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Jameson Hayes, Ph.D.
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Year
Enhancing trustworthiness of qualitative findings: Using Leximancer for qualitative data analysis triangulation
LL Lemon, J Hayes
The Qualitative Report 25 (3), 604-614, 2020
5182020
Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010
RL Kim, Kyongseok, Hayes, Jameson, Avant, Adam
Journal of Advertising 43 (3), 296-316, 2014
1802014
The social exchange of viral ads: Referral and coreferral of ads among college students
JL Hayes, KW King
Journal of Interactive Advertising 14 (2), 98-109, 2014
1262014
Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers
RK Britt, JL Hayes, BC Britt, H Park
Journal of Interactive Advertising 20 (2), 111-118, 2020
1042020
Brands, friends, & viral advertising: A social exchange perspective on the ad referral processes
JL Hayes, KW King, A Ramirez Jr
Journal of Interactive Marketing 36 (1), 31-45, 2016
992016
The influence of consumer–brand relationship on the personalized advertising privacy calculus in social media
JL Hayes, NH Brinson, GJ Bott, CM Moeller
Journal of Interactive Marketing 55 (1), 16-30, 2021
962021
Exploring sharing behaviors across social media platforms
CD Ham, J Lee, JL Hayes, YH Bae
International Journal of Market Research 61 (2), 157-177, 2019
902019
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
JL Hayes, G Golan, B Britt, J Applequist
International Journal of Advertising 39 (1), 131-165, 2020
772020
From purchasing exposure to fostering engagement: Brand–consumer experiences in the emerging computational advertising landscape
T Araujo, JR Copulsky, JL Hayes, SJ Kim, J Srivastava
Journal of Advertising 49 (4), 428-445, 2020
692020
A modified news micropayment model for newspapers on the social web
GM Graybeal, JL Hayes
The international journal on media management 13 (2), 129-148, 2011
682011
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
JL Hayes, Y Shan, KW King
Electronic word of mouth as a promotional technique, 142-164, 2020
472020
Can social media listening platforms’ artificial intelligence be trusted? Examining the accuracy of Crimson Hexagon’s (now Brandwatch Consumer Research’s) AI-Driven analyses
JL Hayes, BC Britt, W Evans, SW Rush, NA Towery, AC Adamson
Journal of advertising 50 (1), 81-91, 2021
432021
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
S Holiday, JL Hayes, BC Britt, Y Lyu
International Journal of Advertising 40 (2), 199-224, 2021
372021
Leveraging textual paralanguage and consumer–brand relationships for more relatable online brand communication: A social presence approach
JL Hayes, BC Britt, J Applequist, A Ramirez Jr, J Hill
Journal of Interactive Advertising 20 (1), 17-30, 2020
332020
Synergizing traditional media and the Social Web for monetization: A modified media micropayment model
J Hayes, G Graybeal
Journal of Media Business Studies 8 (2), 19-44, 2011
272011
Thirty years of advertising research in leading communication and marketing journals: Learning from the parent disciplines
JA Avant, K Kim, JL Hayes
Journal of Current Issues & Research in Advertising 38 (1), 44-64, 2017
252017
Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda
JL Hayes, S Holiday, H Park
International Journal of Advertising 41 (2), 210-232, 2022
242022
Brand concepts and advertising
DM Krugman, JL Hayes
Advertising theory, 464-478, 2012
152012
Oral healthcare implications of dedicated online communities: A computational content analysis of the r/Dentistry subreddit
BC Britt, RK Britt, JL Hayes, ET Panek, J Maddox, A Musaev
Health communication 36 (5), 572-584, 2021
142021
Social media and suicide: a validation of terms to help identify suicide-related social media posts
S Parrott, BC Britt, JL Hayes, DL Albright
Journal of evidence-based social work 17 (5), 624-634, 2020
142020
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Articles 1–20