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Professor Ross Gordon
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Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies
P Anderson, A De Bruijn, K Angus, R Gordon, G Hastings
Alcohol and alcoholism 44 (3), 229-243, 2009
12392009
A systematic review of social marketing effectiveness
M Stead, R Gordon, K Angus, L McDermott
Health education, 2007
5942007
The effectiveness of social marketing interventions for health improvement: what's the evidence?
R Gordon, L McDermott, M Stead, K Angus
Public health 120 (12), 1133-1139, 2006
5892006
A framework for sustainable marketing
R Gordon, M Carrigan, G Hastings
Marketing theory 11 (2), 143-163, 2011
3582011
Re-thinking and re-tooling the social marketing mix
R Gordon
Australasian Marketing Journal (AMJ) 20 (2), 122-126, 2012
2962012
Strategic Social Marketing: For Behaviour and Social Change
J French, R Gordon
SAGE Publications Limited, 2019
279*2019
Alcohol marketing and young people's drinking: a review of the research
G Hastings, S Anderson, E Cooke, R Gordon
Journal of public health policy 26 (3), 296-311, 2005
2532005
Critical social marketing: definition, application and domain
R Gordon
Journal of Social Marketing, 2011
2112011
Unlocking the potential of upstream social marketing
R Gordon
European Journal of Marketing, 2013
1902013
Rethinking drinking cultures: A review of drinking cultures and a reconstructed dimensional approach
R Gordon, D Heim, S MacAskill
Public health 126 (1), 3-11, 2012
1532012
The impact of alcohol marketing on youth drinking behaviour: a two-stage cohort study
R Gordon, AM MacKintosh, C Moodie
Alcohol and alcoholism 45 (5), 470-480, 2010
1242010
Assessing the cumulative impact of alcohol marketing on young people's drinking: Cross-sectional data findings
R Gordon, F Harris, A Marie Mackintosh, C Moodie
Addiction Research & Theory 19 (1), 66-75, 2011
1072011
Distinct developmental trends in sleep duration during early childhood
CA Magee, R Gordon, P Caputi
Pediatrics 133 (6), e1561-e1567, 2014
952014
Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal
R Gordon, N Zainuddin, C Magee
Journal of Services Marketing, 2016
902016
Workplace bullying and absenteeism: The mediating roles of poor health and work engagement
C Magee, R Gordon, L Robinson, P Caputi, L Oades
Human Resource Management Journal 27 (3), 319-334, 2017
822017
Towards a reflexive turn: social marketing assemblages
R Gordon, L Gurrieri
Journal of Social Marketing 4 (3), 261-278, 2014
822014
Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting
R Gordon, L Gurrieri, M Chapman
Journal of Business Research 68 (10), 2164-2172, 2015
772015
Alcohol marketing and young people's drinking: what the evidence base suggests for policy
R Gordon, G Hastings, C Moodie
Journal of Public Affairs: An International Journal 10 (1‐2), 88-101, 2010
752010
Social marketing: the state of play and brokering the way forward
R Gordon, R Russell-Bennett, RC Lefebvre
Journal of Marketing Management 32 (11-12), 1059-1082, 2016
742016
Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia
EG Deans, SL Thomas, M Daube, J Derevensky, R Gordon
BMC Public Health 16 (1), 208, 2016
702016
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