| Sustainable brand image: An examination of ad–brand incongruence P Arbouw, PW Ballantine, LK Ozanne Marketing intelligence & planning 37 (5), 513-526, 2019 | 38 | 2019 |
| Learning to resist: The challenges faced by beginner voluntary simplifiers P Ballantine, P Arbouw, L Ozanne Advances in consumer research 39, 404-408, 2011 | 8 | 2011 |
| Examining cultural differences in Airbnb naming convention and user reception: an eye-tracking study WCH Hong, HFB Ngan, J Yu, P Arbouw Journal of Travel & Tourism Marketing 40 (6), 475-489, 2023 | 1 | 2023 |
| The marketing academic/practitioner gap in Australasia L McKitterick, P Arbouw, G Allison ANZMAC, 2023 | | 2023 |
| Marketing and sustainability: Practitioners' perspectives and practice P Arbouw, L McKitterick, G Allison | | 2023 |
| Food-related lifestyles and the online sharing of food experiences D Dean, S White, L Cong, T Baird, P Arbouw | | 2023 |
| Exploring gift-giving by brides and grooms P Arbouw University of Wellington, New Zealand, 2019 | | 2019 |
| Using Turnitin for marking: A reflection P Arbouw, ML Barry Ara Institute of Canterbury, New Zealand, 2019 | | 2019 |
| Prior brand attitude and advertising effectiveness P Arbouw, P Ballantine, E Veer University of Adelaide, 2018 | | 2018 |
| Corporate brand coherency: examining the effects of the advertising congruence antecedent on consumer attitudes. P Arbouw University of Canterbury. Marketing, management and entrepreneurship, 2014 | | 2014 |
