Professor Ross Gordon

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gerard hastingsprofessor of social marketing, stirling and the Open universityVerified email at stir.ac.uk
Christopher MageeSchool of Psychology, University of WollongongVerified email at uow.edu.au
Martine SteadDeputy Director, Institute for Social Marketing, University of StirlingVerified email at stir.ac.uk
Gordon WaittProfessor, University of WollongongVerified email at uow.edu.au
Crawford MoodieSenior Research Fellow, University of StirlingVerified email at stir.ac.uk
Susan MacAskillResearch Felow, University of StirllingVerified email at stir.ac.uk
Anne Marie MacKintoshSenior Researcher, Institute for Social Marketing and Centre for Tobacco Control Research, University of StirlingVerified email at stir.ac.uk
Rebekah Russell-BennettQueensland University of TechnoloogyVerified email at qut.edu.au
Nadia ZainuddinUniversity of WollongongVerified email at uow.edu.au
Jeff FrenchBrighton University Visiting ProfessorVerified email at strategic-social-marketing.org
Lindsay G. OadesProfessor, Director of Centre for Wellbeing Science, University of MelbourneVerified email at unimelb.edu.au
Laura D RobinsonSchool of Psychology, University of WollongongVerified email at uow.edu.au
Marylyn CarriganProfessor of Marketing and Sustainability, Edinburgh Business School, Heriot Watt UniversityVerified email at hw.ac.uk
Lauren GurrieriRMIT UniversityVerified email at rmit.edu.au
Georgina CairnsSenior Lecturer Institute of SociomanagementVerified email at stir.ac.uk
Joseph CiorciariCentre for Mental Health, Swinburne University of TechnologyVerified email at swin.edu.au
Mr Lance BarrieUniversity of WollongongVerified email at uow.edu.au
Richard PurvesResearch FellowVerified email at stir.ac.uk
Rory MulcahySenior Lecturer of Marketing, University of the Sunshine CoastVerified email at usc.edu.au
Samantha ReisLecturer | Honours Coordinator, University of WollongongVerified email at uow.edu.au

Professor Ross Gordon

Queensland University of Technology

Verified email at qut.edu.au - Homepage

Social Change Social Marketing Critical Marketing Consumer Culture


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies P Anderson, A De Bruijn, K Angus, R Gordon, G Hastings Alcohol and alcoholism 44 (3), 229-243, 2009	1239	2009
A systematic review of social marketing effectiveness M Stead, R Gordon, K Angus, L McDermott Health education, 2007	594	2007
The effectiveness of social marketing interventions for health improvement: what's the evidence? R Gordon, L McDermott, M Stead, K Angus Public health 120 (12), 1133-1139, 2006	589	2006
A framework for sustainable marketing R Gordon, M Carrigan, G Hastings Marketing theory 11 (2), 143-163, 2011	358	2011
Re-thinking and re-tooling the social marketing mix R Gordon Australasian Marketing Journal (AMJ) 20 (2), 122-126, 2012	296	2012
Strategic Social Marketing: For Behaviour and Social Change J French, R Gordon SAGE Publications Limited, 2019	279*	2019
Alcohol marketing and young people's drinking: a review of the research G Hastings, S Anderson, E Cooke, R Gordon Journal of public health policy 26 (3), 296-311, 2005	253	2005
Critical social marketing: definition, application and domain R Gordon Journal of Social Marketing, 2011	211	2011
Unlocking the potential of upstream social marketing R Gordon European Journal of Marketing, 2013	190	2013
Rethinking drinking cultures: A review of drinking cultures and a reconstructed dimensional approach R Gordon, D Heim, S MacAskill Public health 126 (1), 3-11, 2012	153	2012
The impact of alcohol marketing on youth drinking behaviour: a two-stage cohort study R Gordon, AM MacKintosh, C Moodie Alcohol and alcoholism 45 (5), 470-480, 2010	124	2010
Assessing the cumulative impact of alcohol marketing on young people's drinking: Cross-sectional data findings R Gordon, F Harris, A Marie Mackintosh, C Moodie Addiction Research & Theory 19 (1), 66-75, 2011	107	2011
Distinct developmental trends in sleep duration during early childhood CA Magee, R Gordon, P Caputi Pediatrics 133 (6), e1561-e1567, 2014	95	2014
Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal R Gordon, N Zainuddin, C Magee Journal of Services Marketing, 2016	90	2016
Workplace bullying and absenteeism: The mediating roles of poor health and work engagement C Magee, R Gordon, L Robinson, P Caputi, L Oades Human Resource Management Journal 27 (3), 319-334, 2017	82	2017
Towards a reflexive turn: social marketing assemblages R Gordon, L Gurrieri Journal of Social Marketing 4 (3), 261-278, 2014	82	2014
Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting R Gordon, L Gurrieri, M Chapman Journal of Business Research 68 (10), 2164-2172, 2015	77	2015
Alcohol marketing and young people's drinking: what the evidence base suggests for policy R Gordon, G Hastings, C Moodie Journal of Public Affairs: An International Journal 10 (1‐2), 88-101, 2010	75	2010
Social marketing: the state of play and brokering the way forward R Gordon, R Russell-Bennett, RC Lefebvre Journal of Marketing Management 32 (11-12), 1059-1082, 2016	74	2016
Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia EG Deans, SL Thomas, M Daube, J Derevensky, R Gordon BMC Public Health 16 (1), 208, 2016	70	2016

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