| An empirical investigation of a general theory of marketing ethics MA Mayo, LJ Marks Journal of the Academy of Marketing Science 18, 163-171, 1990 | 318 | 1990 |
| An Empirical Test of a Model of Consumer Ethical Dilemmas. LJ Marks, MA Mayo Advances in Consumer Research 18 (1), 1991 | 100 | 1991 |
| Measuring service quality in the business‐to‐business context R Kong, MC Mayo Journal of Business & Industrial Marketing 8 (2), 5-15, 1993 | 93 | 1993 |
| ETHICAL PROBLEMS ENCOUNTERED BY US SMALL BUSINESSES IN INTERNATIONAL MARKETING. MA Mayo Journal of Small Business Management 29 (2), 1991 | 69 | 1991 |
| Salesperson response to loss of a major account: A qualitative analysis C Goodwin, M Mayo, RP Hill Journal of Business Research 40 (2), 167-180, 1997 | 68 | 1997 |
| Customers as Commercial Friends, Customer Coworkers and Business Acquaintances J Swan, C Goodwin, M Mayo, L Richardson Journal of Personal Selling and Sales Management 21 (1), 29-37, 2001 | 64 | 2001 |
| Why did I lose? A conservation of resources view of salesperson failure attributions ML Mallin, M Mayo Journal of Personal Selling & Sales Management 26 (4), 345-357, 2006 | 63 | 2006 |
| International marketing ethics: problems encountered by Australian firms RW Armstrong, BW Stening, JK Ryans, L Marks, M Mayo European Journal of Marketing 24 (10), 5-18, 1990 | 58 | 1990 |
| Win-Or-Lose-Cruise, You Can Bet Sports Legally Around Here—Just Wait Till The Boat Is 3 Miles Out M Mayo Sun-Sentinel, Dec 28, 1C, 1994 | 36 | 1994 |
| The impact of sales failure on attributions made by" resource-challenged" and" resource-secure" salespeople M Mayo, ML Mallin Journal of Marketing Theory and Practice 18 (3), 233-248, 2010 | 35 | 2010 |
| Antecedents and anticipated outcomes of superstitious behavior among professional salespeople M Mayo, M Mallin Journal of Business & Industrial Marketing 29 (3), 227-237, 2014 | 23 | 2014 |
| Perceptions of ethical problems in international marketing MA Mayo, LJ Marks, JK Ryans International Marketing Review 8 (3), 1991 | 19 | 1991 |
| The decision-making process underlying curriculum revision MA Mayo, A Miciak Journal of Marketing Education 13 (3), 21-32, 1991 | 17 | 1991 |
| Curriculum Decisionmaking: What Are the Sources of Innovation? MA Mayo, AR Miciak Journal of education for business 73 (1), 17-20, 1997 | 9 | 1997 |
| Integrating ethics into international marketing strategy: An extension of Robin and Reidenbach's framework DA Griffith, MA Mayo The International Executive 39 (6), 745-763, 1997 | 7 | 1997 |
| Use of a parallel-emic research model and key-word-in-context indexing tool to develop an instructional exercise to promote student global mindedness M Mayo, W Howell, S De Masi Journal of Teaching in International Business 29 (2), 113-133, 2018 | 6 | 2018 |
| Developing a Defensive Product Management Philosophy for Third World Markets DG Howard, MA Mayo International Marketing Review 5 (1), 31-40, 1988 | 6 | 1988 |
| The role of personality and moral development in consumers ‘Ethical Decision Making’ JM Munch, PJ Albanese, MA Mayo, LJ Marks Proceedings of American marketing summer educator’s conference, 299-308, 1991 | 5 | 1991 |
| Using Conversation Theory to Investigate Conclusion-Drawing: Implications for Persuasion. M Toncar, JM Munch, M Mayo Advances in Consumer Research 21 (1), 1994 | 2 | 1994 |
| International Ethical Concerns of US Executives LJ Marks, MA Mayo, JK Ryans, R Armstrong Foreign Trade Review 26 (4), 253-261, 1992 | 2 | 1992 |
