Francois Carrillat
Francois Carrillat
Associate Professor of Marketing, University of Technology Sydney
Verified email at - Homepage
TitleCited byYear
A meta-analysis of the relationship between market orientation and business performance: evidence from five continents
CR Cano, FA Carrillat, F Jaramillo
International Journal of research in Marketing 21 (2), 179-200, 2004
The validity of the SERVQUAL and SERVPERF scales: A meta-analytic view of 17 years of research across five continents
FA Carrillat, F Jaramillo, JP Mulki
International Journal of Service Industry Management 18 (5), 472-490, 2007
Examining the impact of service quality: a meta-analysis of empirical evidence
FA Carrillat, F Jaramillo, JP Mulki
Journal of Marketing Theory and Practice 17 (2), 95-110, 2009
Market-driving organizations: A framework
FA Carrillat, F Jaramillo, WB Locander
Academy of Marketing Science Review 5 (1), 1-14, 2004
Investigating sponsorship effectiveness: Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements?
FA Carrillat, BA Lafferty, EG Harris
Journal of Brand Management 13 (1), 50-64, 2005
Fortuitous brand image transfer
FA Carrillat, EG Harris, BA Lafferty
Journal of Advertising 39 (2), 109-124, 2010
For better, for worse? What to do when celebrity endorsement goes bad
F Carrillat, A D'Astous, J Lazure
Journal of Advertising Research 53 (1), 1-15, 2013
The sponsorship‐advertising interface: is less better for sponsors?
FA Carrillat, A d'Astous
European Journal of Marketing, 2012
A meta-analytic comparison of managerial ratings and self-evaluations
F Jaramillo, FA Carrillat, WB Locander
Journal of Personal Selling & Sales Management 25 (4), 315-328, 2005
Guilty by association: The perils of celebrity endorsement for endorsed brands and their direct competitors
FA Carrillat, A d'Astous, H Christianis
Psychology & Marketing 31 (11), 1024-1039, 2014
Starting to solve the method puzzle in salesperson self-report evaluations
F Jaramillo, FA Carrillat, WB Locander
Journal of Personal Selling & Sales Management 23 (4), 369-377, 2003
Leveraging social media to enhance recruitment effectiveness: a Facebook experiment
FA Carrillat, A d'Astous, E Morissette-Gregoire
Internet Research 24 (4), 474-495, 2014
Are maximizers blind to the future? When today’s best does not make for a better tomorrow
A Besharat, DM Ladik, FA Carrillat
Marketing Letters 25 (1), 77-91, 2014
Which sport sponsorships most impact sponsor CSR image?
C Plewa, FA Carrillat, M Mazodier, PG Quester
European Journal of Marketing, 2016
Brand stereotyping and image transfer in concurrent sponsorships
FA Carrillat, PJ Solomon, A d'Astous
Journal of Advertising 44 (4), 300-314, 2015
The effectiveness of art venue sponsorship: An attribution perspective.
FA Carrillat, A d'Astous, F Colbert
Journal of Sponsorship 1 (3), 2008
Belk’s (1988)“Possessions and the extended self” revisited
D Ladik, FA Carrillat, M Tadajewski
Journal of Historical Research in Marketing 7 (2), 184-207, 2015
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
FA Carrillat, DM Ladik, R Legoux
Marketing Letters 22 (3), 283-296, 2011
Weapons of mass intrusion: The leveraging of ambush marketing strategies
FA Carrillat, F Colbert, M Feigné
European Journal of Marketing, 2014
When motivation is against debtors' best interest: The illusion of goal progress in credit card debt repayment
A Besharat, FA Carrillat, DM Ladik
Journal of Public Policy & Marketing 33 (2), 143-158, 2014
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