Professor Ross Gordon
Cited by
Cited by
Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies
P Anderson, A De Bruijn, K Angus, R Gordon, G Hastings
Alcohol & Alcoholism 44 (3), 229-243, 2009
A systematic review of social marketing effectiveness
M Stead, R Gordon, K Angus, L McDermott
Health education 107 (2), 126-191, 2007
The effectiveness of social marketing interventions for health improvement: what's the evidence?
R Gordon, L McDermott, M Stead, K Angus
Public health 120 (12), 1133-1139, 2006
A framework for sustainable marketing
R Gordon, M Carrigan, G Hastings
Marketing theory 11 (2), 143-163, 2011
Strategic Social Marketing: For Behaviour and Social Change
J French, R Gordon
SAGE Publications Limited, 2019
Re-thinking and re-tooling the social marketing mix
R Gordon
Australasian Marketing Journal (AMJ) 20 (2), 122-126, 2012
Alcohol marketing and young people's drinking: a review of the research
G Hastings, S Anderson, E Cooke, R Gordon
Journal of public health policy 26 (3), 296-311, 2005
Critical social marketing: definition, application and domain
R Gordon
Journal of Social Marketing 1 (2), 82-99, 2011
Unlocking the potential of upstream social marketing
R Gordon
European Journal of Marketing 47 (9), 1525-1547, 2013
Rethinking drinking cultures: A review of drinking cultures and a reconstructed dimensional approach
R Gordon, D Heim, S MacAskill
Public health 126 (1), 3-11, 2012
The impact of alcohol marketing on youth drinking behaviour: a two-stage cohort study
R Gordon, AM MacKintosh, C Moodie
Alcohol and alcoholism 45 (5), 470-480, 2010
Workplace bullying and absenteeism: The mediating roles of poor health and work engagement
C Magee, R Gordon, L Robinson, P Caputi, L Oades
Human Resource Management Journal 27 (3), 319-334, 2017
Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting
R Gordon, L Gurrieri, M Chapman
Journal of Business Research 68 (10), 2164-2172, 2015
Assessing the cumulative impact of alcohol marketing on young people's drinking: Cross-sectional data findings
R Gordon, F Harris, A Marie Mackintosh, C Moodie
Addiction Research & Theory 19 (1), 66-75, 2011
Distinct developmental trends in sleep duration during early childhood
CA Magee, R Gordon, P Caputi
Pediatrics 133 (6), e1561-e1567, 2014
Unlocking the potential of branding in social marketing services: Utilising brand personality and brand personality appeal
R Gordon, N Zainuddin, C Magee
Journal of Services Marketing 30 (1), 48-62, 2016
Social marketing: The state of play and brokering the way forward
R Gordon, R Russell-Bennett, RC Lefebvre
Journal of Marketing Management 32 (11-12), 1059-1082, 2016
Empirically testing the concept of value-in-behavior and its relevance for social marketing
R Gordon, S Dibb, C Magee, P Cooper, G Waitt
Journal of Business Research 82, 56-67, 2018
Towards a reflexive turn: social marketing assemblages
R Gordon, L Gurrieri
Journal of Social Marketing 4 (3), 261-278, 2014
Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia
EG Deans, SL Thomas, M Daube, J Derevensky, R Gordon
BMC Public Health 16 (1), 208, 2016
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