Trichy V. Krishnan
Trichy V. Krishnan
Marketing professor, NUS Business School, Singapore
Verified email at nus.edu.sg
Title
Cited by
Cited by
Year
Why the Bass model fits without decision variables
FM Bass, TV Krishnan, DC Jain
Marketing science 13 (3), 203-223, 1994
11431994
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
RT Frambach, HCA Roest, TV Krishnan
Journal of interactive marketing 21 (2), 26-41, 2007
3982007
Optimal pricing strategy for new products
TV Krishnan, FM Bass, DC Jain
Management Science 45 (12), 1650-1663, 1999
2681999
Impact of a late entrant on the diffusion of a new product/service
TV Krishnan, FM Bass, V Kumar
Journal of marketing research 37 (2), 269-278, 2000
2452000
Multinational diffusion models: An alternative framework
V Kumar, TV Krishnan
Marketing Science 21 (3), 318-330, 2002
2112002
Modeling the marketing-mix influence in new-product diffusion
FM Bass, D Jain, T Krishnan
New-product diffusion models, 99-122, 2000
1372000
Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squares
R Venkatesan, TV Krishnan, V Kumar
Marketing Science 23 (3), 451-464, 2004
1202004
Optimal dynamic advertising policy for new products
TV Krishnan, DC Jain
Management Science 52 (12), 1957-1969, 2006
952006
Research Note—Customer Loyalty Programs: Are They Profitable?
SS Singh, DC Jain, TV Krishnan
Management science 54 (6), 1205-1211, 2008
852008
Guaranteed profit margins: A demonstration of retailer power
TV Krishnan, H Soni
International Journal of Research in Marketing 14 (1), 35-56, 1997
841997
Consistent assortment provision and service provision in a retail environment
T Krishan, K Koelemeijer, R Rao
Marketing Science 21 (1), 54-73, 2002
392002
Double couponing and retail pricing in a couponed product category
TV Krishnan, RC Rao
Journal of Marketing Research 32 (4), 419-432, 1995
261995
The multiple roles of interpersonal communication in new product growth
TV Krishnan, S Seetharaman, D Vakratsas
International Journal of Research in Marketing 29 (3), 292-305, 2012
202012
International diffusion of new products
TV Krishnan, AT Suman
The sage handbook of international marketing, 325-345, 2009
172009
To retain? To upgrade? The effects of direct mail on regular donation behavior
SA Thomas, S Feng, TV Krishnan
International Journal of Research in Marketing 32 (1), 48-63, 2015
132015
To push for stardom or not: A rookie’s dilemma in the Tamil movie industry
TV Krishnan, AM Sakkthivel
IIMB Management Review 22 (3), 80-92, 2010
82010
A flexible class of purchase incidence models
TV Krishnan, S Seetharaman
Review of Marketing Science Working Paper, 2002
62002
Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process
TV Krishnan, S Feng, T Beebe
International Journal of Forecasting 27 (4), 1160-1177, 2011
22011
Defining" Best Efforts" In Licensing: An Alternative Solution
TV Krishnan, M Santhanam
Nouvelles-Journal of the Licensing Executives Society 42 (4), 594, 2007
22007
Series of successive B2B contracts: impact on contract length and rental rate
S Feng, TV Krishnan
Journal of Business & Industrial Marketing, 2019
12019
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