| The social amplification of risk: Theoretical foundations and empirical applications O Renn, WJ Burns, JX Kasperson, RE Kasperson, P Slovic Journal of social issues 48 (4), 137-160, 1992 | 657 | 1992 |
| Trust as a determinant of opposition to a high‐level radioactive waste repository: Analysis of a structural model J Flynn, W Burns, CK Mertz, P Slovic Risk analysis 12 (3), 417-429, 1992 | 395 | 1992 |
| Development and testing of an abbreviated numeracy scale: A Rasch analysis approach JA Weller, NF Dieckmann, M Tusler, CK Mertz, WJ Burns, E Peters Journal of Behavioral Decision Making 26 (2), 198-212, 2013 | 317 | 2013 |
| Incorporating structural models into research on the social amplification of risk: Implications for theory construction and decision making WJ Burns, P Slovic, RE Kasperson, JX Kasperson, O Renn, S Emani Risk analysis 13 (6), 611-623, 1993 | 179 | 1993 |
| Risk perception, personality factors and alcohol use among adolescents SE Hampson, HH Severson, WJ Burns, P Slovic, KJ Fisher Personality and individual differences 30 (1), 167-181, 2001 | 154 | 2001 |
| Risk perception and behaviors: anticipating and responding to crises. WJ Burns, P Slovic Risk Analysis, 2012 | 109 | 2012 |
| Why are endorsements effective? Sorting among theories of product and endorser effects JD Mittelstaedt, PC Riesz, WJ Burns Journal of Current Issues & Research in Advertising 22 (1), 55-65, 2000 | 96 | 2000 |
| Risk perception and the economic crisis: A longitudinal study of the trajectory of perceived risk WJ Burns, E Peters, P Slovic Risk Analysis: An International Journal 32 (4), 659-677, 2012 | 91 | 2012 |
| Assessment of the regional economic impacts of catastrophic events: CGE analysis of resource loss and behavioral effects of an RDD attack scenario JA Giesecke, WJ Burns, A Barrett, E Bayrak, A Rose, P Slovic, M Suher Risk Analysis: An International Journal 32 (4), 583-600, 2012 | 88 | 2012 |
| The diffusion of fear: Modeling community response to a terrorist strike WJ Burns, P Slovic The Journal of Defense Modeling and Simulation 4 (4), 298-317, 2007 | 75 | 2007 |
| Near‐misses and future disaster preparedness RL Dillon, CH Tinsley, WJ Burns Risk analysis 34 (10), 1907-1922, 2014 | 66 | 2014 |
| The arithmetic of emotion: Integration of incidental and integral affect in judgments and decisions D Västfjäll, P Slovic, WJ Burns, A Erlandsson, L Koppel, E Asutay, ... Frontiers in psychology 7, 325, 2016 | 65 | 2016 |
| Covariance structure models and influence diagrams WJ Burns, RT Clemen Management Science 39 (7), 816-834, 1993 | 62 | 1993 |
| Risk perception: A review WJ Burns | 43 | 2007 |
| Social amplification of risk: An empirical study W Burns, P Slovic, R Kasperson, J Kasperson, O Renn, S Emani Nevada Nuclear Waste Project Office, 1990 | 29 | 1990 |
| Should I stay or should I go? An experimental study of health and economic government policies following a severe biological agent release H Rosoff, R Siko, R John, WJ Burns Environment Systems & Decisions 33 (1), 121-137, 2013 | 25 | 2013 |
| Predicting and modeling public response to a terrorist strike WJ Burns, P Slovic In P. Slovic, 2010 | 22 | 2010 |
| Incredible Detective. The Biography of William J. Burns.[With Plates, Including Portraits.]. EL CAESAR, WJ BURNS Englewood Cliffs, 1968 | 20 | 1968 |
| The role of behavioral responses in the total economic consequences of terrorist attacks on US air travel targets A Rose, M Avetisyan, H Rosoff, WJ Burns, P Slovic, O Chan Risk analysis 37 (7), 1403-1418, 2017 | 18 | 2017 |
| Regional dynamics under adverse physical and behavioral shocks: the economic consequences of a chlorine terrorist attack in the Los Angeles financial district J Giesecke, W Burns, A Rose, T Barrett, M Griffith Regional science matters, 319-350, 2015 | 17 | 2015 |
