Professor Karen Nelson-Field
Professor Karen Nelson-Field
University of Adelaide
Verified email at amplifiedintelligence.com.au
TitleCited byYear
What's not to “like?”: can a facebook fan base give a brand the advertising reach it needs?
K Nelson-Field, E Riebe, B Sharp
Journal of Advertising Research 52 (2), 262-269, 2012
1292012
The emotions that drive viral video
K Nelson-Field, E Riebe, K Newstead
Australasian Marketing Journal (AMJ) 21 (4), 205-211, 2013
872013
A web-based, social networking physical activity intervention for insufficiently active adults delivered via Facebook app: randomized controlled trial
C Maher, M Ferguson, C Vandelanotte, R Plotnikoff, I De Bourdeaudhuij, ...
Journal of medical Internet research 17 (7), e174, 2015
712015
The impact of media fragmentation on audience targeting: An empirical generalisation approach
K Nelson-Field, E Riebe
Journal of Marketing Communications 17 (01), 51-67, 2011
462011
Facebook fans: A fan for life?
K Nelson-Field, J Taylor
Warc, 2012
382012
More mutter about clutter: Extending empirical generalizations to Facebook
K Nelson-Field, E Riebe, B Sharp
Journal of Advertising Research 53 (2), 186-191, 2013
222013
Viral marketing: The science of sharing
K Nelson-Field
Oxford University Press, 2013
222013
How well do radio network marketers portray their own audiences? A study of the differences in radio audience demographics with implications for targeting strategy
K Nelson-Field, G Lees, E Riebe, B Sharp
ANZMAC, 2005
132005
Category Archives: media
K Nelson-Field, E Riebe, B Sharp
Journal of Advertising Research 52 (2), 2012
92012
Empirical generalizations: New laws for digital marketing: How advertising research must change
YJ Wind, B Sharp, K Nelson-Field
Journal of Advertising Research 53 (2), 175-180, 2013
72013
To shock or inspire: Understanding which emotions drive video sharing on Facebook
K Nelson-Field, E Riebe, K Newstead
ANZMAC. Presented at the Annual Australia and New Zealand Marketing Academy …, 2011
72011
Identifying and lowering student attrition risk: a counselling interventionist approach.
K Nelson-Field, S Goodman
Higher Education Review 43 (3), 2011
52011
How successful are media differentiation attempts?
K Nelson-Field, G Lees, E Riebe, B Sharp
Marketing Bulletin 21, 2010
52010
The social media leap: Integrating social media into marketing strategy
K Nelson-Field
ESOMAR, 2010
52010
Reducing attrition rates: A student counselling approach
K Nelson-Field, S Goodman
ANZMAC, 2005
52005
Reducing attrition rates: A student counselling approach
K Nelson-Field, S Goodman
ANZMAC, 2005
52005
Media decisions: reaching buyers with advertising
B Sharp
Oxford University Press, 2012
32012
Reach [Still] Reigns
K Nelson-Field
Oxford University Press, 2013
22013
A Multi-Year Study of How Well Radio Propositions Describe Their Actual Listener Base with Implications for Targeting Strategy
K Nelson-Field, G Lees, E Riebe, B Sharp
University of Otago, 2012
22012
Make'em Laugh, Make'em Cry: Understanding Which Emotions Drive Video Sharing on Facebook
K Nelson-Field
1
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