Tendai Chikweche
Title
Cited by
Cited by
Year
Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities
T Chikweche, R Fletcher
Journal of Consumer Marketing, 2012
1392012
Understanding factors that influence purchases in subsistence markets
T Chikweche, R Fletcher
Journal of Business Research 63 (6), 643-650, 2010
1072010
Family purchase decision making at the bottom of the pyramid
T Chikweche, J Stanton, R Fletcher
Journal of Consumer Marketing, 2012
872012
Undertaking research at the bottom of the pyramid using qualitative methods: From theoretical considerations to practical realities
T Chikweche, R Fletcher
Qualitative Market Research: An International Journal, 2012
842012
“Rise of the middle of the pyramid in Africa”: theoretical and practical realities for understanding middle class consumer purchase decision making
T Chikweche, R Fletcher
Journal of Consumer Marketing, 2014
542014
The importance of aesthetics on customers’ intentions to purchase smartphones
S Toufani, JP Stanton, T Chikweche
Marketing Intelligence & Planning, 2017
492017
Branding at the base of pyramid: a Zimbabwean perspective
T Chikweche, R Fletcher
Marketing Intelligence & Planning, 2011
452011
Customer relationship management at the base of the pyramid: myth or reality?
T Chikweche, R Fletcher
Journal of Consumer Marketing, 2013
442013
Marketing at the bottom of pyramid: market attractiveness and strategic requirements
T Chikweche
Marketing Intelligence & Planning, 2013
312013
Revisiting the business environment at the bottom of the pyramid (bop)—from theoretical considerations to practical realities
T Chikweche
Journal of Global Marketing 26 (5), 239-257, 2013
242013
Franchising at the bottom of the pyramid (BOP): an alternative distribution approach
T Chikweche, R Fletcher
The International Review of Retail, Distribution and Consumer Research 21 (4 …, 2011
242011
Beyond the crises: Zimbabwe's prospects for transformation
T Murisa, T Chikweche
Weaver Press, 2015
222015
Marketing to the “middle of the pyramid” in emerging markets using a social network perspective: Evidence from Africa
T Chikweche, R Fletcher
International Journal of Emerging Markets, 2014
182014
Entrepreunership And Micro-Finance In Extreme Poverty Circumstances—Challenges And Prospects: The Case Of Zimbabwe
T Murisa, T Chikweche
Journal of Developmental Entrepreneurship 18 (01), 1350001, 2013
172013
Undertaking research at the bottom of the pyramid: from theoretical considerations to practical realities
T Chikweche, R Fletcher
Proceedings of the Consortium for International Marketing Research …, 2008
122008
A systematic review of future research challenges and prospects of organizational learning research in small medium size enterprises
T Chikweche, A Bressan
Journal of Small Business & Entrepreneurship 30 (2), 175-191, 2018
102018
Developing country perspectives on country-of-origin effects: The case of the Proudly South African campaign
B Mtigwe, T Chikweche
Journal of African Business 9 (1), 77-92, 2008
102008
Independent retail and grocery shops in Zimbabwe: Survival and demise in a crisis and post-crisis era
T Chikweche
Journal of Marketing Channels 22 (2), 121-136, 2015
82015
Entrepreuneship and ethics under extreme conditions of poverty: exploring the ethical realities faced by entrepreneurs
T Chikweche, R Fletcher
Academy of Entrepreneurship Journal 19 (2), 47, 2013
82013
Entrepreneurship and ethics under extreme conditions of poverty:“Exploring the realities”
T Chikweche, R Fletcher
Society and Business Review, 2017
62017
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Articles 1–20