| Stage of the organizational life cycle and competition as mediators of problem perception for small businesses HR Dodge, S Fullerton, JE Robbins Strategic management journal 15 (2), 121-134, 1994 | 570 | 1994 |
| The four domains of sports marketing: A conceptual framework. S Fullerton, GR Merz Sport marketing quarterly 17 (2), 2008 | 300 | 2008 |
| Consumer ethics: An assessment of individual behavior in the market place S Fullerton, KB Kerch, HR Dodge Journal of business ethics 15, 805-814, 1996 | 281 | 1996 |
| Sports marketing S Fullerton SAGE Publications, 2021 | 275 | 2021 |
| Consumer transgressions in the marketplace: consumers' perspectives HR Dodge, EA Edwards, S Fullerton Psychology & Marketing 13 (8), 821-835, 1996 | 181 | 1996 |
| The international search for ethics norms: which consumer behaviors do consumers consider (un) acceptable? L Neale, S Fullerton Journal of Services Marketing 24 (6), 476-486, 2010 | 69 | 2010 |
| Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model E van Tonder, S Fullerton, LT de Beer Journal of Consumer Marketing 37 (6), 639-650, 2020 | 51 | 2020 |
| Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes E Van Tonder, S Fullerton, LT De Beer, SG Saunders Journal of Retailing and Consumer Services 71, 103190, 2023 | 50 | 2023 |
| The components of satisfaction with outpatient pharmacy services JR Lang, SD Fullerton Health Marketing Quarterly 10 (1-2), 142-154, 1993 | 32 | 1993 |
| A cross‐cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: some preliminary results from the USA, New Zealand and Singapore S Fullerton, D Taylor, BC Gosh Marketing Intelligence & Planning 15 (5), 208-212, 1997 | 29 | 1997 |
| The ethical predisposition of our next generation of business and community leaders S Fullerton Proceedings of the Atlantic Marketing Association, 317-323, 1993 | 29 | 1993 |
| A cross‐cultural assessment of attitudes regarding perceived breaches of ethical conduct by both parties in the business‐consumer dyad J Fisher, G Woodbine, S Fullerton Journal of Consumer Behaviour: An International Research Review 2 (4), 333-353, 2003 | 26 | 2003 |
| Attitudes toward consumer and business ethics among Canadian and New Zealand business students: An assessment of 28 scenarios J Fisher, D Taylor, S Fullerton Teaching Business Ethics 3, 155-177, 1999 | 24 | 1999 |
| From exchanges to relationships: a reconceptualization of the marketing paradigm HR Dodge, S Fullerton Journal of Marketing Theory and Practice 5 (2), 1-7, 1997 | 24 | 1997 |
| Consumer perspectives on the ethics of an array of technology-based marketing strategies: An exploratory study S Fullerton, R Brooksbank, L Neale Asia Pacific Journal of Marketing and Logistics 29 (5), 1079-1096, 2017 | 23 | 2017 |
| Patient proactivity: behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system S Fullerton, T McCullough Health marketing quarterly 31 (1), 78-96, 2014 | 23 | 2014 |
| An application of market segmentation in a sports marketing arena: We all can’t be Greg Norman S Fullerton, R Dodge Sport Marketing Quarterly 4 (3), 43-61, 1995 | 22 | 1995 |
| Marketing research HR Dodge, S Fullerton, D Rink | 20 | 1982 |
| Examining the ethical predisposition of the next generation of business leaders in China and the Republic of South Africa S Fullerton, C Bisschoff, DL Moore South African journal of economic and management sciences 11 (2), 157-171, 2008 | 16 | 2008 |
| A REASSESSMENT OF LIFE STYLE AND BENEFITS-BASED SEGMENTATION STRATEGIES. S Fullerton, HR Dodge Journal of Marketing Management (10711988) 2 (2), 1992 | 14 | 1992 |
Estelle van TonderProfessor, North-West UniversityVerified email at nwu.ac.za
