ANNA TORRES LACOMBA
ANNA TORRES LACOMBA
Professora Titular, Universitat Pompeu Fabra.
Verified email at upf.edu
Title
Cited by
Cited by
Year
Generating global brand equity through corporate social responsibility to key stakeholders
A Torres, THA Bijmolt, JA Tribó, P Verhoef
International Journal of Research in Marketing 29 (1), 13-24, 2012
2782012
Customer satisfaction and brand equity
A Torres, JA Tribó
Journal of Business Research 64 (10), 1089-1096, 2011
1212011
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
A Torres, THA Bijmolt
European Journal of Operational Research 195 (2), 628-640, 2009
672009
Brand logo design: examining consumer response to naturalness
J Cesar Machado, L Vacas de Carvalho, A Torres, P Costa
Journal of Product & Brand Management 24 (1), 78-87, 2015
412015
Simulating the Cinema Market: How Cross‐Cultural Differences in Social Influence Explain Box Office Distributions
TLJ Broekhuizen, SA Delre, A Torres
Journal of Product Innovation Management 28 (2), 204-217, 2011
362011
Dual scaling and correspondence analysis of preferences, paired comparisons and ratings
A Torres, M Greenacre
International Journal of Research in Marketing 19 (4), 401-405, 2002
362002
Perceptual mapping of multiple variable batteries by plotting supplementary variables in correspondence analysis of rating data
A Torres, M van de Velden
Food quality and preference 18 (1), 121-129, 2007
202007
Marking your trade: Cultural factors in the prolongation of trademarks
V Melnyk, M Giarratana, A Torres
Journal of Business Research 67 (4), 478-485, 2014
182014
Evolutionary changes in service attribute importance in a crisis scenario the Uruguayan financial crisis
M Kim, N Lado, A Torres
Journal of Service Research 11 (4), 429-440, 2009
132009
Correspondence analysis and categorical conjoint measurement
A Torres-Lacomba
Multiple Correspondence Analysis and Related Methods. Chapman & Hall/CRC …, 2006
62006
Uncertainty avoidance and the exploration-exploitation trade-off
A Broekhuizen, T., Giarratana, M., and Torres
European Journal of Marketing 51 (11-12), 2017
52017
Same design, same response? Investigating natural designs in international logos
A Torres, J César Machado, L Vacas de Carvalho, M van de Velden, ...
Journal of Product & Brand Management 28 (3), 317-329, 2019
12019
Are Americans' musical preferences more omnivores today?
J López, A Torres, K Zerva
Department of Economics and Business, Universitat Pompeu Fabra, 2006
2006
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Articles 1–13