| Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities T Chikweche, R Fletcher Journal of Consumer Marketing 29 (7), 507-520, 2012 | 182 | 2012 |
| Understanding factors that influence purchases in subsistence markets T Chikweche, R Fletcher Journal of Business Research 63 (6), 643-650, 2010 | 143 | 2010 |
| Family purchase decision making at the bottom of the pyramid T Chikweche, J Stanton, R Fletcher Journal of Consumer Marketing 29 (3), 202-213, 2012 | 128 | 2012 |
| The importance of aesthetics on customers’ intentions to purchase smartphones S Toufani, JP Stanton, T Chikweche Marketing Intelligence & Planning 35 (3), 316-338, 2017 | 93 | 2017 |
| Undertaking research at the bottom of the pyramid using qualitative methods: From theoretical considerations to practical realities T Chikweche, R Fletcher Qualitative Market Research: An International Journal 15 (3), 242-267, 2012 | 93 | 2012 |
| “Rise of the middle of the pyramid in Africa”: theoretical and practical realities for understanding middle class consumer purchase decision making T Chikweche, R Fletcher Journal of Consumer Marketing 31 (1), 27-38, 2014 | 79 | 2014 |
| Customer relationship management at the base of the pyramid: myth or reality? T Chikweche, R Fletcher Journal of Consumer Marketing 30 (3), 295-309, 2013 | 56 | 2013 |
| Branding at the base of pyramid: a Zimbabwean perspective T Chikweche, R Fletcher Marketing Intelligence & Planning 29 (3), 247-263, 2011 | 56 | 2011 |
| Marketing at the bottom of pyramid: market attractiveness and strategic requirements T Chikweche Marketing Intelligence & Planning 31 (7), 764-787, 2013 | 48 | 2013 |
| Revisiting the business environment at the bottom of the pyramid (bop)—from theoretical considerations to practical realities T Chikweche Journal of Global Marketing 26 (5), 239-257, 2013 | 31 | 2013 |
| Franchising at the bottom of the pyramid (BOP): an alternative distribution approach T Chikweche, R Fletcher The International Review of Retail, Distribution and Consumer Research 21 (4 …, 2011 | 29 | 2011 |
| A systematic review of future research challenges and prospects of organizational learning research in small medium size enterprises T Chikweche, A Bressan Journal of Small Business & Entrepreneurship 30 (2), 175-191, 2018 | 24 | 2018 |
| Marketing to the “middle of the pyramid” in emerging markets using a social network perspective: Evidence from Africa T Chikweche, R Fletcher International Journal of Emerging Markets 9 (3), 400-423, 2014 | 24 | 2014 |
| Entrepreunership And Micro-Finance In Extreme Poverty Circumstances—Challenges And Prospects: The Case Of Zimbabwe T Murisa, T Chikweche Journal of Developmental Entrepreneurship 18 (01), 1350001, 2013 | 24 | 2013 |
| Beyond the crises: Zimbabwe's prospects for transformation T Murisa, T Chikweche Weaver Press, 2015 | 23 | 2015 |
| Independent retail and grocery shops in Zimbabwe: survival and demise in a crisis and post-crisis era T Chikweche Journal of Marketing Channels 22 (2), 121-136, 2015 | 14 | 2015 |
| An investigation on the need for business advisors who can respond to the changing needs of small business enterprises faced with a dynamic operating environment. T Chikweche, A Bressan Journal of Small Business & Entrepreneurship 34 (1), 94-118, 2021 | 13 | 2021 |
| Developing country perspectives on country-of-origin effects: the case of the proudly South African campaign B Mtigwe, T Chikweche Journal of African Business 9 (1), 77-92, 2008 | 13 | 2008 |
| Undertaking research at the bottom of the pyramid: from theoretical considerations to practical realities T Chikweche, R Fletcher Proceedings of the Consortium for International Marketing Research …, 2008 | 13 | 2008 |
| Entrepreneurship and ethics under extreme conditions of poverty:“Exploring the realities” T Chikweche, R Fletcher Society and Business Review 12 (1), 4-19, 2017 | 12 | 2017 |
