodena Stephens
Mohammed Bin Rashid School of Government
Verified email at mbrsg.ac.ae - Homepage
Title
Cited by
Cited by
Year
Strategic branding of destinations: a framework
M Stephens Balakrishnan
European journal of marketing 43 (5/6), 611-629, 2009
5322009
Assessing student satisfaction in transnational higher education
S Wilkins, MS Balakrishnan
International Journal of Educational Management 27 (2), 143-156, 2013
4222013
Student choice in higher education: Motivations for choosing to study at an international branch campus
S Wilkins, MS Balakrishnan, J Huisman
Journal of studies in international education 16 (5), 413-433, 2012
3862012
Dubai–a star in the east: A case study in strategic destination branding
M Stephens Balakrishnan
Journal of Place management and Development 1 (1), 62-91, 2008
2652008
The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education
S Wilkins, MM Butt, D Kratochvil, MS Balakrishnan
Studies in higher education 41 (12), 2232-2252, 2016
1922016
Destination brand components
M Stephens Balakrishnan, R Nekhili, C Lewis
International Journal of Culture, Tourism and Hospitality Research 5 (1), 4-25, 2011
1642011
Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates
S Wilkins, M Stephens Balakrishnan, J Huisman
Journal of Higher Education Policy and Management 34 (5), 543-556, 2012
1552012
Place branding: Aligning multiple stakeholder perception of visual and auditory communication elements
F Kotsi, MS Balakrishnan, I Michael, TZ Ramsøy
Journal of destination marketing & management 7, 112-130, 2018
1002018
A study of unconscious emotional and cognitive responses to tourism images using a neuroscience method
I Michael, T Ramsoy, M Stephens, F Kotsi
Journal of Islamic Marketing 10 (2), 543-564, 2019
652019
Challenges in managing place brands: The case of Sydney
G Kerr, MS Balakrishnan
Place Branding and Public Diplomacy 8, 6-16, 2012
452012
Methods to increase research output: some tips looking at the MENA region
M Stephens Balakrishnan
International Journal of Emerging Markets 8 (3), 215-239, 2013
422013
The 4d model of place brand management
MS Balakrishnan, G Kerr
Branded spaces, 31-42, 2013
34*2013
Protecting from brand burn during times of crisis: Mumbai 26/11: A case of the Taj Mahal Palace and Tower Hotel
M Stephens Balakrishnan
Management Research Review 34 (12), 1309-1334, 2011
302011
How well are international branch campuses serving students?
S Wilkins, M Balakrishnan
International Higher Education, 2012
262012
Student perception of study at international branch campuses: implication for educators and college managers
S Wilkins, MS Balakrishnan
172012
Gain the most from your marketing spend on loyalty
M Stephens Balakrishnan
Business Strategy Series 12 (5), 219-225, 2011
152011
Government innovation and creativity: a case of Dubai
IA Moonesar, M Stephens, M Batey, DJ Hughes
Future Governments, 135-155, 2019
112019
Marketing an Islamic index: perceived value of KMI30 Index
H Sayani, M Stephens Balakrishnan
Management Research Review 36 (4), 326-358, 2013
112013
Etihad: Contributing to the UAE vision through Emiratisation
MS Balakrishnan, P Jayashree, I Michael
Emerald Emerging Markets Case Studies 1 (1), 1-7, 2011
82011
Business with purpose: Advancing social enterprise
MS Balakrishnan
World Scientific, 2020
72020
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