Gergely Nyilasy or Greg Nyilasy
Gergely Nyilasy or Greg Nyilasy
Verified email at unimelb.edu.au - Homepage
TitleCited byYear
Perceived greenwashing: The interactive effects of green advertising and corporate environmental performance on consumer reactions
G Nyilasy, H Gangadharbatla, A Paladino
Journal of Business Ethics 125 (4), 693-707, 2014
1862014
Agency practitioner theories of how advertising works
G Nyilasy, LN Reid
Journal of Advertising 38 (3), 81-96, 2009
1182009
Word of mouth: what we really know–and what we don’t
G Nyilasy
Connected marketing, 161-185, 2005
932005
The academician–practitioner gap in advertising
G Nyilasy, LN Reid
International Journal of Advertising 26 (4), 425-445, 2007
702007
Integrated marketing communications (IMC): Why does it fail? An analysis of practitioner mental models exposes barriers of IMC implementation
M Ots, G Nyilasy
Journal of Advertising Research 55 (2), 132-145, 2015
482015
Ad agency professionals' mental models of advertising creativity
G Nyilasy, R Canniford, P J. Kreshel
European Journal of Marketing 47 (10), 1691-1710, 2013
412013
Agency practitioners’ meta-theories of advertising
G Nyilasy, LN Reid
International Journal of Advertising 28 (4), 639-668, 2009
322009
Checking the Pulse of Print Media Fifty Years of Newspaper and Magazine Advertising Research
G Nyilasy, KW King, LN Reid, SC McDonald
Journal of Advertising Research 51 (1), 167-181, 2011
232011
Advertiser pressure and the personal ethical norms of newspaper editors and ad directors
G Nyilasy, LN Reid
Journal of Advertising Research 51 (3), 538-551, 2011
222011
Just doing it: theorising integrated marketing communications (IMC) practices
M Ots, G Nyilasy
European Journal of Marketing 51 (3), 490-510, 2017
132017
Agency practitioners, pseudo-professionalization tactics, and advertising professionalism
G Nyilasy, PJ Kreshel, LN Reid
Journal of Current Issues & Research in Advertising 33 (2), 146-169, 2012
132012
Agency practitioners’ theories about advertising
G Nyilasy, LN Reid
Advertising theory, 33-48, 2012
92012
Media business studies as we see it: Why does it matter, for whom, and how do you get published?
M Ots, G Nyilasy, U Rohn, P Wikström
Journal of Media Business Studies 12 (2), 103-106, 2015
82015
Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions
G Nyilasy, J Lei, A Nagpal, J Tan
Public health nutrition 19 (12), 2122-2127, 2016
52016
Impact of media context on advertising memory: A meta-analysis of advertising effectiveness
ES Kwon, KW King, G Nyilasy, LN Reid
Journal of Advertising Research 59 (1), 99-128, 2019
32019
HOW TO REACH GREEN CONSUMERS ON THE INTERNET? DIGITAL AND SOCIAL MEDIA STRATEGIES FOR ADDRESSING THE ENVIRONMENTALLY CONSCIOUS
G Nyilasy, H Gangadharbatla
American Academy of Advertising. Conference. Proceedings (Online), 32, 2016
32016
Advertiser pressures on newspapers: an update and extension
G Nyilasy, LN Reid
American Academy of Advertising. Conference. Proceedings, 94, 2005
12005
Fake news: When the dark side of persuasion takes over
G Nyilasy
International Journal of Advertising 38 (2), 336-342, 2019
2019
Agency practitioners’ theories about advertising: New directions
G Nyilasy, LN Reid
Advertising theory (2nd ed.), 33-48, 2019
2019
Straight to your heart: Personalized advertising systems based on wearable technology and heart-rate variability
DC Orazi, G Nyilasy
Journal of Advertising Research 59 (2), 137-141, 2019
2019
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