| False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers S Sands, C Ferraro, V Demsar, G Chandler Business Horizons 65 (6), 777-788, 2022 | 87 | 2022 |
| The Social Phenomenon of Trolling: Understanding the Discourse and Social Practices of Online Provocation V Demsar, J Brace-Govan, G Jack, S Sands Journal of Marketing Management, 2021 | 26 | 2021 |
| Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis V Demsar, S Sands, S Rosengren, C Campbell Journal of Retailing and Consumer Services 64, 102825, 2022 | 17 | 2022 |
| “Unprecedented,”“extraordinary,” and “we're all in this together”: Does advertising really need to be so tedious in challenging times? V Demsar, S Sands, C Campbell, L Pitt Business Horizons 64 (4), 415-424, 2021 | 15 | 2021 |
| The paradoxes of generative AI-enabled customer service: A guide for managers C Ferraro, V Demsar, S Sands, M Restrepo, C Campbell Business Horizons, 2024 | 7 | 2024 |
| Calling for Cancellation: Understanding how Markets are Shaped to Realign with Prevailing Societal Values V Demsar, C Ferraro, J Nguyen, S Sands Journal of Macromarketing 43 (3), 322-350, 2023 | 4 | 2023 |
| Falling apart and coming together: How public perceptions of leadership change in response to natural disasters vs. health crises MA Wheeler, T Bednall, V Demsar, SG Wilson Sustainability 14 (2), 837, 2022 | 4 | 2022 |
| Sustainable disposal and evolving consumer–product relationships V Demsar, J Brace-Govan Australasian Marketing Journal 25 (2), 133-140, 2017 | 4 | 2017 |
| Narrative inquiry, netnography and interviews: Triangulation in video gaming trade-in J Brace-Govan, V Demsar SAGE Publications, 2014 | 4 | 2014 |
| Diversity representation in virtual environments: How brand motives mediate consumer perceptions C Ferraro, S Sands, V Demsar, J Cohen Australasian Marketing Journal, 14413582241244535, 2024 | 3 | 2024 |
| Blunders aside, most Australians believe state premiers have been effective leaders during pandemic S Wilson, J Pallant, ST Gray, TC Bednall, V Demsar The Conversation, October 16, 2020 | 3 | 2020 |
| Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire S Sands, V Demsar, C Ferraro, C Campbell, J Cohen Psychology & Marketing, 2024 | 2 | 2024 |
| Principles for advertising responsibly using generative AI S Sands, C Campbell, C Ferraro, V Demsar, S Rosengren, J Farrell Organizational Dynamics, 101042, 2024 | | 2024 |
| A search for commonalities in defining the common good: Using folk theories to unlock shared conceptions MA Wheeler, SG Wilson, N Baes, V Demsar British Journal of Social Psychology, 2024 | | 2024 |
| For the greater good of all? How Australians view the integrity, competence and contribution of federal government S Wilson, M Wheeler, V Demsar Swinburne University of Technology, 2023 | | 2023 |
| Leadership in the charity sector: how Australians view the integrity, competence and contribution of charities S Wilson, V Demsar, M Wheeler Swinburne University of Technology, 2023 | | 2023 |
| Pre-election pulse check: an analysis of Victorian state government leadership S Wilson, V Demsar, M Wheeler Swinburne University of Technology, 2022 | | 2022 |
| Leadership for the greater good: a national conversation about leadership in Australia S Wilson, V Demsar, M Wheeler Swinburne University of Technology, 2022 | | 2022 |
| 2020 Australian Leadership Index Annual Report. S Wilson, S Gray, T Bednall, J Pallant, M Wheeler, V Demsar The Graham Foundation, 2021 | | 2021 |
| Provoking change: Understanding the object of trolling and its treatment by marketing disciplinary experts V DEMSAR Monash University, 0 | | |
Sean SandsProfessor of Marketing & Department Chair, Swinburne University of TechnologyVerified email at swin.edu.au
